Blue ocean strategy

“Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne teaches us how to create uncontested market space and make the competition irrelevant. The authors emphasise the importance of innovation and value creation, encouraging businesses to look beyond the crowded, competitive ‘red oceans’ and explore new, untapped ‘blue oceans’. Key concepts include the strategy canvas, the four actions framework, and the value innovation approach. The book provides practical tools for identifying…

he Blue Ocean Strategy is a strategic framework, mindset and method that you can use to create new markets where there is no competition.

What are blue and red ocean strategies and how they differ? Learn more about the characteristics, challenges, and opportunities of these strategies on the examples of world-known SaaS products.

In this article, we will look at what is a blue ocean strategy?, how to apply the blue ocean strategy to your business and examples of its application.

Have you heard the term blue ocean strategy but aren’t sure what it means? Get the definition on the CoSchedule Marketing Dictionary.

Blue Ocean Strategy

“Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne teaches us how to create uncontested market space and make the competition irrelevant. The authors emphasise the importance of innovation and value creation, encouraging businesses to look beyond the crowded, competitive ‘red oceans’ and explore new, untapped ‘blue oceans’. Key concepts include the strategy canvas, the four actions framework, and the value innovation approach. The book provides practical tools for identifying…

"Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne, introduces a transformative approach, urging companies to shift from competing to creating. It advocates for the pursuit of uncontested market space, emphasizing innovation and value creation. #BusinessStrategy #Innovation #MarketCreation #Success #BookRecommendation #BlueOceanStrategy

It's a good idea when starting a business to identify your uniqueness, the point of difference your business brings. The blue ocean strategy can help you discover your identify your businesses point of difference and your business advantage in the market place