IoT, Smart Cities, Services and Government
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Paper Number
2091
Paper Type
short
Description
Sharing economy platforms have adopted Context-Aware Finite Recommender Services (FRS) to cater to time-sensitive service demands. Presenting users with a reduced set of matched recommendations in batches, FRS is devised to induce users’ choice urgency and avoid choice delay. However, there is a dearth of research that attempts to unravel the effects of batch presentation on choice urgency. Anchored on Goal-Setting Theory, we scrutinize the role of intra-batch diversity and inter-batch growth in generating choice urgency through FRS by analyzing a massive dataset of historical order recommendation records from a leading sharing economy platform. Preliminary analysis reveals that intra-batch diversity induces choice urgency while inter-batch diversity discourages choice urgency. Findings from this study contribute to extant literature on recommender services by unraveling how the design of FRS impacts user behavior.
Recommended Citation
Xu, Bojue; Cheng, Yue; Cai, Zhao; and Lim, Eric, "Choice Urgency in Context-Aware Finite Recommender Services: The Role of Intra-Batch Diversity and Inter-Batch Growth" (2021). ICIS 2021 Proceedings. 6.
https://aisel.aisnet.org/icis2021/iot_smart/iot_smart/6
Choice Urgency in Context-Aware Finite Recommender Services: The Role of Intra-Batch Diversity and Inter-Batch Growth
Sharing economy platforms have adopted Context-Aware Finite Recommender Services (FRS) to cater to time-sensitive service demands. Presenting users with a reduced set of matched recommendations in batches, FRS is devised to induce users’ choice urgency and avoid choice delay. However, there is a dearth of research that attempts to unravel the effects of batch presentation on choice urgency. Anchored on Goal-Setting Theory, we scrutinize the role of intra-batch diversity and inter-batch growth in generating choice urgency through FRS by analyzing a massive dataset of historical order recommendation records from a leading sharing economy platform. Preliminary analysis reveals that intra-batch diversity induces choice urgency while inter-batch diversity discourages choice urgency. Findings from this study contribute to extant literature on recommender services by unraveling how the design of FRS impacts user behavior.
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18-IoT