Think different apple

Apple's tagline 'Think Different' reflects their brand promise of innovation.

I chose Apple's Think Different ad because of how it sort of nailed it's target audience of those people that were creative and doing something other than the "norm." Apple tried to convey that they weren't just a computer company, but something more, like the iconic figures that they used for their ads. They all shared that same common idea of pushing out something more than what everyone else was doing.

This is the story of one of the most successful campaigns in the history of advertising. In August 1997 Jobs, who had cofounded Apple Computer in his garage 20 years earlier, returned to the compan…

Swift Programming Language is developed by Apple. Another Swift Language exists, which is an implicitly parallel programming language.

Think Different - Apple

Uncover the catchiest slogans and taglines from some of the world's biggest brands, and find out what makes them so great.

In the late 1990s, Apple Inc. found itself at a crossroads. With dwindling sales and an uncertain future, the tech giant needed more than just a new product; it needed a revolution. This revolution…

this exercise is the swedish graphic designer's way of saluting the innovation that stems from apple, reinterpreting the brand's iconic logo to address various avenues of literally 'thinking different'.

Apple Think Different Logo PNG vector in SVG, PDF, AI, CDR format

5 things that Apple killed and helped technology move forward http://www.phonearena.com/news/5-things-that-Apple-killed-and-helped-technology-moved-forward_id87666