Types of Communication
Types of Communication
Types of Communication
Types of Communication
Types of Communication
Communication is the transfer of ideas and
information from one person to another person. It
is a bridge of meaning among people so that they
can share what they feel and know. By using this
bridge, a person can safely cross the river of
misunderstanding that sometimes separates people.
To make successful communication there are
different methods/ways.
Different types of communication can be
depicted by the following diagram :
Types Of Communication
Types of Communication(Based on Parties)
1) Internal communication
2) External Communication
Types of communication (Based on Parties)
1) Formal communication
2) Informal communication
Types of Communication (Based on formality)
Delay
Loss of information
Distortion
To make it effective :
Managers should be adequately informed.
communication.
Information should be passed on to the correct person.
Vertical communication(Upward)
Upward Communication : When information flows from the lower
level employees to the superiors then it is known as upward
communication. In an organization employees also need to convey
message to the executives or to provide feedback. This type of
communication is also known as bottom-up communication.
Promotes harmony.
Vertical Communication(Upward)
Its channels are :
Superiors keep an open door.
Social gatherings.
Direct correspondence.
Reports
Counselling
personal weakness.
Great possibility of distortion.
subordinate staff
Keeping the line of communication short.
Telephonic talk,
Periodical meetings
Memos
Horizontal Communication
Its limitations are :
Sometimes too much horizontal communication
It is largely used to serve the self interest of those people within it.
employees themselves
The grapevine information being incomplete, it may be
Its disadvantages :
Dissent is often stifled in the name of consensus
accommodation
May project a false image of the management.
Mass Communication
Mass communication : The word ‘Mass’ means ‘large group of
people’. When communication takes place among large group of
people then it can be termed as mass communication.
Market survey
Social activities
Thank You