A Study of Network Marketing Adopted by Phoenix Infra
A Study of Network Marketing Adopted by Phoenix Infra
A Study of Network Marketing Adopted by Phoenix Infra
INTRODUCTION
Real estate involves the purchase, sale and development of land, residential and non-residential buildings. Real estate is a major employment driver, being the second largest employer, next only to agriculture. Nagpur Real Estate has been under priced for a very long time and this boom has corrected the property prices at Nagpur and has brought it into the level of mini metros. The investor lobby really believes in the project and they are investing heavily in all available and around MIHAN.
INTRODUCTION
Nagpur would be developed as a cargo hub which would be made economically viable. Spurred on by the Multi-modal International Hub Airport at Nagpur, Nagpur is turning hungry for commercial and residential spaces. To ensure optimum utilization of the infrastructure, it would also be upgraded as an international passenger hub. Most investors have bought land in and around Wardha Road, which connects to MIHAN.
COMPANY PROFILE
Type: private company Industry: real estate and infrastructure development. Founded: Nagpur (12th September 2005) Headquarters: Nagpur India Number of locations: 21 branches in 12 cities. Area served: India. Key people: Mr. Jitesh Nashine (Chairman), Mr. Ahmed Jiwani (director), Mr. Vijay Gautam (director) Products: 18 project in India Services: real estate industry Revenue: 8 billion. Profit: 2.1billion. Total assets: 14.2 billion. Employees: 1200 Subsidiaries: organic trader & farming, agricultural university, youth forum, tourism, print & media. Website: www.phoenixinfra.com
OTHER SERVICES
YOUTH FORUM. ORGANIC TRADER AND FARMING. PHOENIX AGRO PRODUCTS. AGRICULTURE UNIVERSITY. TOURISM. PRINT AND MEDIA.
SEGMENTATION OF PRODUCTS
Offices
IT SEZs IT parks Built to suit complexes
Homes Premium homes Luxury homes Super luxury homes Commercial complexes Retail SEZs hotel infrastructure leisure
HYPOTHESIS
That the growth rate of phoenix infra estate international Pvt.ltd. Is increasing per year. H0: there can be high demand for the luxurious property in the market. H1: there can be moderate demand for the luxurious property in the market. That the network marketing strategy is effectively adopted by phoenix infra estate international Pvt. Ltd H0: there is high rate of competitions in the real estate industry. H1: there is moderate rate of competition in the real estate industry. H0: Due to the growing basic needs of the common people, it has been observed that there is tremendous rise in increase in the real estate industry. Where customer just dont go for a property but an abode which satisfy their mind with new facilities, property in their budget. House has become the average need of the society so to accomplish this need a phenomenal growth has been observed in this sector.
RESEARCH METHODOLOGY
Research is undertaken in all professions. It is a way of examining the practice; it is a way of thinking: examining critically the various aspects of your professional work. Definition: Research is the process which uses procedures, methods and techniques that have been tested for their validity and reliability. The difference between research and non-research activity is, in the way we find answers: the process must meet certain requirements to be called research.
Conclusion
The Real estate industry is experiencing a dramatic transformation that will forever alter the way both in basic and luxury homes and properties are marketed and sold. As consumers change their taste for comfort and luxury. As the real estate industry becomes increasingly sophisticated dealers are looking outward for assistance in increasing new property sales, improving margins and deal transparency programs
BIBLIOGRAPHY
C.R.Kothari Research Methodology. Kotler, Keller, Koshy, Jha Marketing Management 13th edition. G. C. Beri Marketing Research (Tata McGraw-Hill). Ramaswamy & Namakumaris Marketing Management Planning & control & Global Perspective, Indian context 3rd Edition. Saxena, Rajan Marketing Management (Tata McGraw-Hill). Philip Kotler Marketing Management Millennium Edition (Pearson Education).