Group 9 Seng Hua HNG
Group 9 Seng Hua HNG
Group 9 Seng Hua HNG
PRESENTATION
Seng Hua Hng Foodstuffs : Cracking the camel Nut for Growth, Using Data Analytics
GROUP 9
KAVYA
DEEPA
VARSHINI B
JAYANTHAN
MUTHUKRISHNA G
RAGHAVENDRAN H
IN 1994, THEY GREW FROM PEANUTS TO VARIETY OF NUTS.
IN 2014, they had market share of 36%.
private label packaging for local house brands and contract manufacturing.
COMPANY
BRAND
CHALLENGES AND OPPORTUNITIES TOWARDS
DATA ANALYTICS ADOPTION
Opportunities
Enhanced Decision-making
Strategic Insights for Growth
Challenges
RESTRUCTURING
Finance
Human Resources
Sales and Marketing
Operations
The ‘Mini Monster’
JANUARY 2018 - DATA ANALYSIS PROJECT BEGAN BY "UOB- SMU" ASIAN INSTITUTE.
TRIED & TESTED PATH
FOR SHH, THE FINANCIAL PLANNING TOWARDS ACCOMPLISHING LONG TERM GOALS WAS A
CRITICAL PROCESS.
THE BIG DETERRENCE FOR THE GLOBAL EXPANSION WAS THE ABESENCE OF SUPPORTING
INFORMATION SUCH AS OPERATING COSTS,RETURN ON INVESTMENT, PRODUCTION
QUANTITY .
AIM - TO SUPPORT SHH IN ITS DECISION MAKING PROCESS TOWARDS STRATEGIC PLANNING
AND DRIVE BRAND AWARENESS FOR NEW PRODUCTS AS WELL AS CUSTOMER LOYALTY FOR
EXIXTING ONES.
DATA ANALYTICS -SME’S
Uncovering Historical Trends
Sales Forecasting