Big Daddy Final Version

www.globsyn.edu.
in
www.globsyn.edu.in
Innovision – Group –
(BIG DADDY)
A BIG WELCOME FROM

BAAP KA BAAP
BIG DADDY
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BIG DADDY LTD./Group Name
Idea Expression: ONLINE GROCERY STORES WITH LOYALTY BONUS
Business Overview: BIG DADDY aims to revolutionize the way Indians purchase groceries by
providing a convenient and efficient online platform, offering a wide range of fresh produce,
pantry staples, household essentials, and specialty items through our user-friendly website and
mobile app and introduce the First of it’s kind “THE BIG LOYALTY BONANZA”. We will focus on
delivering high-quality products, exceptional customer service, and a seamless shopping
experience.
Core Value Proposition: BIG DADDY’S GROCERIES offers a unique and engaging proposition
to the mid-income group in the Indian online grocery market by focusing on customer loyalty
program and thus, become a trend setter in the market. With a sound marketing strategy
coupled with a seamless supply chain and utilizing IT as an enabler, BIG DADDY’S GROCERIES
is poised to disrupt the Indian Online Groceries Market by providing not only fresh and quality
products but also rewards its customers for their loyalty and trust, thus retaining them in long
run.
1 www.globsyn.edu.in
BIG DADDY LTD- THE CUSTOMER BASE
BIG DADDY LTD: PORTER’S 5 POINT FOR COMPETITIONAND SWOT FOR BIG DADDY
PORTER'S POINTS Big Grofers Amazon Flipkart Reliance
Basket Pantry Superma JioMart
rt
Threat of New LOW MODERATE LOW MODERATE MODERATE
Entrants
Bargaining Power of MODERATE MODERATE LOW LOW LOW TO

MODERATE
Suppliers
Bargaining Power of MODERATE

TO HIGH
MODERATE
TO HIGH
MODERATE MODERATE MODERATE
TO HIGH
Buyers
Threat of Substitutes MODERATE MODERATE MODERATE MODERATE MODERATE
Intensity of Rivalry HIGH HIGH HIGH HIGH HIGH
Financial Projections:
Financials:
1. Initial Investment: INR 1,30,00,000/- APPROX.
2. Working capital requirement: INR 37,92,000/- APPROX
3. Break Even Achievement Timeline: 18 months to 24 months
4. Profitability: Minimum Margin: 20%
TOTAL REVENUE GENERATED IN FIRST YEAR 4,34,45,000

TOTAL PROFIT GENERATED IN FIRST YEAR 86,90,000
TOTAL INVESTMENT IN FIRST YEAR 1,67,92,000
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Marketing Strategies
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A BIG Thank you..
FROM
www.globsyn.edu.in
REFERENCES
• ANNUAL REPORT OF THE BIG 5 PLAYERS
• INDIANRAIL.GOV.IN
• PMAY.GOV.IN
• CENSUS 2011
• ADB COUNTRY REPORT
• WORLD BANK COUNTRY REPORT
• PERSONAL CONTACTS
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GROSS EXPENDITURE
SL.NO. COST HEAD QTY RENT(ANNUAL)
FOR THE FIRST YEAR OF OPERATIONS
A. FIXED COST
1 OFFICE SPACE 1 100000
2 WEARHOUSE SPACE IN DELHI(200SQFT) 1 400000
3 IT INFRASTRUCTURE COST(CAPITAL COST) N.A
500000
4 PRODUCT PROCUREMENT 12000000
TOTAL FIXED COST(A) 13000000
B. WORKING CAPITAL COST(RECURRING COST)
SL.NO. COST HEAD QTY AMOUNT (ANNUAL)
1 SALARY FOR ADMIN 1 180000
2 SALARY FOR ACCTS 1 240000
3 SALARY FOR TELEMARKETING 3 432000
4 PROMOTIONAL COST N.A. 1440000
5 IT INFRA MAINTAINANCE COST 300000
6 SALARY FOR DELIVERY BOYS 5 600000
7 OTHER MISC. EXPENSES N.A. 600000
TOTAL RECURRING COST(B) 3792000
TOTAL INVESTMENT ( A + B) 16792000
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GROSS INCOME
TOTAL NO. OF
APPROXIMATE
SL.NO. MONTH HOUSEHOLDS IN TOTAL BILLING PROFIT MARGIN FROM SALES
EXPECTED NO. OF AVG. BILLING
AREA
HOUSEHOLDS
SUBSCRIBED
TARGET AREA : DELHI-NCR, TARGET PRODUCT: RICE, TARGET CUSTOMER: BENGALIS

1 500000 100 2000 200000 40000
2 500000 200 2500 500000 100000
3 500000 500 2500 1250000 250000
4 500000 700 2500 1750000 350000

5 500000 1000 2500 2500000 500000
6 500000 1100 2500 2750000 550000

7 500000 1100 2500 2750000 550000
1 8 500000 2000 2500 5000000 1000000
9 500000 2500 3000 7500000 1500000

10 500000 2500 2500 6250000 1250000
11 500000 1000 3000 3000000 600000
12 500000 2000 3000 6000000 1200000
TOTAL REVENUE & PROFIT FROM

39450000 7890000
DELHI-NCR (C)
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GROSS INCOME
TARGET AREA : BIDHANNAGAR(KOLKATA),NEWTOWN,DURGAPUR; TARGET PRODUCT: RICE AND OTHER GROCERIES,
TARGET CUSTOMER: ALL RESIDENTS
NO. OF EXPECTED NO. APPROXIMATE PROFIT MARGIN

SL.NO. MONTH HOUSEHOLDS IN OF TOTAL BILLING
AVG. BILLING FROM SALES
AREA HOUSEHOLDS
SUBSCRIBED
1 400000 50 2000 100000 20000
2 400000 50 2000 100000 20000
3 400000 50 2000 100000 20000
4 400000 100 2000 200000 40000

5 400000 100 2000 200000 40000
6 400000 150 2000 300000 60000
2 7 400000 150 2000 300000 60000
8 400000 200 2000 400000 80000
9 400000 200 2000 400000 80000
10 400000 300 2000 600000 120000
11 400000 300 2000 600000 120000
12 400000 350 2000 700000 140000
TOTAL REVENUE & PROFIT FROM 4000000 800000

WEST BENGAL (D)
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TOTAL REVENUE GENERATED IN FIRST YEAR 4,34,45,000
TOTAL PROFIT GENERATED IN FIRST YEAR 86,90,000
TOTAL INVESTMENT IN FIRST YEAR 1,67,92,000
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AS PER CENSUS 2011:
20 lakh Bengalis live in Delhi-NCR.
6lacs live in Mumbai
13 lacs live in Bengaluru
8lac live in Hyderabad
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www.globsyn.edu.

A BIG WELCOME FROM

Threat of New LOW MODERATE LOW MODERATE MODERATE

Bargaining Power of MODERATE MODERATE LOW LOW LOW TO

Bargaining Power of MODERATE

Threat of Substitutes MODERATE MODERATE MODERATE MODERATE MODERATE

Intensity of Rivalry HIGH HIGH HIGH HIGH HIGH

2. Working capital requirement: INR 37,92,000/- APPROX

3. Break Even Achievement Timeline: 18 months to 24 months

4. Profitability: Minimum Margin: 20%

TOTAL REVENUE GENERATED IN FIRST YEAR 4,34,45,000

TARGET AREA : DELHI-NCR, TARGET PRODUCT: RICE, TARGET CUSTOMER: BENGALIS

3 500000 500 2500 1250000 250000

4 500000 700 2500 1750000 350000

6 500000 1100 2500 2750000 550000

9 500000 2500 3000 7500000 1500000

12 500000 2000 3000 6000000 1200000

TOTAL REVENUE & PROFIT FROM

NO. OF EXPECTED NO. APPROXIMATE PROFIT MARGIN

3 400000 50 2000 100000 20000

4 400000 100 2000 200000 40000

TOTAL REVENUE & PROFIT FROM 4000000 800000

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