AI companies are acquiring content across the internet for a variety of purposes in all sorts of ways. There are currently very few regulations giving individuals control over how their content is used by AI platforms. Proposed regulations around the world, like the European Union’s AI Act, would give individuals more control over whether and how their content is utilized by this emerging technology. We support this right regardless of geographic location, so we’re releasing a toggle to opt out of sharing content from your public blogs with third parties, including AI platforms that use this content for model training. We’re also working with partners to ensure you have as much control as possible regarding what content is used.

Here are the important details:

We already discourage AI crawlers from gathering content from Tumblr and will continue to do so, save for those with which we partner. 

We want to represent all of you on Tumblr and ensure that protections are in place for how your content is used. We are committed to making sure our partners respect those decisions.

To opt out of sharing your public blogs’ content with third parties, visit each of your public blogs’ blog settings via the web interface and toggle on the “Prevent third-party sharing” option. 

For instructions on how to opt out using the latest version of the app, please visit this Help Center doc. 

Please note: If you’ve already chosen to discourage search crawling of your blog in your settings, we’ve automatically enabled the “Prevent third-party sharing” option.

We hear you, and we share your frustrations: it’s hard to find a specific post. You know it has a particular tag or phrase, and it was posted on this date, or at least, within a specific year. But you can't find it!

So, today, we’re excited to announce that you can use ✨ advanced search operators ✨ in the search bar now! You can now say potato from:staff year:2021 to easily enjoy that video of a potato being microwaved again.

Before we jump into the details, a couple of caveats to note:

These search operators are only available in the main Tumblr search bar. They don’t work in the search bar in individual blogs.

The search operators only work on posts created in 2017 or later.

OK! Let’s go explore these operators!

Exact phrase match

When you surround your query with regular double quotes (not curly quotes), it will match posts with that exact phrase in the post's text content, or that exact phrase as a tag.

For example, "chappell roan is roan of arc" matches posts with that exact phrase in the content, and also matches posts that have the exact tag #chappell roan is roan of arc.

Match operator

By default, the query matches the post on either the text or the tags.

You can use match:text to specify you want to search the post content, or match:tags to search the post tags. For example:

sword world match:text looks for posts with the words "sword" and "world" in the post content.

sword world match:tags looks for posts with the words "sword" and "world" in the post tags.

From operator

Use from:blog or from:@​blog to find only posts by a particular blog.

For example, halloween from:staff finds all posts by @staff that has the word "halloween" in the post content or tags.

Year operator

Use year:YYYY to find posts from a particular year.

For example, halloween year:2019 finds all posts from 2019 that has the word "halloween" in the post content or tags.

Date operator

Use date:YYYY-MM-DD to find posts from a particular date.

For example, halloween date:2019-10-08 finds all posts created on October 8, 2019 that has the word "halloween" in the post content or tags.

All together

You can combine all the tools above to form even more specific queries:

Congrats! You’re now a Tumblr search wizard! 🪄

Other syntax

As a reminder, you can already search by a tag, or by multiple tags:

Prefixing your query with # performs a tag search — that is, it will find posts with that exact tag. For example, #star wars will only return posts with the #star wars tag.

You can search for multiple tags at at time. For example, #star wars #art will find posts that are tagged with both the tag #star wars and the tag #art.

You can combine this with the new operators to find what you are looking for!

A guide on how to use the new operators has also been added to our Search and Filtering Basics Guide.

Tumblr Patio support

The enhanced syntax makes Tumblr Patio even more powerful. You can now open multiple search columns each with different fine-tuned queries that use the syntax above to get you customized feeds.

Feedback

From instructions on how to opt out, look at the official staff post on the topic. It also gives more information on Tumblr's new policies. If you are opting out, remember to opt out each separate blog individually.

Yumna Al-Arashi, Axis of Evil (Yemen, Afghanistan, Iran, Iraq), 2020

in Leica Fotografie International (LFI) magazine: