Modernist design

Discover Pinterest’s best ideas and inspiration for Modernist design. Get inspired and try out new things.
Lester Beall (1903–1969) was an American graphic designer notable as a leading proponent of modernist graphic design in the United States. He was indicted to the Art Directors Hall of Fame in 1972. Lester Beall, Graphic Design Showcase, Experimental Typography, Graphic Design Collection, Swiss Design, Print Magazine, Design Graphique, History Design, Art Graphique

When I think of “experimental typography,” visions of dancing, distressed, and often illegible letterforms leap to mind. But in 1960, when the Composing Room (directed by Dr. Robert Leslie), one of New York’s most influential type shops-cum-graphic design showcases, invoked the term, clarity was the goal—somewhat. This was the moment when hot-metal typesetting was at the tipping point. Photo type was nudging the old methods into the shadows. Expression was replacing neutralit