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    Retrieval Questions

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    Zbjebson

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Retrieval Questions

    Uploaded by

    Zbjebson
    2 views18 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2 views18 pages

    Retrieval Questions

    Uploaded by

    Zbjebson

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    RETRIEVAL

    QUESTIONS
    Business activity, marketing and people
    THE ROLE OF BUSINESS
    ENTERPRISE AND
    ENTREPRENEURSHIP
     Define an entrepreneur
     Identify the characteristics of an entrepreneur
     Identify 3 business risks
     Identify 3 ways a business could reduce its risk
     Identify 1 reward for Archie

     Identify 1 risk for Archie


    BUSINESS PLANNING
     What is a business plan and what does it include?
     Create a mind map on why a business creates a business plan
     Who may wish to see a business plan?
     Why is a business plan especially important for a new business?
     What potential problems could a business face if they do not have a business plan?
     What are the potential risks of becoming an entrepreneur?
     State 3 characteristics of an entrepreneur.
    BUSINESS OWNERSHIP
     What is limited liability?
     What is unlimited liability?
     State 2 advantages and disadvantages of a sole trader
     State 2 advantages and disadvantages of a partnership
     State 2 characteristics of a private limited company (LTD)
     State 2 advantages and disadvantages of a public limited company (PLC)
     What is a dividend?
     State the contents of a business plan
    BUSINESS AIMS AND
    OBJECTIVES
     What are aims?
     What are objectives?
     What are the benefits of setting aims and objectives?
     Why do business objectives change as businesses evolve?
     Why might a business want to grow?
     Give one example of a financial objective.
     Give one example of a non- financial objective.
     What does unlimited liability mean?
     Give 1 example of a private limited company
    STAKEHOLDERS IN BUSINESS
     Give a definition of a stakeholder
     State 2 internal and 2 external stakeholder groups.
     For each stakeholder, state 1 objective
    -Employee
    -Local community
    -Business owner
     Explain two reasons why there might be conflict between stakeholder groups
     Why might business objectives change over time?
     Who may wish to see a business plan?
    BUSINESS GROWTH
     What is organic and external growth? Give an example for each.
     State 1 advantage and disadvantage of organic growth.
     State 1 advantage and disadvantage of external growth.
     How might a business gain new customers?
     What does diversification mean?
     Give an example of backwards vertical growth.
     Give an example of forwards vertical growth.
     Give 1 example of an internal and external stakeholder.
    THE ROLE OF MARKETING
     What are the customer needs that a business needs to meet?
     How can a business understand the needs of its customers?
     How can a business increase sales?
     What are the consequences of not meeting customer needs?
     State 1 advantage of organic growth.
     State 1 disadvantage of external growth.
     What does unlimited liability mean?
    MARKET RESEARCH
     What is primary market research? Give 3 examples.
     What is secondary market research? Give 3 examples.
     Why would a business conduct market research?

     State 1 advantage and 1 disadvantage of primary research.


     State 1 advantage and 1 disadvantage of secondary research.
     What is the difference between qualitative and quantitative data?
     For each of the group below, describe the method and state 1 advantage and 1 disadvantage.
    - Focus groups
    - Questionnaires
    - Observations
    - Census data
    - Internal data
    - Product trials
    MARKET SEGMENTATION
     What is the definition of market segmentation?
     What are the 5 ways a market can be segmented?
     What are the advantages of a business using market segmentation?
     A business sells watches, how can the business segment their market?

    https://www.youtube.com/watch?v=ZUOCx1iO8gI
     How does Gymshark segment their market demographically?
     How does Gymshark segment their market in terms of lifestyle?
     How has Gymsharks marketing campaign supported the business growth?
    THE MARKETING MIX
     What 4 factors make up the marketing mix?
     State the 5 different pricing methods most commonly used.
     What factors affect the price of products and services?
     What pricing method would you recommend for Apple introducing the latest iPhone?
     What are the 4 stages of the product life cycle?
     How would you extend the life of a product that is in the decline stage?
     What is the difference between physical and digital distribution?
     What impact does technology have on the marketing mix?
     State 2 main aims of promotion.
     Promotion is divided into two main areas, point of sale promotion and advertising. Give 2 examples of each
    stating what it is and give an example.
     How would a business change its marketing mix due to competitors?
    THE ROLE OF HUMAN
    RESOURCES
     State the main responsibility of the human resources department.
     Identify 2 reasons why a business might need to recruit new employees.
     What is the purpose of a human resource plan?
     Identify 2 jobs that could be carried out by the HR department.
     State 1 problem for a business from HR planning.
     State 1 benefit choosing to recruit externally.
     State 1 benefit choosing to recruit internally.
     What is the difference between the job description and person specification?
     Suggest 3 forms a media used to advertise jobs.
     What is a zero hour contract?
    ORGANISATIONAL
    STRUCTURES AND DIFFERENT
    WAYS OF WORKING
     State 3 benefits of organisation charts.
     What is the difference between a tall and flat structure?
     State 1 advantage of a tall and flat structure.
     What does chain of command mean?
     What does span of control mean?
     Who would be responsible if the sales of the business did not reach the target set by the
    managing director?
     Choose a business of your choice and create an organisational chart for that business.
     What does flexible working mean? Give an example.
     What is the difference between job description and person specification?
    https://youtu.be/LCAAivdxVTU
    COMMUNICATION IN
    BUSINESS
     What are the benefits of having effective communication?
     Give an example of each of the following:
    -Internal communication
    -Vertical communication
    -Horizontal communication
    -External communication
    -State 2 advantages and disadvantages of verbal communication and written communication.
    -State 1 advantage and disadvantage of using social media and websites as a form of communication.
    -How does digital communication influence business activity?
    -What does span of control mean?
    RECRUITMENT AND
    SELECTION
     What is the main responsibility of the HR department?
     Identify 2 reasons why a business might need to recruit more employees.
     What is the purpose of the HR plan?
     What 2 jobs could be carried out by the HR department?
     Give 1 problem for a business from HR planning.
     State 1 advantage to a business from choosing to recruit internally and externally.
     What is the difference between a job description and person specification.
     Why is a person specification apart of the recruitment and selection process?
     Suggest 3 forms of media used to advertise a jobs.
     Recommend whether application forms or CV’s are a better way to recruit warehouse packers.
    https://www.bbc.co.uk/bitesize/guides/zn6hyrd/test
    MOTIVATION AND RETENTION
     Define retention and motivation.
     List the financial methods of motivation, give a benefit and drawback for each method.
     List the non- financial methods of motivation, give a benefit and drawback for each method.
     State how improved employee motivation retention benefits a business.

    https://quizizz.com/admin/quiz/592aac6528918c1700fd1f33/chapter-6-motivating-workers

    https://www.bbc.co.uk/bitesize/guides/zkn892p/test
    TRAINING AND
    DEVELOPMENT
     What is the difference between training and development?
     List 5 reasons why businesses train their workers.
     State 2 advantages and disadvantages for on the job and off the job training.
     What are the advantages of induction training?
     What are the different types of staff development?
     Give 2 examples of financial and non- financial motivation methods.

    https://create.kahoot.it/share/ed8c733c-4653-43a4-8682-0db863
    428bd0
    EMPLOYMENT LAW
     What are the main employment laws you need to know? There are 7.
     What can a worker do if they feel unfairly treated?
     How many days holiday is a worker entitled to?
     How many hours in an employee permitted to work a week?
     What is a contract of employment?
     How does employment law impact a business?
     What are the drawbacks of not meeting consumer laws?

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