Navigating The Digital Landscape: Philip Kotler & Aaker Illuminate The Path Forward For Marketing & Branding

Navigating the Digital Landscape: Philip
Kotler & David Aaker Illuminate the Path

Forward for Marketing & Branding.
In the rapidly evolving world of business, effective leadership

is paramount. It serves as the cornerstone for organizational
growth, innovation, and resilience. Organizations confront a
multitude of challenges, from inflation to climate change and
hyper-competition. Effective marketing and branding are
pivotal in addressing these challenges and fostering
innovation. We will examine how marketing and branding
strategies can help organizations adapt to this volatile
environment.
• The Economic Times presents a unique opportunity to gain
unparalleled insights from leading luminaries in the field - Prof. Philip
Kotler and Dr. David Aaker. They will share insights into the future of
marketing and branding in today's dynamic world. We will delve into
the emerging paradigms in marketing, such as Quantum Marketing,
and the transformative power of branding. Join us for a two-day
ETMasterclass that will reshape your understanding of marketing and
branding in the modern world.
Navigate the Fifth Paradigm of Marketing
• Prof. Philip Kotler is quoted around the world as the “father

of modern marketing.” He is the S. C. Johnson & Son
Distinguished Professor of International Marketing at the
Kellogg School of Management, Northwestern University.
Discover the Fifth Paradigm of Marketing with Prof. Kotler.
Explore the transformative potential of technologies like
artificial intelligence, augmented reality, and blockchain.
Learn how to captivate the ever-distracted consumer in this
cluttered digital age. Gain ins
2. Unveil the Future of Branding
• Dr David Aaker, hailed the “Father of Modern Branding,” serves as Vice-
Chair at Prophet. He’s a recognized authority on branding, has developed
several recognizable concepts including the Aaker brand vision model, and
has received numerous awards for his contributions to the science of
marketing. Dr Aaker will unveil the future of branding. Dive into disruptive
innovation and the creation of impactful subcategories. Explore how
branding can address societal needs and inspire real change.
• Dr Aaker will shed light on disruptive innovation, the role of branding in
creating new subcategories, and the importance of addressing societal
needs. We will learn how to communicate effectively in the digital age and
leverage signature stories. His insights will equip organizations with
strategies to thrive in the coming decades.
3. Interactive Learning
• Our masterclass is designed for interaction. Engage in Q&A sessions
with Prof. Kotler and Dr. Aaker. Submit your marketing blueprint in
advance for personalized insights. Network with fellow participants
and industry leaders.
4. Empower Your Leadership Team
• This masterclass isn't just for marketers; it's for
leaders. Empower your leadership team with the
latest strategies in marketing, branding, profitability,
and sustainability.
5. Certificate of Participation
• Receive a certificate of participation signed by Prof. Kotler and Dr. Aaker, showcasing
your commitment to staying at the forefront of marketing and branding.
Register Now…….
Joining the marketing and branding gurus will be Mr. Amit Doshi and Prof.
Arvind Sahay.
Amit Doshi is the Chief Marketing Officer at Britannia Industries Limited, a Marketing
and Sales leader with 2 decades of diverse business & capability building experience in
key innovation, brand marketing, digital, sales and customer development roles.
• Don't miss his enlightening session on May 9th on unlocking the full potential of
AI in marketing transformation as he delves into harnessing AI to drive effective
and efficient marketing strategies. Gain insights into leveraging AI for deeper
consumer understanding, personalized messaging, and predicting future trends.
Learn how AI-powered chatbots can revolutionize customer experience by
providing personalized and real-time support.
• Prof. Arvind Sahay, a distinguished figure in the marketing world, holds the
position of Professor of Marketing at IIM - Ahmedabad. With a Ph.D. from the
University of Texas Austin, a P.G.D.M. from IIM Ahmedabad, and a B.Tech. from
IIT Kanpur, his credentials are as impressive as his insights.
• On May 10th, during the masterclass, Prof. Sahay will unravel the fascinating
world of the Neuroscience of Branding. He'll delve into the fundamental brain
operating principles that underlie consumer behaviour and brand success.
Learn how our brains store memories related to brands and how to strategically
focus on the right kind of memories. Discover the essential building blocks for
effective brand building and sustenance.
Who Should Attend?
• This masterclass is ideal for C-suite executives, senior management, and
managerial groups ready to embark on a branding and advertising journey
that transforms businesses. Interested in making your whole team attend -
you can register a group as well. Don't miss this opportunity to equip your
team with the knowledge, insights, and tools they need to drive your
organization's success.
Secure Your Spot
Secure Your SpotJoin us for this exclusive ETMasterclass on May
9th and 10th. Register now to secure your spot and unlock the
future of marketing and branding. Your journey to marketing
excellence begins.
• In a world filled with challenges and uncertainties, leadership training,
marketing, and branding are powerful tools for organizations. They
pave the way for sustainable growth, innovation, and competitive
advantage. The ETMasterclass workshop promises to be a
transformative experience, guiding organizations towards success in
the Fifth Paradigm of marketing and branding.

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Navigating the Digital Landscape: Philip

Kotler & David Aaker Illuminate the Path

In the rapidly evolving world of business, effective leadership

• Prof. Philip Kotler is quoted around the world as the “father

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