Ever wondered why you’re always being encouraged to download the app?
But zero percent of app users have installed an ad-blocker, because they don’t exist, because you’d go to prison if you made one. An app is just a web-page wrapped in enough IP to make it a felony to add an ad-blocker to it.
The web wasn’t inevitable – indeed, it was wildly improbable. Tim Berners Lee’s decision to make a new platform that was patent-free, open and transparent was a complete opposite approach to the strategy of the media companies of the day. They were building walled gardens and silos – the dialup equivalent to apps – organized as “branded communities.” The way I experienced it, the web succeeded because it was so antithetical to the dominant vision for the future of the internet that the big companies couldn’t even be bothered to try to kill it until it was too late.
Companies have been trying to correct that mistake ever since.
A great round-up from Cory, featuring heavy dollops of Anil and Aaron.
An entire generation of apps-that-should-have-been web pages has sprung up, often shoehorned into supposedly cross-platform frameworks that create a subpar user experience sludge. Nowhere is this more true than for media — how many apps from newspapers or magazines have you installed, solely for a very specific purpose like receiving breaking news alerts? How many of those apps are just wrappers around web views? How many of those apps should have been web pages?
I was chatting with my new colleague Alex yesterday about a link she had shared in Slack. It was the Nielsen Norman Group’s annual State of Mobile User Experience report.
There’s nothing too surprising in there, other than the mention of Apple’s app clips and Google’s instant apps.
Remember those?
Me neither.
Perhaps I lead a sheltered existence, but as an iPhone user, I don’t think I’ve come across a single app clip in the wild.
I remember when they were announced. I was quite worried about them.
See, the one thing that the web can (theoretically) offer that native can’t is instant access to a resource. Go to this URL—that’s it. Whereas for a native app, the flow is: go to this app store, find the app, download the app.
(I say that the benefit is theoretical because the website found at the URL should download quickly—the reality is that the bloat of “modern” web development imperils that advantage.)
App clips—and instant apps—looked like a way to route around the convoluted install process of native apps. That’s why I was nervous when they were announced. They sounded like a threat to the web.
In reality, the potential was never fulfilled (if my own experience is anything to go by). I wonder why people didn’t jump on app clips and instant apps?
Perhaps it’s because what they promise isn’t desirable from a business perspective: “here’s a way for users to accomplish their tasks without downloading your app.” Even though app clips can in theory be a stepping stone to installing the full app, from a user’s perspective, their appeal is the exact opposite.
Or maybe they’re just too confusing to understand. I think there’s an another technology that suffers from the same problem: progressive web apps.
Hear me out. Progressive web apps are—if done well—absolutely amazing. You get all of the benefits of native apps in terms of UX—they even work offline!—but you retain the web’s frictionless access model: go to a URL; that’s it.
So what are they? Are they websites? Yes, sorta. Are they apps? Yes, sorta.
That’s confusing, right? I can see how app clips and instant apps sound equally confusing: “you can use them straight away, like going to a web page, but they’re not web pages; they’re little bits of apps.”
I’m mostly glad that app clips never took off. But I’m sad that progressive web apps haven’t taken off more. I suspect that their fates are intertwined. Neither suffer from technical limitations. The problem they both face is inertia:
The technologies are the easy bit. Getting people to re-evaluate their opinions about technologies? That’s the hard part.
True of progressive web apps. Equally true of app clips.
But when I was chatting to Alex, she made me look at app clips in a different way. She described a situation where somebody might need to interact with some kind of NFC beacon from their phone. Web NFC isn’t supported in many browsers yet, so you can’t rely on that. But you don’t want to make people download a native app just to have a quick interaction. In theory, an app clip—or instant app—could do the job.
In that situation, app clips aren’t a danger to the web—they’re polyfills for hardware APIs that the web doesn’t yet support!
I love having my perspective shifted like that.
The specific situations that Alex and I were discussing were in the context of museums. Musuems offer such interesting opportunities for the physical and the digital to intersect.
The other dConstruct talk that’s very relevant to this liminal space between the web and native apps is the 2012 talk from Scott Jenson. I always thought the physical web initiative had a lot of promise, but it may have been ahead of its time.
