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    Mobile University Inb Africa

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    Vaibhav Joshi
    Integrated Communication Solutions (IC) is an Indian company founded in 2002 that provides end-to-end communication services. It has 500 employees across 5 branches in India. The company will conduct market research on mobile e-learning opportunities in 3 African countries over 65 days. This will include analyzing each country, selecting pilot countries, conducting surveys, and developing marketing and sales strategies tailored for each country. The total cost of the project is $50,000, which will be paid in 3 installments over the course of the project.

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    Mobile University Inb Africa

    Uploaded by

    Vaibhav Joshi
    31 views24 pages
    Integrated Communication Solutions (IC) is an Indian company founded in 2002 that provides end-to-end communication services. It has 500 employees across 5 branches in India. The company will conduct market research on mobile e-learning opportunities in 3 African countries over 65 days. This will include analyzing each country, selecting pilot countries, conducting surveys, and developing marketing and sales strategies tailored for each country. The total cost of the project is $50,000, which will be paid in 3 installments over the course of the project.

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    Integrated Communication Solutions (IC) is an Indian company founded in 2002 that provides end-to-end communication services. It has 500 employees across 5 branches in India. The company will conduct market research on mobile e-learning opportunities in 3 African countries over 65 days. This will include analyzing each country, selecting pilot countries, conducting surveys, and developing marketing and sales strategies tailored for each country. The total cost of the project is $50,000, which will be paid in 3 installments over the course of the project.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    31 views24 pages

    Mobile University Inb Africa

    Uploaded by

    Vaibhav Joshi
    Integrated Communication Solutions (IC) is an Indian company founded in 2002 that provides end-to-end communication services. It has 500 employees across 5 branches in India. The company will conduct market research on mobile e-learning opportunities in 3 African countries over 65 days. This will include analyzing each country, selecting pilot countries, conducting surveys, and developing marketing and sales strategies tailored for each country. The total cost of the project is $50,000, which will be paid in 3 installments over the course of the project.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 24

    Integrated Communication Solutions (IC) I

    Coolest Ideas Frozen..

    EST in 2002

    Founder :Mr. Nitin Mittal

    Co-Founder :Mr. Anil Sharma

    Key People Vaibhav Joshi (Senior Analyst) Ritvika Jaiswal (Senior Strategist)

    500 Employees

    5 Branches Across India

    10 Years Experience

    End to End Service

    we at IC solutions believe that a client is not just a business opportunity, it is an entity that adds value to our lives. And we are committed towards reciprocating the same, with diligent, ethical and superior quality performance

    Our Motto

    Exclusive partnership with Airtel on mobile banking. Patent software provided by Airtel. Patent mobile support tools.

    USP

    Market analysis for M-commerce in Africa.

    Market analysis for e-learning in Indian telecom and IT sector.

    Previous projects

    m University
    One can access lessons, video clips and audio libraries from anywhere, including public places and moving buses and trains Each student can learn at his or her own pace. It is a fact that most handheld devices are more affordably priced than larger systems. Providing valuable support to professionals in on-the-job training. Portability is a very big plus, as a PDA is compact and very lightweight.

    Our Reach

    OUR APPROACH

    ANALYSE

    Strategize

    DELIVER

    Project Summary

    Analysis of African Continent. Selection of 3 Pilot Countries. Conducting Survey to consider B2B or B2C sales. Depending on the survey, ideating Marketing & Sales Strategy. Future Scope of Development in the concerned countries.

    More African have access to mobile phones than to clean drinking water.

    According to the GSMA , Africa is now the worlds second largest mobile market by connections after Asia, and the fastest growing mobile network in the world.

    Education is the most powerful weapon which you can use to change the world. Nelson Mandela

    SOURCE:http://www.ibm.com/smarterplanet/global/share/19jan2012/mobil e_africa/

    SOURCE:http://www.ibm.com/smarterplanet/global/share/19jan2 012/mobile_africa/

    SOURCE:http://www.ibm.com/smarterplanet/global/sh are/19jan2012/mobile_africa/

    SOURCE:http://www.ibm.com/smarterplanet/global/shar e/19jan2012/mobile_africa/

    Analysis of African
    Countries
    COUNTRY LITERACY RATE(%) POPULATION GDP(PPP) USD INTERNET USERS INTERNET PENETRATION (%)

    Kenya Uganda Namibia

    78.1 73.3 84

    43,013,341 35,873,253 2,100,000

    1445 1700 7778

    1050,000 420,000 148,000

    25.5 12.1 6.9

    Survey Statistics

    This report summarises information about the status of m-learning in Africa based on 625 responses to a questionnaire circulated in 2010 to people on the m-Learning Africa database.
    When asked about the educational levels addressed by their M-learning courses, respondents listed the following:

    Higher education 53% Technical education 20% Vocational 12% Informal/non-formal 5% Continuing education 7% Secondary school 3%

    Survey Analysis-This reinforces the view that, amongst practitioners who responded to the survey, the majority of users for m-learning were in the higher educational and Technical educational fields.

    Conducting Survey To Tap Market Potential.

    According to a recent national survey, access to mobile technology in the classroom has more than tripled among high school students in the past three years. Even more interesting, parents say they are more likely to purchase a mobile technology device for their child if its for classroom use. Most student already own mobile devices. According to the survey, students no longer view their schools internet filters as the primary barrier to using technology in the classroom, as they have in years past. Instead, when asked how schools could make it easier to use technology for school work, students responses indicated that they want to use their own mobile learning devices.

    Entry Strategy

    Tie up with Indian Telecom Operator Bharti Airtel as they have substantial presence in Kenya & Uganda. Using M-Commerce for payment of the courses. Introducing Special Promotional offers & Conducting Workshops for student to try m-University. The University of Nairobi has partnered with Google to improve access to Web-based communications for staff and students so that they can get free access to Google applications (ibid).

    Political Stability in the Pilot

    Countries

    In 2007,Kenya had Political instability due to Presidential Election.1300 people died and 500,000 were displaced. But in 2008,stability was regained by adding a new post in the constitution.

    Hopefully the next presidential election would be carried out in peace.


    The political movements in Uganda & Namibia is relatively stable .

    Future Scope for the Growth of m-University

    For the first time, a new study quantifies for the first time how IXPs enable Kenya and Nigeria to save millions. The primary role of an Internet Exchange Point (IXP) is to keep local Internet traffic within local infrastructure and to the reduce costs associated with traffic exchange between Internet Service Providers (ISPs). In Kenya (IXP) has dramatically reduced latency of local traffic and speeding the data, while saving local ISPs nearly US$1.5 million per year on international connectivity charges.

    Scope of Offline Learning through HTML5.


    Source:http://www.internetsociety.org/ixpimpact

    DELIVERABLES

    IC will conduct market research on African countries and recommend on which market segments to pursue 30 Days

    Conducting surveys, feedback and polls to select B2C or B2B 10 Days

    Formulating Marketing & Entry Sales Strategy

    25 Days

    TOTAL

    65 Days

    Pricing

    The total cost for the project would be $50,000.

    To build a sense of trust & reliability we can break the payment into 3 instalments:

    25% of the payment up front


    25% after the completion of 2nd module mentioned in the Deliverables
    50% after the completion of the 3rd & final module

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