Presented by Abhishek Jain Indira Institute of Career Studies, Pune
Presented by Abhishek Jain Indira Institute of Career Studies, Pune
Presented by Abhishek Jain Indira Institute of Career Studies, Pune
Signage Convey information about merchandise, manufacturer and also useful in emphasize a theme.
Colour Schemes.
Colour Schemes immediately. helps to create a mood and
spirited
Cool Colours Receding. (Blue, Green, Purple) Neutral Colours Can be warm or cool. (White, Black, Brown)
Exterior - Interior.
Exterior - Outside appearance of the store front. Used to strengthen the store image. Includes Decorative elements, lights, awnings.
Lighting.
Draws attention of customer to the merchandise. Customer attracted toward well light areas. Display light should be 2 to 5 time stroner.
Window Displays.
Help in keeping eyes of the customer to the interior of the store. Help in image creation.
Dead Spots.
Prime positions. Stock categories Seasonal merchandise, Best sellers, Basic stocks, High profit lines, Impulsive merchandise.
Merchandise Display.
Its essential and primary purpose for creating the display or visual merchandising. Helps in determining other elements of the display.
To encourage the shopper to enter the store and to make it easier to self select. To establish, promote and enhance the stores visual image and to increase profitable revenue. To create visual seduction that charms the customer results in add-on sales.