Masterton

Early history

Masterton was founded in 1854 by the Small Farms Association. The association was led by Joseph Masters – after whom the town was named – and aimed to settle working people in villages and on the land. At first Masterton grew slowly, but as its farming hinterland became more productive it began to prosper.

In the 1870s, it overtook Greytown as Wairarapa's major town. It became a borough in 1877 and was reached by the railway line from Wellington in 1880. The railway became for a time the main line from Wellington to the north of New Zealand, and its arrival cemented the town's position as the Wairarapa region's main market and distribution centre.

Waipoua timber mill was producing butter boxes as early as 1884.^[4]

In April 1965, one of the country's worst industrial accidents occurred at the General Plastics Factory on 170 Dixon Street.^[5]

During World War II two battalions of the United States Marine Corps were stationed in Masterton.^[6][7]

• 
  The railway station opened 1880, demolished 1967
• 
  Railway station, 15 January 1954
• 
  Queen Street in the early 1900s
• 
  The Post Office opened 1900, demolished 1960
• 
  4 killed in the General Plastics Explosion and Fire 1965

Modern history

In essence, providing support services for rural industry – living off the sheep's back – Masterton's real growth ended with that sector's retrenchment after the 1974 British entry to the trade and political grouping now the European Union. Efforts to decentralise industry to New Zealand's provinces gave Masterton a print works and some other industries, but the lost economic activity was not restored.

From the 1970s, people and businesses left for opportunities elsewhere. In the 1980s, with government deregulation and protective tariffs lifted, more businesses closed, and the town declined further.^[8]

It did not quite qualify to be a city by 1989 when the minimum population requirement for that status was lifted from 20,000 to 50,000.

Marae

Te Oreore marae and Ngā Tau e Waru meeting house, located in Masterton, is affiliated with the iwi of Ngāti Kahungunu and its hapū of Kahukuraawhitia, Kahukuranui, Ngāti Te Hina, Tahu o Kahungunu, Tamahau and Whiunga, and with the iwi of Rangitāne, and its hapū of Hinetearorangi, Ngāi Tamahau, Ngāti Hāmua, Ngāti Taimahu, Ngāti Tangatakau, Ngāti Te Noti, Ngāti Te Raetea and Ngāti Te Whātui.

In October 2020, the Government committed $2,179,654 from the Provincial Growth Fund to upgrade Ngāi Tumapuhia a Rangi ki Okautete, Motuwairaka, Pāpāwai, Kohunui, Hurunui o Rangi and Te Oreore marae. The projects were expected to create 19.8 full time jobs.^[9]

Another local marae, Ākura Marae, is affiliated with the Ngāti Kahungunu hapū of Ngāti Te Ahuahu and Ngāti Te Hina. and with the Rangitāne hapū of Ngāti Mātangiuru and Ngāti Te Hina.^[10][11]

Urban area

Masterton's urban area covers 22.45 km² (8.67 sq mi)^[1] and had an estimated population of 23,200 as of June 2024,^[2] with a population density of 1,033 people per km².

The urban area had a population of 21,606 in the 2023 New Zealand census, an increase of 1,689 people (8.5%) since the 2018 census, and an increase of 3,360 people (18.4%) since the 2013 census. There were 10,323 males, 11,205 females and 78 people of other genders in 8,631 dwellings.^[16] 2.9% of people identified as LGBTIQ+. The median age was 41.3 years (compared with 38.1 years nationally). There were 4,023 people (18.6%) aged under 15 years, 3,810 (17.6%) aged 15 to 29, 8,832 (40.9%) aged 30 to 64, and 4,941 (22.9%) aged 65 or older.^[15]

People could identify as more than one ethnicity. The results were 81.0% European (Pākehā); 25.1% Māori; 5.3% Pasifika; 6.1% Asian; 0.5% Middle Eastern, Latin American and African New Zealanders (MELAA); and 2.4% other, which includes people giving their ethnicity as "New Zealander". English was spoken by 97.2%, Māori language by 5.3%, Samoan by 1.5% and other languages by 6.6%. No language could be spoken by 2.0% (e.g. too young to talk). New Zealand Sign Language was known by 0.5%. The percentage of people born overseas was 14.8, compared with 28.8% nationally.

