Oh my goodness! Haha thanks for showing me! And no, of course, this guy is still selling my dream while claiming it’s totally nothing to do with me. I hadn’t heard about it so thank you.

For those just joining us, here is the saga of the elder teletubbies:

1. in 2017 I posted a dream I had on Tumblr. In the dream I discovered that the childish teletubbies shown on BBC’s Teletubbies are merely the children of a species that grows up to be forest cryptids as adults. The post contained a detailed character description explaining how the children’s simple antennae become more complex antlers; their coats become thicker hair; their eldritch screens are unknowable; here, look:

The adult Teletubbies have more branching, complex antlers and shaggy coats. They are less brightly coloured. They are terrifyingly large. Their strangely human faces, emerging from the thick fur, are unquestionably adult; remote, serene, reproachful. Their television screens are glitchy, esoteric and unknowable. They are cryptids whose public exploitation has undermined their rarity and their strange, alien dignity.

That’s a pretty clear description.

2. The post quickly gained attention and many people drew art, made sculptures, designed in-depth character concepts, and even made DnD character sheets and entries with detailed notes. It was 2017. The post got over 90k notes. It had an extremely clear description of the cryptid in it. This wasn’t at all obscure.

3. The post and four pieces of the concept art, including the first piece by were screencapped and posted on r/tumblr. The post included this art by the now-deactivated @finoliatav which is, I think, the first piece of art. Most screencaps don’t show that it’s animated! Once you see it you can no longer pretend that any more work needs to be done in designing these characters, really - they’re all variations on a very clear theme.

4. A guy called Jars started drawing the BBC Teletubbies as adult Teletubbies. He noted on Reddit that his inspiration for the first one was the r/tumblr post but after that, he considered it entirely his own creative work. He drew each of the 4 BBC Teletubbies as adults using my character description and wrote a little story about how his character had stumbled upon them in the woods. He’s a good artist and his work went viral on Reddit and instagram. Those places being separate from Tumblr by the walls of the enclosure, they quickly believed the Jars was being highly original and praised him for it.

5. jars got carried away by his fame and started merchandising for all he’s worth. He’s selling elder teletubbies placemats. He got a collaborator to help him make and sell plushies.

6. Plushies of my character design applied to BBC characters. Jars sells them. To people. Who buy them. He sells these.

7. I think this is like… his job.

8. It has been years of this. I don’t think he has actually come up with anything else to sell by himself. But given that he now has millions upon millions of views on platforms I don’t use, let alone dominate (Instagram, YouTube, Reddit, TikTok) he seems to have fully subscribed to the idea that this is his THING.

9. After a while I wrote him a friendly email expressing that since my original dream was very much about discomfort with how the teletubbies were being exploited, I didn’t mind him selling his own art but that I wasn’t happy with him selling plushes based on my writing.

10. He wrote back along the lines of it all being his original intellectual property and absolutely nothing to do with me, etc, so jog on and don’t interfere.

11. I’m not entirely sure where the original intellectual property is when taking BBC characters and drawing them according to someone else’s detailed description of how to “evolve” them (branching antlers, shaggy coats, eldritch screens, serene adult human faces) especially having drawn them after seeing four separate detailed reference photos to base your own drawings on; especially when they’re the existing BBC characters from the show and not even your own. Like, Jars, you were given an entire detailed brief, several sets of references, an entire concept and a television show: the only artistic choices made here were to pick up your own personal pen and do the drawing. You have never deviated from my description, which you did not come up with yourself in any way. But okay Jars. You did some real intellectual heavy lifting here, this is Intellectual Property suddenly, and I guess this is your day job!

12. I myself actually have a day job, am capable of generating lots of other original material just for funsies, have never asked you guys for money, and I’m not generally huge jerk I don’t think. Also, I’m uncomfortable but have never been clear on how to stop him - I don’t think I can. So I don’t do much about this, apart from occasionally scream with hilarity with you guys about it.

13. Like this is the opposite of Goncharov. This is a guy making his wage on a 2017 tumblr collaborative shitpost insisting that this is the beautiful fruit of his only brain. And millions of people believe him.

14. There are now YouTube documentaries with millions of views and TikTok lore about Jars, and his lore, the Elder Teletubbies, which apparently he invented. People are making their wage talking about the history of Jars and his teletubbies lore. These documentaries are, if you can’t tell, not especially well-researched, as it is not difficult to find the original elder teletubbies art on the internet, which is all timestamped. Occasionally hilarious people from Tumblr point this out in the comments (thank you, you guys are hilarious) but the juggernaut is unstoppable!

15. Jars is now, apparently, doing a kickstarter to raise money for some kind of DnD sheets using the grown up BBC teletubbies.

16. I will point out that tumblr made and played with DnD teletubbies in 2017 for free and nobody had to pay $3000, but again. The juggernaut is unstoppable.

I have never, ever known what to do about this guy.