I loved the thinking behind the physical web beacons. They were deliberately dumb, much like the internet itself. All they did was broadcast a URL. That’s it. All the smarts were to be found at the URL itself. That meant a service could get smarter over time. It’s a lot easier to update a website than swap out a piece of hardware.
But any kind of technology that uses Bluetooth, NFC, or other wireless technology has to get over the discovery problem. They’re invisible technologies, so by default, people don’t know they’re even there. But if you make them too discoverable— intrusively announcing themselves like one of the commercials in Minority Report—then they’re indistinguishable from spam. There’s a sweet spot of discoverability right in the middle that’s hard to get right.
Over the past couple of years—accelerated by the physical distancing necessitated by The Situation—QR codes stepped up to the plate.
They still suffer from some discoverability issues. They’re not human-readable, so you can’t be entirely sure that the URL you’re going to go to isn’t going to be a Rick Astley video. But they are visible, which gives them an advantage over hidden wireless technologies.
They’re cheaper too. Printing a QR code sticker costs less than getting a plastic beacon shipped from China.
QR codes turned out to be just good enough to bridge the gap between the physical and digital for those one-off interactions like dining outdoors during a pandemic:
I can see why they chose the web over a native app. Online ordering is the only way to place your order at this place. Telling people “You have to go to this website” …that seems reasonable. But telling people “You have to download this app” …that’s too much friction.
Ironically, the nail in the coffin for app clips and instant apps might’ve been hammered in by Apple and Google when they built QR-code recognition into their camera software.
But you can’t have a web app without a web-app-compatible browser, and you can’t get a web-app-compatible browser in Apple’s App Store. The only browsers permitted in the App Store are those based on WebKit, the browser engine behind Safari. This means that every browser on iOS, from Firefox to Edge to Chrome, is just a reskinned version of Safari.
If posts in a social media app do not have URLs that can be linked to and viewed in an unauthenticated browser, or if there is no way to make a new post from a browser, then that program is not a part of the World Wide Web in any meaningful way.
Stuart writes up the process up making a mobile game as a web app—not a native app. The Wordle effect reverberates.
It’s a web app. Works for everyone. And I thought it would be useful to explain why it is, why I think that’s the way to do things, and some of the interesting parts of building an app for everyone to play which is delivered over the web rather than via app stores and downloads.
So LaserDiscs aren’t the worst things to archive, networks of servers running code that isn’t available or archivable are, and we are building a lot more of those these days, whether on the web or in apps.
I love this: Terence takes eleven years to reflect on a comment I made on stage at an event here in Brighton. It’s all about the longevity of the web compared to native apps:
If you wrote an app for an early version of iOS or Android, it simply won’t run on modern hardware or software. APIs have changed, SDKs weren’t designed with forward compatibility, and app store requirements have evolved.
The web has none of that. The earliest websites are viewable on modern browsers.
As wrote at the time, I may have been juicing things up for entertainment:
Now here’s the thing when it comes to any discussion about mobile or the web or anything else of any complexity: an honest discussion would result in every single question being answered with “it depends”. A more entertaining discussion, on the other hand, would consist of deliberately polarised opinions. We went for the more entertaining discussion.
But I think this still holds true for me today:
The truth is that the whole “web vs. native” thing doesn’t interest me that much. I’m as interested in native iOS development as I am in native Windows development or native CD-ROM development. On a timescale measured in years, they are all fleeting, transient things. The web abides.
My website has different themes you can choose from. I don’t just mean a dark mode. These themes all look very different from one another.
I assume that 99.99% of people just see the default theme, but I keep the others around anyway. Offering different themes was originally intended as a way of showcasing the power of CSS, and specifically the separation of concerns between structure and presentation. I started doing this before the CSS Zen Garden was created. Dave really took it to the next level by showing how the same HTML document could be styled in an infinite number of ways.
Each theme has its own stylesheet. I’ve got a very simple little style switcher on every page of my site. Selecting a different theme triggers a page refresh with the new styles applied and sets a cookie to remember your preference.
