ANALYSIS AND EVELUATION OF CORPORTE SOCIAL RESPONSIBILITY

Ramsha Siddiqui
Master Of Business Administration

BUSINESS ETHICS

Ben & Jerry is one of the top company in terms of environment and CORPORATE SOCIAL
also one of the most ethical company present today. RESPONSIBILITY
INTRODUCTION
 The company focus: Ben & Jerry interpretation of Corporate Social Responsibility
The idea of an ice cream business was invented by two childhood • Farmers
• Farmworkers  Selling free Ice cream in a Bus to
friends name Ben Cohen and Jerry Greenfields in 1978. They first poor children
started the business on 5th May 1978 in small space in a gas station • Consumers
 Planting trees for Cities &
with just $12,000 investment. • Buyers
Childline, Charitable
• stakeholders communities supported by Ben
Today every Store around the globe celebrate Ben and Jerry’s & Jerry.
 To protect distinguished working  Use fair trade ingredients in their
anniversary by distributing free cones. This ritual was started conditions in supply chain inside recipe.
on first anniversary of the business. dairy Milk industry.  Engage in community based
 They protect human Rights Cage free Egg vs Raised Egg ( Choan,
project. By which they make sure
 Focus on Equality in Work place. 2019) no lakes and rivers are harmed
 Use Cage free eggs in their Ice from their manufacturing activity.
 Ben & Jerry’s run a charitable
cream across Europe.
foundation and donate good
amount of profit to other
charitable trusts.
SOCIAL MISSION  The company also have
PRODUCT ECONOMIC employee donation program,
MISSION MISSION Working Environment in Farming Industry Before the Milk $2000 annually.
with Dignity Agreement
40% 40%
40% Click to add text
To operate Click to add text
Click to add text
company’s 30% 29% CONCLUSION
To sell the best To be financially
activity which quality ice cream
can be helpful sustainable.  After analysing and according to company’s annual report it is
to customers, Focus on growth 20% clear that ben and jerry’s are concern about CSR activities and
for society manufactured with of the business try to run their business ethically.
locally and
internationally
natural ingredients and employees. 10%  It is stated that the manufacturing activity do produce some
mount of waste which is harmful for the environment.
 According to Papenfuss (2019), Ben & jerry’s are working on
0% how to protect waste from waste material completely.
Receive less than Do not have a day Work 7 or more  They use natural and trade free ingredient.
Min Wage off hours without a  They support rural communities.
break to eat
Organizing for economic justice and human rights, (2019)
CORPORATE GOVERNANCE

 According to Mares (2018), Ben & Jerry’s focus on worker’s

rights globally, they are the first ever business to sign a Milk EVALUATION OF GRAPH. REFERENCES
with dignity agreement which state workers rights and working
hours.  The graph indicates the working environment in farming industry  Ireland, R.D. and Hitt, M.A., 1992. Mission statements:
 Furthermore, the company also make sure that they do fair Importance, challenge, and recommendations for development. Business
before the agreement.
trade world wide (Balcazar, 2017). Horizons, 35(3), pp.34-43
 40% workers get less than minimum wages and no day off from work.
 Ben & Jerry’s also focus on suppliers activities by helping them  Mares, T., 2018. Cultivating comida: Dignity and devastation in Vermont’s dairy
Whereas, 29% workers work 7 or more ours without a break. industry. Journal of Agriculture, Food Systems, and Community Development,
to find an effective way to prevent destroying agriculture, lakes
and nearby rivers from Phosphorous and Nitrogen acid
 Ben & Jerry’s get ethically more active towards workers rights after 8(3), pp.1-4.
(Papenfuss, 2019) signing the milk with dignity agreement in Vermont.  Suarez-Balcazar, Y., Martinez, L.I., Cox, G. and Jayraj, A., 2006. African
Americans’ views on access to healthy foods: What a farmers’ market provides.
Journal of Extension, 44(2), pp.1-7.
 Papenfuss, I., 2019. Ben & Jerry’s (Doctoral dissertation).