P&G
P&G
P&G
MNG 450
Al-Farsi Amal
Benjouida Soundouss
Harouni Alaoui Fatima-Zahra
Hormat-Allah Amal
Immes Salima
OUTLINE
I. Company Overview IV. Analysis of the Internal Environment
a) History 1. SWOT Analysis (Strengths and
b) Operations Weaknesses)
c) P&G in Morocco 2. Strategic Cost Analysis
c) History
• William Procter, a candle maker, and James Gamble, a soap maker, formed
the company known as Procter & Gamble in 1837.
• Throughout the twentieth century, the company moved into other countries,
both in terms of manufacturing and product sales, becoming an international
corporation.
1. Beauty
Beauty segment
Grooming segment
2. Household Care
Baby Care and Family Care segment
Fabric Care and Home Care segment
3. Health & Well-Being
Health Care
Snacks, Coffee and Pet Care
c) P&G in Morocco
In Morocco, P&G has started its activities in 1958 by the launching “Tide”.
P&G strategy is to insure 70 million consumers will access to products of higher quality and
affordable price.
3. Mission Statement
We will provide branded products and services of superior quality and value that
improve the lives of the world's consumers, now and for generations to come.
2. The Vision
“Be, and be recognized as, the best consumer products and services company in the
world.”
3. Values
Integrity
Passion for Winning
Leadership
Trust
Ownership
4. Objectives
- Build existing core businesses into stronger global leaders
- Grow leading brands, big countries, winning customers
- Develop faster-growing, higher-margin with global leadership potential
- Regain growth momentum and leadership in Western Europe
- Drive growth in key developing markets
5. Current Strategies
4. Consumers will pay a premium for products that offer improvements over
either private-label products or the brands they have bought for years.
10. This “up-scaling” of consumer tastes is not just for affluent consumers.
12. These strategies of innovation and pricing can be used to break into
developing economies
Coke-P&G: a Failure
Wrigley-P&G: a Success
Soap Opera: Flash Back
1. Strategic Issues
- Family Care and Coffee categories have had substantial price competition
and cost pressure.
1. Buyer Power
2. Supplier Power
4. Threat of Substitutes
5. Degree of Rivalry
2. Links with Universities
Over the last few years P&G has been heavily recruiting the
University of Minnesota, US for chemical & mechanical engineers.
4. Shareholders
•P&G can be divided in two categories: preferred shareholders &
common shareholders
Opportunities
1. Developing markets
2. Gillette acquisition
3. New products
Threats
1. Uncertainty in pharmaceuticals business
2. Increase in prices of raw materials
3. Intense competition
IV. Analysis of the Internal Environment
Strengths
1. Large scale of operations
2. Strong branding
3. Product innovation
4. Developing markets infrastructure
Weaknesses
1. Customer concentration
2. Weak Performance of the Clairol business
Everyone recognizes that retailers are becoming more and more powerful,
demanding more price concessions from manufacturers while themselves
marketing private brands of higher and higher value to consumers.
P&G’s foundation is household products. These are large businesses that are
growing steadily and reliably generate earnings and cash. Overall company
performance has been driven by these foundation categories for generations.
oIn order to apply our strategies, P&G should stay focused on their customer’s
needs and wants and continue to deliver high value products and customer
service.
o Build capabilities to serve lower-income consumers who are not buying and
using P&G products on a regular basis today.
VII. Strategic Implementation & Control Mechanisms
-The marketing department should work extensively with data mining technology
in order to learn about their customer base
-P&G should also invest in risk management for each of the main regions.