I also list out the available stylesheets in the head of every page using link elements that have rel values of alternate and stylesheet together. Each link element also has a title attribute with the name of the theme. That’s the standard way to specify alternative stylesheets.
In Firefox you can switch between the specified stylesheets from the View menu by selecting Page Style (notice that there’s also a No style option—very handy for checking your document structure).
Other browsers like Chrome and Safari don’t do anything with the alternative stylesheets. But they don’t ignore them.
Every browser makes a network request for each alternative stylesheet. The request is non-blocking and seems to be low priority, which is good, but I’m somewhat perplexed by the network request being made at all.
I get why Firefox is requesting those stylesheets. It’s similar to requesting a print stylesheet. Even if the network were to drop, you still want those styles available to the user.
But I can’t think of any reason why Chrome or Safari would download the alternative stylesheets.
Somewhere along the way, despite a reasonably strong anti-framing culture, framing moved from being a huge no-no to a huge shrug. In a web context, it’s maligned; in a native app context, it’s totally ignored.
Yup, frames are back—but this time they’re in native apps—with all their shocking security implications:
The more I think about it, the more I cannot believe webviews with unfettered JavaScript access to third-party websites ever became a legitimate, accepted technology. It’s bad for users, and it’s bad for websites.
By the way, this also explains that when you try browsing the web in an actual web browser on your mobile device, every second website shoves a banner in your face saying “download our app.” Browsers offer users some protection. In-app webviews offer users nothing but exploitation.
Much as I appreciate the optimism of this evaluation, I don’t hold out much hope that people’s expectations are going to change any time soon:
Indeed, when given a choice, users will opt for the [native] app version of a platform because it’s been considered the gold standard for reliability. With progressive web apps (PWAs), that assumption is about to change.
Nonetheless, this is a level-headed look at what a progressive web app is, mercifully free of hand-waving:
App is served through HTTPS.
App has a web app manifest with at least one icon. (We’ll talk more about the manifest shortly.)
App has a registered service worker with a fetch event handler. (More on this later too.)
The inability to compete with native apps using Progressive Web Apps fully—particularly on iOS—also has a big impact on my work and the businesses I have worked with. Progressive Web Apps are extremely accessible for development, allowing for the creation of a simple app in a fraction of the time and complexity of a native app. This is fantastic for allowing smaller agencies and businesses to innovate on the web and on mobile devices and to reach consumers. However the poor support for PWA features by Safari and by not allowing them in the App Store, Apple forces app development to be difficult, time consuming and extremely expensive. I have spoken with many companies who would have liked an app to compete with their larger competitors but are unable to afford the huge costs in developing a native app.
Push notifications are definitely not the sole reason to go native, but in my experience, it’s one of the first things clients ask for. They may very well be the thing that pushes your client over the edge and forces them, you and the entire project to accept the logic of the app store model.
There’s a lot of emphasis put on decision-making: making sure you’re making the right decision; evaluating all the right factors before making a decision. But we rarely talk about revisiting decisions.
I think perhaps there’s a human tendency to treat past decisions as fixed. That’s certainly true when it comes to evaluating technology.
I’ve been guilty of this. I remember once chatting with Mark about something written in PHP—probably something I had written—and I made some remark to the effect of “I know PHP isn’t a great language…” Mark rightly called me on that. The language wasn’t great in the past but it has come on in leaps and bounds. My perception of the language, however, had not updated accordingly.
I try to keep that lesson in mind whenever I’m thinking about languages, tools and frameworks that I’ve investigated in the past but haven’t revisited in a while.
The carousel is like one of those on a game show that shows the prizes that can be won. The tool will sit on there until I think it’s gone through enough maturing to actually be a viable tool for me, the team I’m working with and the clients I’m working for.
Crucially a carousel is circular: tools and technologies come back around for re-evaluation. It’s all too easy to treat technologies as being on a one-way conveyer belt—once they’ve past in front of your eyes and you’ve weighed them up, that’s it; you never return to re-evaluate your decision.
