Papers by Vjollca Visoka Hasani
Marketing intelligence & planning, Jul 10, 2024
Bookmarks Related papers MentionsView impact
Business systems research, Dec 1, 2023
Background: In this study, the parameters that directly impact purchase intentions were analysed,... more Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase intentions. Methods/Approach: The study used Partial Least Square Structural Equation Modeling (PLS-SEM) to explore the hypothesised relationships between variables and the extent to which digital content marketing strategies influence purchase intention. Results: The study's findings highlighted that content marketing positively impacts electronic word of mouth, brand awareness, customer retention, and customer engagement. In contrast, the results revealed that content marketing does not directly impact purchase intentions. Conclusions: The study's results indicate that digital content marketing affects purchase intentions indirectly, primarily through customer engagement, brand awareness, customer retention, and electronic word of mouth. In essence, the complete impact of digital content marketing on purchase intention is realised through these indirect factors. The findings enrich the literature on digital content marketing and provide some practical implications for companies to invest more in this direction to improve their performance.
Bookmarks Related papers MentionsView impact
International journal of environment, workplace and employment, 2023
Bookmarks Related papers MentionsView impact
International journal of technology enhanced learning, 2024
Bookmarks Related papers MentionsView impact
Monte, Dec 2, 2019
Bookmarks Related papers MentionsView impact
European Journal of Marketing and Economics, Jul 17, 2018
Bookmarks Related papers MentionsView impact
Globalization has become one of the most commonly used words in every context, the official inter... more Globalization has become one of the most commonly used words in every context, the official international discourse and non-official in the context of 'interdependence' and the nation’s economy. 'Globalization' has evolved over time, and has become more significant since the end of the Cold War and the rapid release of emerging economies. Globalization is not just a contemporary phenomenon. According to Chanda, "It has worked in silence for thousands of years without being given a name." Indeed, globalization processes are constantly evolving, driven by economic aspirations of millions around the globe; while more people become involved, globalization will occur faster. The purpose of this study is to analyze the effects of globalization, defined in the integration of economic activities, mainly through markets, the economic viability and global competitiveness in the sector towards the European Union. Globalization has opened new opportunities for a broad ...
Bookmarks Related papers MentionsView impact
Bookmarks Related papers MentionsView impact
Business Systems Research , 2023
Background: In this study, the parameters that directly impact purchase intentions were analysed,... more Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase intentions. Methods/Approach: The study used Partial Least Square Structural Equation Modeling (PLS-SEM) to explore the hypothesised relationships between variables and the extent to which digital content marketing strategies influence purchase intention. Results: The study's findings highlighted that content marketing positively impacts electronic word of mouth, brand awareness, customer retention, and customer engagement. In contrast, the results revealed that content marketing does not directly impact purchase intentions. Conclusions: The study's results indicate that digital content marketing affects purchase intentions indirectly, primarily through customer engagement, brand awareness, customer retention, and electronic word of mouth. In essence, the complete impact of digital content marketing on purchase intention is realised through these indirect factors. The findings enrich the literature on digital content marketing and provide some practical implications for companies to invest more in this direction to improve their performance.
Bookmarks Related papers MentionsView impact
The marketing activities are based some of the special character, these kind of character are to ... more The marketing activities are based some of the special character, these kind of character are to be followed and prepared for the purpose of identifying their product. Producer needs the something new in their product; the product must to have some new ideas and identity form the other product. The entire marketing world is based on product using in their personal life of the individual one. Family are the decision maker in the usage of the new product or the old one available in the marketing area. The coverage of the marketing field in the product to be followed in future also, every producer of the product to find a new way to promote their business in the forward way. This article contains the scope, objectives and limitations of the study and the Chi-square test to compare the data details to the customers effectiveness related for the new policy.
Bookmarks Related papers MentionsView impact
International economic and business environment have experienced rapid increase of the dynamic of... more International economic and business environment have experienced rapid increase of the dynamic of its development, a situation which was further supported with the technological innovation spike in the 1990s. The global economy entered an especially deepening face in its globalization process with the process of market deregulation and global liberalization which was developing as a result of the establishment of the IMF, World Bank and the General Agreement on Tariffs and Trade (later WTO). International business entered the Western Balkan economies by acquiring domestic assets, with the most common form being acquisition. Already existing companies from the former system in most attractive industries, were the ones on which companies got the most. Western Balkan region has potential to become more attractive for international business and domestic and foreign investments. But the business environment and factors supporting business need to be improved. Considering the trends of gl...
Bookmarks Related papers MentionsView impact
In a period when the labour market in any field is more and more vulnerable, inconstant and perma... more In a period when the labour market in any field is more and more vulnerable, inconstant and permanently changing, the field of economics follows the same trend, with much turbulence and multiple changes of directions and tendencies, both as regards the labour demand and the supply.Graduates in the fields of economics are affected to a large extent by the lack of secure job offers, and many times they choose retraining or migration, thus becoming a workforce qualified in a country and carrying out its activity in a different country. This article presents the results of a research performed in 2015, among graduates with specialisations in economics at the `1 Decembrie 1918 ` University of Alba Iulia, which will illustrate their perception of employment oportunities in a field that is related to the one they have studied at the university.
Bookmarks Related papers MentionsView impact
Journal of Educational and Social Research, 2014
Bookmarks Related papers MentionsView impact
Journal of Enterprising Communities: People and Places in the Global Economy, 2021
Purpose This paper, in light of the theory of planned behavior, aims to analyze the factors that ... more Purpose This paper, in light of the theory of planned behavior, aims to analyze the factors that have an impact on entrepreneurial intentions among students in Kosovo. Design/methodology/approach A structured questionnaire is administered online for data collection, and the analysis is conducted using structural equation modeling. Findings The authors find that in the context of Kosovo, personal attitudes, subjective norms and perceived behavioral control significantly impact entrepreneurial intention among students. However, the entrepreneurial education survey respondents received was unrelated to entrepreneurial intention of students in Kosovo. Originality/value The authors contribute to the literature regarding the role of entrepreneurial education on entrepreneurial intention among students and graduates. In addition, the authors provide new evidence regarding the impact of personal attitudes, subjective norms and perceived behavioral control on entrepreneurial intention in the...
Bookmarks Related papers MentionsView impact
European Journal of Marketing and Economics, 2018
Bookmarks Related papers MentionsView impact
Monte Journal Volume 1, No.3 (2019): December, 2019
Evaluation of teacher performance can also be used to determine career advancement, award perform... more Evaluation of teacher performance can also be used to determine career advancement, award performance rewards or establish sanctions for under-performing teachers. It constitutes an opportunity to recognize and reward teaching competence and performance, which is essential to retain effective teachers in schools as well as to make teaching an attractive career choice. (OECD, 2005) In general, teacher evaluation frameworks might have consequences at the following levels: Career advancement. Most countries do not link directly teacher evaluation results with teacher· pay but, instead, to career progression (therefore establishing an indirect link with salaries). An example is England where teachers who meet the standards for “Post Threshold, Excellent and Advanced Skills Teachers” also access the higher pay scale.
Bookmarks Related papers MentionsView impact
International Journal of Academic Research in Business and Social Sciences, 2015
Bookmarks Related papers MentionsView impact
Academic Journal of Interdisciplinary Studies, 2015
Bookmarks Related papers MentionsView impact
Journal of Educational and Social Research, 2015
Bookmarks Related papers MentionsView impact
Academic Journal of Interdisciplinary Studies, 2015
Bookmarks Related papers MentionsView impact
Uploads
Papers by Vjollca Visoka Hasani