Investigating the Buy-Side's Adoption Decision for Technology-Driven Execution Opportunities: An Extension of TAM for an Organizational Adoption Context

Authors

Bartholomäus Ende, Johann Wolfgang Goethe-UniversityFollow
Markus Gsell, Johann Wolfgang Goethe-Universität Frankfurt am MainFollow

Recommended Citation

Ende, Bartholomäus and Gsell, Markus, "Investigating the Buy-Side's Adoption Decision for Technology-Driven Execution Opportunities: An Extension of TAM for an Organizational Adoption Context" (2008). ECIS 2008 Proceedings. 158.
https://aisel.aisnet.org/ecis2008/158