This doesn’t need to be a never-ending process. At some point it becomes clear that some technologies really aren’t worth returning to:
It’s a really useful strategy because some tools stay on the carousel and then I take them off because they did in fact, turn out to be useless after all.
See, for example, anything related to cryptobollocks. It’s been well over a decade and blockchains remain a solution in search of problems. As Molly White put it, it’s not still the early days:
How long can it possibly be “early days”? How long do we need to wait before someone comes up with an actual application of blockchain technologies that isn’t a transparent attempt to retroactively justify a technology that is inefficient in every sense of the word? How much pollution must we justify pumping into our atmosphere while we wait to get out of the “early days” of proof-of-work blockchains?
Back to the web (the actual un-numbered World Wide Web)…
Nolan Lawson wrote an insightful article recently about how he senses that the balance has shifted away from single page apps. I’ve been sensing the same shift in the zeitgeist. That said, both Nolan and I keep an eye on how browsers are evolving and getting better all the time. If you weren’t aware of changes over the past few years, it would be easy to still think that single page apps offer some unique advantages that in fact no longer hold true. As Nolan wrote in a follow-up post:
My main point was: if the only reason you’re using an SPA is because “it makes navigations faster,” then maybe it’s time to re-evaluate that.
“You look around one day and realize the things you assumed were immutable constants of the universe have changed. The foundations of our reality are shifting beneath our feet. We live in a house built on sand.”
The day I discovered that Apple Maps is kind of good now
Perhaps the best example of a technology that warrants regular re-evaluation is the World Wide Web itself. Over the course of its existence it has been seemingly bettered by other more proprietary technologies.
Flash was better than the web. It had vector graphics, smooth animations, and streaming video when the web had nothing like it. But over time, the web caught up. Flash was the hare. The World Wide Web was the tortoise.
In more recent memory, the role of the hare has been played by native apps.
I remember talking to someone on the Twitter design team who was designing and building for multiple platforms. They were frustrated by the web. It just didn’t feel as fully-featured as iOS or Android. Their frustration was entirely justified …at the time. I wonder if they’ve revisited their judgement since then though.
In recent years in particular it feels like the web has come on in leaps and bounds: service workers, native JavaScript APIs, and an astonishing boost in what you can do with CSS. Most important of all, the interoperability between browsers is getting better and better. Universal support for new web standards arrives at a faster rate than ever before.
Alas, inertia is a very powerful force. Sticking with a past decision—even if it’s no longer the best choice—is easier than putting in the effort to re-evaluate everything again.
What’s the phrase? “Strong opinions, weakly held.” We’re very good at the first part and pretty bad at the second.
Just the other day I was chatting with one of my colleagues about an online service that’s available on the web and also as a native app. He was showing me the native app on his phone and said it’s not a great app.
“Why don’t you add the website to your phone?” I asked.
“You know,” he said. “The website’s going to be slow.”
He hadn’t tested this. But years of dealing with crappy websites on his phone in the past had trained him to think of the web as being inherently worse than native apps (even though there was nothing this particular service was doing that required any native functionality).
It has become a truism now. Native apps are better than the web.
And you know what? Once upon a time, that would’ve been true. But it hasn’t been true for quite some time …at least from a technical perspective.
But even if the technologies in browsers have reached parity with native apps, that won’t matter unless we can convince people to revisit their previously-formed beliefs.
The technologies are the easy bit. Getting people to re-evaluate their opinions about technologies? That’s the hard part.
It turns out that in 2022, for a lot of apps, the dream of write once run anywhere has finally arrived.
Every year browsers and web technologies become more capable and more powerful. Every year there are more kinds of app that you can make cross platform.
So before you start your next project, why don’t you take a look at cross platform web apps. Maybe they aren’t right for your project, but maybe, like me, you’ll discover that you can code once and run everywhere. And I think that’s amazing.
I am extremely confident that pretty much any HTML I write today will render the same way in 50 years’ time. How confident am I that my CSS will work correctly? Mmmm…70%. Hand-written JavaScript? Way less, maybe 50%. A third-party service I install on a website or link to? 0% confident. Heck, I’m doubtful that any third-party service will survive until next year, let alone 50 years from now.