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PRACTICIAL RESEARCH 1

QUANTITATIVE AND QUALITATIVE


RESEARCH
QuantitatiQuantitativeualitative Research

PRESENT BY:
LAURENCE M. MAANO
ARELLANO UNIVERSITY – JOSE ABAD SANTOS CAMPUS
Definition of Quantitative and
Qualitative Research
Quantitative research is a type of educational research in which the
researcher decides what to study; asks specific, narrow questions; collects
quantifiable data from participants; analyzes these numbers using
statistics; and conducts the inquiry in an unbiased, objective manner.

Qualitative research is a type of educational research in which the


researcher relies on the views of participants; asks broad, general
questions; collects data consisting largely words (text) from participants;
describes and analyzes these words for themes; and conducts the inquiry
in a subjective, biased manner.
QUALITATIVE QUANTITATIVE

Objective • In-depth understanding of • Quantification of data


underlying reasons and • Measurement of
motivations incidence, etc.
Data • Non-statistical • Statistical
Analysis • Contextual
• Thematic
Outcomes • Not conclusive nor • Broad based insights
generalizable • Population based
understanding
Differences between Quantitative and
Qualitative Research
Quantitative Methodologies Qualitative Methodologies
Preference for precise hypothesis Preference for hypotheses that
stated at the outset emerge as the study develops
Preference for precise definitions Preference for definitions in context or
stated at the outset as study progresses
Data reduced to numerical scores Preference for narrative description
Much attention to assessing and Preference for assuming that
improving reliability of scores reliability of inferences is adequate
obtained from instruments
Assessment of validity through a Assessment of validity through
variety of procedures with reliance on crosschecking sources of information
statistical indices (triangulation)
Differing Philosophical Assumptions of Quantitative
and Qualitative Researchers
Assumptions of Quantitative Researchers Assumptions of Qualitative Re searchers
There exists a reality ―out there,‖ The individuals involved in the
independent of us, waiting to be research situations construct reality;
known. The task of science is to thus, realities exist in the form of
discover the nature of reality and how multiple mental constructions.
it works.
Research investigations can Research investigations produce
potentially result in accurate alternative visions of what the world is
statements about the way the world like.
really is
It is possible for the researcher to It is impossible for the researcher to
remove him- or herself—to stand stand apart from the individuals he or
apart—from that which is being she is studying.
researched.
The Kinds of Research Across Fields

To look for published or unpublished


researches in different areas of interest: arts,
humanities, sports,
science, business, agriculture and fisheries,
information and
communication technology, and social inquiry.
Note: Please visit the sites below if researches in arts, humanities,
sports, science, business, agriculture and fisheries, information and
communication technology, and social inquiry are not available in the
library.
1. http://www.tandfonline.com/toc/rqrs21/current
2. http://www.tandfonline.com/action/doSearch?quickLinkJournal=&jo
urnalText=&AllField=qualitative+research+in+arts&publication=433
68657 (Sports)
3. http://www.tandfonline.com/action/doSearch?AllField=qualitative+r
esearch+in+business (Business)
4. http://www.tandfonline.com/action/doSearch?AllField=qualitative+r
esearch+in+agricultural+and+fisheries (agriculture and fisheries)
5. http://www.tandfonline.com/action/doSearch?AllField=qualitative+r
esearch+in+information+and+communication+technology (ICT)
6. http://www.tandfonline.com/action/doSearch?AllField=qualitative+r
esearch+in+social+inquiry+ (Social Inquiry)

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