Religious affiliations were 33.1% Christian, 1.0% Hindu, 0.5% Islam, 1.4% Māori religious beliefs, 0.4% Buddhist, 0.5% New Age, 0.1% Jewish, and 1.3% other religions. People who answered that they had no religion were 54.3%, and 7.6% of people did not answer the census question.

Of those at least 15 years old, 2,124 (12.1%) people had a bachelor's or higher degree, 9,903 (56.3%) had a post-high school certificate or diploma, and 4,926 (28.0%) people exclusively held high school qualifications. The median income was $35,800, compared with $41,500 nationally. 1,143 people (6.5%) earned over $100,000 compared to 12.1% nationally. The employment status of those at least 15 was that 8,061 (45.8%) people were employed full-time, 2,406 (13.7%) were part-time, and 459 (2.6%) were unemployed.^[15]

Politics 2013 to 2016

Applications for local government reorganisation from the Greater Wellington Regional Council and the Wairarapa district councils in mid-2013 led to a proposal from the Local Government Commission for a region-wide unitary authority. In June 2015, the Commission decided not to proceed with this proposal due to lack of public support. Instead, because about 40 per cent of submissions suggested alternatives to the status quo, the Commission decided to work with councils and the community to achieve some consensus on the challenges it faced, and to collaborate in identifying possible options to address the challenges.^[24]

Newspapers

There are several newspapers circulated in Masterton, including two daily publications (Wairarapa Times-Age, The Post) and a free community title, Wairarapa Midweek. The Wairarapa Times-Age is the only daily newspaper based in Masterton. Formed by a merger between the Wairarapa Age and the Wairarapa Daily Times on 1 April 1938, The Wairarapa Times-Age has an audited paid circulation of 5,427.^[26] The Wairarapa Times-Age is owned by Stuff Group which bought the Wairarapa Times-Age from National Media Limited in May 2024.^[27]

The Wairarapa Midweek, a weekly community paper with an audited circulation of 21,186,^[28] is distributed every Wednesday along with the TA Property. The Wairarapa Times-Age building at 70 Chapel Street no longer holds the presses, and the space was used by the nascent Masterton Fab lab^[29] which has now relocated to UCOL.^[30]

Fairfax NZ owned The Post is widely circulated in the Masterton district. The Wellington-based metropolitan daily newspaper has an office, Media House, at 123 Chapel Street in Masterton. The Dominion-Post has an audited paid circulation of 55,496.^[31]

Radio

Masterton is serviced by one local radio station. Wairarapa's MORE FM 89.5 or 105.9 for the coastal frequency. MORE FM broadcasts locally from 6am to 10am daily from studios in Kuripuni. The station was founded by controversial Broadcaster Paul Henry, as TODAY FM 89.3 in Carterton, in 1991. Later the station was rebranded as Hitz 89FM, Wairarapa's Best Music.

Television

Television coverage reached Masterton in 1963, after the Otahoua transmitter east of the town was commissioned to relay Wellington's WNTV1 channel (now part of TVNZ 1). The town was early receiving television, since the Otahoua transmitter was required to repeat the signal from the Mount Victoria (and later Mount Kaukau) transmitter in Wellington to the Wharite Peak transmitter near Palmerston North (also commissioned in 1963).^[32] Digital terrestrial television (Freeview HD) was introduced to the Masterton area in July 2011, in preparedness for the area's digital switchover in September 2013. The service broadcasts from the Popoiti transmitter, south of the township.^[33]

