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VML Home
The Future 100: 2025
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
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The Future 100: 2025
VML reveals our 100 trends set to transform the marketplace in 2025
The Future 100: 2025" >Read Article
Insight
The Rising Voices of Malay Muslims
Unlock powerful insights into how Malay Muslims are reshaping culture, connection, and commerce.
The Rising Voices of Malay Muslims" >Read Article
Insight
2025 Predictions for Search
Read up on the major evolutions in search and top takeaways so you can prepare for changes ahead in the search landscape.
2025 Predictions for Search" >Read Article
Insight
CES 2025 Trends
From extending lifespans to solving the world’s biggest challenges – tech proves its place in shaping a promising future
CES 2025 Trends" >Read Article
Insight
Exceeding Expectations: Lessons from Disney’s Pixie Dust
Jon Cook, CEO of VML, takes us back to his college internship at Disney, where he learned a key business principle that still guides him today
Exceeding Expectations: Lessons from Disney’s Pixie Dust" >Read More
Insight
The Future Shopper EMEA Webinar
VML EMEA recently hosted a webinar to expand on the Future Shopper 2024 report with expert insights and AI trends
The Future Shopper EMEA Webinar" >Read More
Insight
A Powerful Peak: 2024 Holiday Shopping in Hindsight
Analyzing a Positive Peak Season for Retail, from Singles’ Day to Black Friday-Cyber Monday, plus a Reality Check on our Predictions
A Powerful Peak: 2024 Holiday Shopping in Hindsight" >Read Article
Insight
Tomorrow's Commerce 2025
25 future trends supporting the evolving consumer and reshaping future commerce
Tomorrow's Commerce 2025" >Read Article
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
How Creativity Powers Coca-Cola" >Read Article
Insight
APAC's Future Shopper: A Six-Nation Deep Dive
Our first APAC report explores the evolving shopper landscape and new opportunities for brands
APAC's Future Shopper: A Six-Nation Deep Dive" >Read Article
Insight
The Future Shopper LATAM 2024
Our 4th edition of the report explores the changing shopper landscape in LATAM and the opportunities for brands to optimize their commerce strategies
The Future Shopper LATAM 2024" >Read Article
Insight
Is this year a better year to have breast cancer?
VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.
Is this year a better year to have breast cancer?" >Read More
Insight
When to Kill an Idea
John Godsey, North American CCO at VML, joins senior creatives with Little Black Book to discuss knowing when to let go of an idea – even one you love
When to Kill an Idea" >Read More
Insight
What the West Can Learn From the East About Seamless Shopping Experiences
From mobile-first strategies to personalized, frictionless experiences, Asia is leading the way in meeting consumer demands
What the West Can Learn From the East About Seamless Shopping Experiences" >Read More
Insight
ERGs Can Be Transformative for Disabled Workers, But They Must Be Structured Intentionally
Josh Loebner, PhD, Global Head of Inclusive Design at VML, on the transformative role of ERGs for disabled workers
ERGs Can Be Transformative for Disabled Workers, But They Must Be Structured Intentionally" >Read More
Insight
A review of metastatic breast cancer in 2024
An encouraging year in the field of metastatic breast cancer (mBC), with promising developments that could shift the dial of patient care.
A review of metastatic breast cancer in 2024" >Read Article
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