BetMGM To Add Boldplay Content to Its Online Casino
BetMGM has recently solidified its position through a landmark partnership with Boldplay, a game studio headquartered in Gibraltar. By joining forces with BetMGM, Boldplay is making its inaugural entry into the US market, amplifying the excitement surrounding this strategic move.
Boldplay, renowned for its expertise in developing online slots, table games and virtual scratch and keno games, brings a wealth of creativity and innovation to the table. This partnership is proof of BetMGM’s commitment to expanding its iGaming offerings and securing exclusive content to differentiate itself in a rapidly growing industry.
The timing of this collaboration couldn’t be more opportune. Despite being in a nascent stage, the US online casino market shows immense growth potential, reminiscent of the trajectory witnessed in the sports betting arena.
With only seven states currently offering online casinos, there’s ample room for expansion, and BetMGM is keen on seizing this opportunity. Leveraging its brand recognition and a constantly evolving library of games, BetMGM aims to establish a strong foothold in the market early on.
Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, commented on the importance of this exclusive partnership and a dynamic game portfolio in driving the company’s success in US iGaming.
With approximately 100 games released weekly across its five online casino platforms, BetMGM is committed to innovation and customer satisfaction. The exclusive partnership with Boldplay enables BetMGM to offer unparalleled gaming experiences, solidifying its position as a leading player in the online casino space.
Already, three Boldplay online slots—Toro Bravo, Gold Metal Ox, and Cyborg City—are live in Michigan, with more game launches on the horizon. This opens up new avenues of growth for Boldplay, granting the studio access to the lucrative US online casino market for the first time.
Valli Fragoso, CEO of Boldplay, expressed optimism regarding the partnership’s potential to elevate the studio’s brand profile in the US, paving the way for future expansion and success.
BetMGM’s strategic initiatives extend beyond its partnership with Boldplay. Collaborations with other esteemed game studios such as Play’n GO and Hacksaw Games have facilitated BetMGM’s penetration into key online casino markets, including, among others, Michigan, New Jersey and West Virginia.
By prioritizing exclusive iGaming content and forging strategic alliances, BetMGM is well-positioned to capitalize on the growth opportunities presented by the burgeoning US iGaming market.
- Other news categories:
- SlotsUp's news
