We have seen this rivalry coming, but pitting a Chery against a Proton is not new in the 3-row segment. 15 years ago, the rivalry between the Chinese and Malaysian carmakers came to a head in the then-popular MPV segment. The Proton Exora dominated the market with its sheer space, abundant features, and affordable price. Meanwhile, the Chery Eastar presented a larger and more powerful powertrain for just RM 10,000 more than the top-of-the-range Exora. That presented the Eastar as the first succe
Dec 13, 2024
Proton has introduced the ProCare Smart Plan (PSP), a prepaid service package for the Proton Saga, Proton X90, and the 2025 Proton X70. The plan offers savings of up to 15% on servicing costs, with potential savings of up to RM670, depending on the model. New buyers can choose 3- or 5-year packages, ensuring fixed maintenance costs and service at Proton’s certified 3S/4S dealerships using genuine parts. The plan is transferable to new owners if the car is sold within the package period. Existing
Dec 12, 2024
Proton provided 20 units of the Proton X90 Flagship for the 17th World Chinese Entrepreneurs Convention (WCEC) to transport foreign dignitaries, top executives, and business representatives during the three-day event at the Kuala Lumpur Convention Centre (KLCC) held recently from 9- to 11-September, 2024. Organised by the Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM), Proton’s first hybrid model brought dignitaries to meetings, appointments, accommodations, and other
Sep 20, 2024
Over in Trinidad and Tobago, Proton, partnering with ANSA Motors Limited, has exceeded its 2024 shipment target, delivering 261 units to the Caribbean market. This brings the total number of Proton vehicles delivered there to 366 units since 2023. The partnership with ANSA Motors was established in March this year. Since launching the Proton X50 and Proton X90 in the country, the response from buyers has exceeded expectations, prompting ANSA Motors to set a new sales target of 300 units for the
Aug 23, 2024
Imagine a convoy of media folks, a fleet of Proton X90s, and a road trip for a durian feast. That’s how Proton rolled out the red carpet. The day was kicked off early with a breakfast. After fuelling up, we gathered for a briefing on the Proton X90 and the day’s driving plan. Each car was loaded with four media reps, ensuring everyone had ample time behind the wheel. Planned driver swaps at checkpoints meant we could all experience the Proton X90. From the moment the Proton X90 rolled, it showed
Jul 26, 2024
National carmaker Proton has built its five-millionth car, a blue Proton X90 Flagship. Coming 41 years after the brand's founding, the vehicle was unveiled with the 50th anniversary of the start of Malaysia-China diplomatic relations, an event that was attended by Geely's CEO, Dr. Li Shufu. Along with this milestone, Proton has also sold over 217,000 units of its X-series of SUVs (X50, X70, X90), both in the local and export markets. Meanwhile, sales of the Proton Saga have surpassed 2 million u
Jun 19, 2024
Proton has opened its own in-house window tint installation centre, in partnership with a window tinting specialist. Located in Tanjung Malim, the Exclusive Proton Accessories Tint Centre has a 5,000 cars per month capacity. All window tint films installed at the facility are covered by a 5-year unlimited mileage warranty. Installing window tint films, though common, is not always a straightforward process, depending on the vehicle model. Sometimes, panels will need to be removed, water will be
Mar 21, 2024
Bangladesh is the fourth export market for Proton’s flagship SUV model, the Proton X90. Launched under new partner Rancon Holdings Limited, the X90 is offered in the country with two variants – the 7-seater Premium and 6-seater Flagship. 25 units have already been registered in less than two weeks following its unveiling on 29 February 2024. Prices for the Premium start from BDT 4.59 million (~RM 199k) while the Flagship is priced from BDT 4.99 million (~RM 217k). In a press statement, Proton an
Mar 13, 2024
Proton just announced that 13,602 units of its models were sold in February 2024 both domestically and in export markets. As such, a total of 26,484 Protons were sold in the first two months of 2024, an increase of 3% over the same period in 2023. The Proton Saga remains the best-selling P1 car of the month with 6,212 units sold, making February 2024 the fifth consecutive month the entry model sold more than 6,000 units. 2024 will be the 39th year for the nameplate that kickstarted the Malaysian
Mar 6, 2024
The Proton X90 has sailed into Bangladesh, and with it comes a new local partner there for Proton, as well as plans on furthering the automaker's business in the country, reports The Financial Express Bangladesh. Proton Holdings now partners Rancon Cars Limited, which serves as the exclusive distributor and assembler of the marque's models there. Prior to this, it was PHP Automobiles, which also assembled the Proton Saga, X70, and Persona at their Chittagong plant. On this new partnership with R
Mar 3, 2024
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