Water and drainage

Energy

The Wairarapa Electric Power Board was established in Carterton in 1920^{[note 1]} to supply the Wairarapa with electricity from the Kourarau hydropower station at Gladstone, southeast of both towns. Masterton was connected to Mangahao on 17 May 1925 when the transmission line from Bunnythorpe to Masterton (via Woodville and Mangamaire) and the Masterton substation were commissioned.^[47][48] The Wairarapa Electric Power Board moved to headquarters in Masterton in the 1950s. The power board, then named Wairarapa Electricity, dissolved following the 1998 electricity sector reforms. The retail business was sold to Genesis Energy and the distribution lines business sold to Powerco. Today Powerco continues to operate the local distribution network in the town and surrounding district with electricity fed from Transpower's national grid at its Masterton substation in Waingawa.^[49]

Masterton Gas Company was established by the Borough Council in 1886^[50] by the corner of Bannister and Kirton Streets. About 20 years later it was moved to the end of Bentley Street, just south of the railway station. The large quantities of coal were brought in by rail. By 1945 it had become clear consumers preferred electricity^[51] and the gasworks closed in the 1950s.

There is no natural gas network in Masterton, making it the largest North Island urban area without one. There has been no more than a proposal to connect Masterton to the North Island natural gas network via a branch off the Palmerston North to Hastings high-pressure pipeline, commissioned in 1983.

Telephone

The Masterton magneto telephone exchange opened on 31 January 1897, with 53 subscribers. On 31 May 1919, Masterton became the first town in New Zealand to have a fully automatic (Western Electric 7A Rotary) telephone exchange.

Masterton and nearby Carterton were the first towns in New Zealand to introduce the emergency number 111, in September 1958.^[52]

Before the 1991 to 1993 changes, the area code for Masterton was 059. Today the area code is 06, and numbers generally begin with 370, 372 (rural areas), 377, 378 and 946. Numbers beginning 946 are businesses.

Internet

On 3 December 2015 the UFB rollout to the town was completed.^[53]

Rail

Masterton is linked to Wellington and the Hutt Valley by the Wairarapa Connection, a Tranz Metro passenger service run for Greater Wellington Region's Metlink, primarily operating at peak times serving commuters from Masterton and the Wairarapa with five return services on Monday to Thursday, six on Friday and two at weekends and public holidays. There are three railway stations in the town; Masterton, Renall Street and Solway. Four stations north of Masterton used to operate at Opaki, Kopuranga, Mauriceville and Mangamahoe. Services to these stations ceased between 1969 and 1988. To cope with an increase in logging in the Wairarapa, an additional 2.5 hectare rail freight hub has been operational in Norfolk Road, Waingawa since March 2016.^[56]

Bus

There is a local Metlink bus service in Masterton operated by Tranzit. The buses operate on five routes: three suburban and two regional, including:^{[citation needed]}

There is also the MPN: Masterton to Palmerston North (via Woodville) service, not operated under the Metlink brand.

Air

Hood Aerodrome is 2 miles southwest of the town of Masterton. As of 2015, there are no commercial flights from Hood Aerodrome. From early 2009 until late 2013, Air New Zealand provided flights to Auckland, operated by subsidiary Eagle Airways six days a week, mainly to serve business customers in the Wairarapa.^[57] There have been a few other unsuccessful attempts at commercial air travel in Masterton, mostly failing due to its proximity to major airports in Wellington and Palmerston North. The most significant was by South Pacific Airlines of New Zealand (SPANZ), which operated daily flights using DC3s during the sixties to destinations nationwide until the airline's closure in 1966.

Miniature railway

The park contains a miniature railway, built by the Jaycees and opened in 1972^[58] by Norman Kirk.^[59] It has a single station, Waipoua, and is upkept by a group of volunteers. A ride on the train costs $1, a fare that has been unchanged since 1984.^[60] The line has a steam locomotive, restored in 2021,^[61] which formerly operated at Gisborne and at Caroline Bay, Timaru,^[62] where a steam locomotive was operating in 1942.^[63] The locomotive's origin is unknown,^[64] though it is similar to many Atlantic steam engines built by Bassett-Lowke from 1911.^[65]