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Insight

The Future 100: 2025

VML reveals our 100 trends set to transform the marketplace in 2025
The Future 100: 2025" >Read Article
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The Rising Voices of Malay Muslims

Unlock powerful insights into how Malay Muslims are reshaping culture, connection, and commerce.
The Rising Voices of Malay Muslims" >Read Article
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2025 Predictions for Search

Read up on the major evolutions in search and top takeaways so you can prepare for changes ahead in the search landscape.
2025 Predictions for Search" >Read Article
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CES 2025 Trends

From extending lifespans to solving the world’s biggest challenges – tech proves its place in shaping a promising future
CES 2025 Trends" >Read Article
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Insight

Exceeding Expectations: Lessons from Disney’s Pixie Dust

Jon Cook, CEO of VML, takes us back to his college internship at Disney, where he learned a key business principle that still guides him today
Exceeding Expectations: Lessons from Disney’s Pixie Dust" >Read More
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Insight

The Future Shopper EMEA Webinar

VML EMEA recently hosted a webinar to expand on the Future Shopper 2024 report with expert insights and AI trends
The Future Shopper EMEA Webinar" >Read More
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Insight

A Powerful Peak: 2024 Holiday Shopping in Hindsight

Analyzing a Positive Peak Season for Retail, from Singles’ Day to Black Friday-Cyber Monday, plus a Reality Check on our Predictions
A Powerful Peak: 2024 Holiday Shopping in Hindsight" >Read Article
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Insight

Tomorrow's Commerce 2025

25 future trends supporting the evolving consumer and reshaping future commerce
Tomorrow's Commerce 2025" >Read Article
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How Creativity Powers Coca-Cola

At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
How Creativity Powers Coca-Cola" >Read Article
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APAC's Future Shopper: A Six-Nation Deep Dive

Our first APAC report explores the evolving shopper landscape and new opportunities for brands
APAC's Future Shopper: A Six-Nation Deep Dive" >Read Article
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Insight

The Future Shopper LATAM 2024

Our 4th edition of the report explores the changing shopper landscape in LATAM and the opportunities for brands to optimize their commerce strategies
The Future Shopper LATAM 2024" >Read Article
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Is this year a better year to have breast cancer?

VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.
Is this year a better year to have breast cancer?" >Read More
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Insight

When to Kill an Idea

John Godsey, North American CCO at VML, joins senior creatives with Little Black Book to discuss knowing when to let go of an idea – even one you love
When to Kill an Idea" >Read More
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Insight

What the West Can Learn From the East About Seamless Shopping Experiences

From mobile-first strategies to personalized, frictionless experiences, Asia is leading the way in meeting consumer demands
What the West Can Learn From the East About Seamless Shopping Experiences" >Read More
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Insight

A review of metastatic breast cancer in 2024

An encouraging year in the field of metastatic breast cancer (mBC), with promising developments that could shift the dial of patient care.
A review of metastatic breast cancer in 2024" >Read Article