Makeup Guides

Empower Your Makeup Journey with Ulta Beauty

Dive into a world of expert tips, curated buying guides, and interactive quizzes, created by Ulta’s team of esteemed beauty industry experts. Whether you're a seasoned pro or just starting out, we have something for everyone.

Level Up with Confidence: Explore Ulta’s Makeup Resources

• Comprehensive Buying Guides: Our in-depth guides walk you through everything from getting a glowing summer look to mastering the latest colored lash trends. Find the information you need to create flawless looks that reflect your unique style.
• Interactive Quizzes: Take the guesswork out of your makeup routine with our interactive quizzes. From finding the perfect foundation to personalized lash and mascara recommendations, we'll help you discover the perfect products for your specific needs.

Your One-Stop Shop for All Things Makeup

We offer a vast selection of high-quality makeup essentials and innovative new products from your favorite brands. Explore our makeup offerings and discover everything you need to create a look you love. Ulta Beauty is here to be your trusted makeup resource.

Explore Our Makeup Categories

• Face: Discover foundations, concealers, blushes, and more to create a flawless base and enhance your natural beauty.
• Eyes: Find everything from eyeshadows and eyeliners to mascaras and brow products for stunning eye looks.
• Lips: Perfect your pout with a vibrant array of lipsticks, glosses, and liners in every color and finish.
• Nails: Keep your nails looking chic with our selection of nail polishes, treatments, and accessories.
• Makeup Brushes & Tools: Equip yourself with high-quality brushes and tools for a flawless makeup application every time.
• Body Makeup: Even out your skin tone and achieve a flawless finish with our range of body makeup products.

FAQS:

What is the correct order to apply makeup?

Here's the correct order to apply makeup, however the order is flexible depending on your preferences:

1. Skincare: This is technically not makeup, but it's the foundation for a flawless look. Cleanse, moisturize, and apply sunscreen every day, even if you're not wearing makeup.
2. Primer (Optional): Apply a primer to create a smooth canvas and help your makeup last longer. Explore Ulta's selection to find the perfect primer for your skin type.
3. Foundation: Find your perfect match with our shade finder tool! Choose a foundation that complements your skin tone and offers the desired coverage, whether it's sheer or full.
4. Concealer: Target specific areas like blemishes, dark circles, or hyperpigmentation with a concealer that blends seamlessly.
5. Powder (Optional): Set your foundation and concealer with a light dusting of setting powder. This helps control shine and keeps your makeup looking fresh.
6. Bronzer, Blush, & Highlighter: Now's the time to add dimension and color to your face! Explore Ulta's wide range of bronzers, blushes, and highlighters, available in liquid, cream, and powder formulas. Find your perfect blush shade with our statement blush guide!
7. Eyebrows: Fill in your eyebrows to frame your face. Choose from our extensive selection of brow products, including pomades, pencils, and gels, to fill and shape your brows to perfection.
8. Eyeshadow & Eyeliner: This is where your creativity shines! Use eyeshadows and eyeliners to create a variety of looks, from subtle to dramatic.
9. Mascara: Want luscious, dramatic lashes? Find your perfect mascara match with Ulta's lash quiz! We offer a variety of mascaras designed to lengthen, volumize, or define your lashes for a show-stopping look.
10. Lips: Complete your look with a touch of color on your lips! Choose from lipstick, lip gloss, lip oil, and more.

How to learn to do makeup?

There are many ways to learn how to do makeup, from free online resources to professional classes!

At Ulta we offer Makeup Lessons at select stores.

You can also learn from online resources including Ulta’s buying guides & social media that are full of makeup inspiration and tutorials.

Here are some general tips to get started:

• Start with the basics: Learn how to apply foundation, concealer, brows, mascara, and a simple eyeshadow look. Once you're comfortable with these basics, you can experiment with more advanced techniques.
• Practice makes perfect: Don't get discouraged if your makeup doesn't look perfect right away. The more you practice, the better you'll become.
• Invest in good quality makeup brushes: This will make a big difference in the application and overall look of your makeup.
• Find your inspiration: Look at pictures of makeup looks you admire and try to recreate them.
• Most importantly, have fun! Makeup is a way to express yourself and boost your confidence. Don't be afraid to experiment and find what looks and feels good for you.