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    Ribco Industries

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    Akhil Ek
    RIBCO Industries company VISION to become a market leader in coastal belt of Karnataka. WEAKNESS: High cost : the machine required to perform the task are costly, in turn takes long time to recover the amount invested as fixed cost.

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    Ribco Industries

    Uploaded by

    Akhil Ek
    132 views13 pages
    RIBCO Industries company VISION to become a market leader in coastal belt of Karnataka. WEAKNESS: High cost : the machine required to perform the task are costly, in turn takes long time to recover the amount invested as fixed cost.

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    RIBCO Industries company VISION to become a market leader in coastal belt of Karnataka. WEAKNESS: High cost : the machine required to perform the task are costly, in turn takes long time to recover the amount invested as fixed cost.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    132 views13 pages

    Ribco Industries

    Uploaded by

    Akhil Ek
    RIBCO Industries company VISION to become a market leader in coastal belt of Karnataka. WEAKNESS: High cost : the machine required to perform the task are costly, in turn takes long time to recover the amount invested as fixed cost.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    RIBCO INDUSTRIES

    NAZIEH AHMED

    COMPANY PROFILE
    Name of the company Regd. Office Group of firms : Ribco Industries : N H 17, Nawayath Colony Bhatkal. : Ribco, Ribco steels, Ribco industries, Ribco (kundapura), Ribco giri & co. kumta, Ribco trading co. Mangalore. : Manufacturing of PVC pipe : S. A. Rehman : S. M. Rumaize : S. Narayan Shanbhag

    Nature of activity Proprietor Managing director Production manager

    VISION & MISSION OF THE COMPANY


    VISION To become a market leader in coastal belt of Karnataka. MISSION To obtain ISI certification. To produced best quality product. Be the best in business. To improve the sales. To purchase high capacity machines.

    ORGANIZATIONAL STRUCTURE

    FUNCTIONAL DEPARTMENTS

    PRODUCTION DEPARTMENT

    HUMAN RESOURCE DEPARTMENT

    FINANCE DEPARTMENT

    MARKETING DEPARTMENT

    MARKETING DEPARTMENT

    Functions of marketing department Sales Sales promotion Advertisement Market planning

    MARKETING DEPARTMENT
    Marketing strategies adopted by RIBCO Preparation of Marketing plan (short term & long term). Delivering the product in time. Customization

    contd

    Analyzing the competition and making adjustment accordingly. Attending customers complaints. Sales promotion

    SWOT ANALYSIS
    STRENGTHS: Price: The products produced by the RIBCO are priced reasonably and according to the quality. Quality: Ribco produces best quality at the lowest rate to cater the basic needs of Potential customers.

    WEAKNESS: High cost : The process is fully automated hence the machine required to perform the task are costly, in turn takes long time to recover the amount invested as fixed cost.

    Transportation: Getting the raw material is more costly. As the supplier is located far away, this in turn increases the transportation cost.

    SWOT ANALYSIS
    OPPORTUNITIES: Larger market of Karnataka can be explore:

    contd

    Ribco industry in more ever concentrating on the northern part of Karnataka hence they have the opportunity to explored other half also. Diversification in similar products: RIBCO has an opportunity to increase their product range in similar product like PVC sheets, PVC tanks etc

    THREATS: Government may ban the usage of plastics: The government may ban the usage of plastic as it is a non disposal product. Maintain or improve the level of Quality: The challenge faced by the industry is how maintain the quality with continuous improvement in the product.

    FINDINGS

    The prime aim of RIBCO Industries is to satisfy its customer by delivering quality products at a reasonable rate. The company is maintaining a good employer-employee relationship. The company considers total quality management is the best way for the growth and expansion of its business. The product of the RIBCO Industries is being priced less, which enables the company to survive in the competition. This can be perceived as the company s aim to cater the needs of all classes of the society. No much opportunity for the female employee

    SUGGESTIONS

    Plant layout Concentrate on un-explored market Implementation of MIS Company should concentrate on Advertising & Sales Promotional activities

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