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How Video Games Are Influencing Gen Z’s Real Life Behavior

Mar 27 2023

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We know young consumers love video games, but how much is gaming influencing their real lives…

TL;DR

YPulse’s Gaming report shows 95% of Gen Z and Millennials play video games in some capacity. And they’re gaming constantly: more than half say they play on console weekly or more often, and more than 60% say they play mobile games weekly or more often. But brands shouldn’t assume that this time in games is...