Gucci ancora

From April 16-21, Milan takes center stage as the host of Salone del Mobile and its myriad of satellite events.

Milano, Ancora. Embodying the vision of Sabato De Sarno, the fully renovated flagship in Via Monte Napoleone features a special Rosso Ancora room with an exclusive preview of the Spring Summer 2024 collection.

Sabato De Sarno, Gucci's creative director for the past year, made his grand debut in Shanghai, marking his collection launch and creating connections within the local fashion and art scenes. To celebrate the launch of the women's Spring/Summer 2024 collection, De Sarno and his crew went all out to show off the Gucci Ancora theme. #Gucci #DesignerFashion #GucciAncoraCityTakeovers #ShopperMarketing

This season, sartorial styles and House icons are revisited in a contemporary key as part of the new daywear wardrobe by Creative Director Sabato De Sarno.

Gucci Prospettive 2: Ancora Milano is the second volume dedicated to Milan and its creative expressions. Creative Director Sabato De Sarno continues to confirm its interest in constructing a visual identity that explores artistic, aesthetic, and cultural references with a portrait of a city deeply devoted to design.

The Italian designer took over Gucci’s Hub to mark his grand entrance, going back to the House's century-old roots while keeping things fun and ready to party.

Hanni Pham, global brand ambassador for Gucci, was at Milan Fashion Week for the Gucci ss24 show ‘Gucci Ancora’

In an exclusive interview, Gucci’s new designer takes on his critics and explains his debut men’s collection. “The people say they love changes, but they don't really love change.”