According to a May 2023 survey of social media users in the United States, over 76 percent of users aged between 18 and 24 years were on TikTok. In comparison, approximately 70 percent of U.S. teens were on TikTok and interacted with the app on a monthly basis. TikTok usage diminished in older users, with only 14 percent of U.S. users aged between 55 and 64 years reporting engaging with the popular social video app.
TikTok reach in the United States as of May 2023, by age group
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Share of TikTok users
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eMarketer. (September 18, 2023). TikTok reach in the United States as of May 2023, by age group [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1095196/tiktok-us-age-gender-reach/
eMarketer. "TikTok reach in the United States as of May 2023, by age group." Chart. September 18, 2023. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1095196/tiktok-us-age-gender-reach/
eMarketer. (2023). TikTok reach in the United States as of May 2023, by age group. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1095196/tiktok-us-age-gender-reach/
eMarketer. "Tiktok Reach in The United States as of May 2023, by Age Group." Statista, Statista Inc., 18 Sep 2023, https://www.statista.com/statistics/1095196/tiktok-us-age-gender-reach/
eMarketer, TikTok reach in the United States as of May 2023, by age group Statista, https://www.statista.com/statistics/1095196/tiktok-us-age-gender-reach/ (last visited September 08, 2024)
TikTok reach in the United States as of May 2023, by age group [Graph], eMarketer, September 18, 2023. [Online]. Available: https://www.statista.com/statistics/1095196/tiktok-us-age-gender-reach/