Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed or what improved.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released the November 2024 core update, so far...
Google's John Mueller posted some SEO advice on how to handle version history pages, for product releases, specifications, APIs and other version history. This advice is pretty similar to how to handle recurring event pages, like conferences and events. In short, the main page should keep the same URL and then archive the older version history details on an archive page URL.
The meanings of words and brands can change over time. The terms can drift to different meanings. Term drift happens, although it is rare amongst words and less rare with rebrands - but still, it happens.
A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel ads in Google Search.
Google Search has been rolling out this new expandable section in the search results titled "current sales." I guess Google is able to figure out what is a sale and what is not, maybe from structured data or Merchant Center and then have a section in the search results for that...