BetMGM to Rollout 1×2 Network Games Through New Partnership
1X2 Network, a prominent iGaming provider headquartered in the UK, has made significant strides in the North American online gambling market. Through a strategic partnership with BetMGM Casino (NYSE: MGM), a leading operator in the industry, 1X2 Network has cemented its presence in this lucrative landscape.
This collaboration facilitates the direct integration of 1X2 Network’s diverse portfolio of online slots and casino games into BetMGM’s platform, offering players access to a rich selection of gaming content.
The partnership initially focuses on Michigan, where online gambling has seen substantial growth. 1X2 Network aims to capitalize on this trend and expand further into other states across the US.
The introduction of 1X2 Network games to US players began in February, with Light & Wonder leading the way. This marked the start of an exciting journey into the American iGaming market.
To strengthen its presence in Michigan, 1X2 Network strategically partnered with Rush Street Interactive, an established operator in the region. Additionally, an agreement with PokerStars further enhances 1X2 Network’s reach within Michigan, presenting an opportunity to penetrate deeper into the competitive online gaming landscape.
Through this collaboration, BetMGM Casino offers a diverse array of gaming content from 1X2 Network, including online slots, virtual sports, arcade games, scratch cards, and table games.
Notable titles include Wolf Strike, Eagle Strike, and 1 Million Megaway BC from Iron Dog Studio, Reel Diamonds from 1X2gaming, and The Prospector Wilds series from Prospect Gaming. Among other standout offerings is Crashout Maverick, a flagship title from 1X2 Network’s arcade division, AD LUNAM, which has garnered immense popularity worldwide.
1X2 Network comprises esteemed studios such as Iron Dog Studio, 1X2gaming, and Prospect Gaming, collectively contributing to the company’s diverse and innovative gaming portfolio.
With ambitious aspirations for the North American market, 1X2 Network aims to solidify its position as a leading content provider. Starting with Michigan and Ontario, the company plans to expand into other regions subject to regulatory approvals.
The partnership with BetMGM signifies a significant milestone for 1X2 Network’s expansion efforts in North America, highlighting its commitment to delivering premium gaming experiences to players across the continent.
The rollout of 1X2 Network games in Michigan commenced with BetRivers Casino, operated by Rush Street Interactive, marking another key milestone in the company’s strategic roadmap for market penetration.
Notably, the Michigan Gaming Control Board’s granting of a full gaming supplier license to 1X2 Network in August of the preceding year paved the way for the official launch of its online casino games in the state, further cementing its position in the burgeoning Michigan iGaming market.
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