Aristotle Model of Communication

Aristotle Model of
Communication
Aristotle Model of Communication
• Is a linear model with a focus on public speaking.

• Was developed by the Greek philosopher and
orator Aristotle, who proposed the linear model to
demonstrate the importance of the speaker and
their audience during communication.
Key Elements:
• Ethos (the speaker’s degree of credibility or
authority),
• Pathos (the ability of the speaker to form an
emotional bond with the audience),
• and Logos (the literal meaning of the word logos
is logic).
Element Description Implications Outcome Examples
Ethical Appeal:
Gains trust and A doctor discussing
Establishing Enhanced credibility
Ethos confidence in the healthcare on a
credibility and and trust.
speaker or source. medical panel.
trustworthiness.
Emotional Appeal: Evokes emotional

Emotional A charity’s ad
Eliciting emotions responses and
Pathos engagement and showing images of
and empathy from the connection with the
empathy. hungry children.
audience. message.
Logical Appeal: Provides rational

A scientific paper
Using reasoning, arguments and Convincing with
Logos presenting research
evidence, and facts to persuades through logical evidence.
findings.
support the message. reason.
The Five Components
of the Aristotle Model
of Communication
Speaker
• The individual tasked with persuading or
convincing an audience through their speech. In
theory, this is achieved through careful word
selection, appropriate body language, eye
contact, and verbal modulation.
Speech
• The message the speaker is delivering to the
audience. The speaker delivers a speech to
accomplish their objective.
Audience
• The people who passively listen to the
speech as it is delivered but who are
impacted by it in some way.
Effect
• The positive or negative consequences of
the speech that depends on the
persuasiveness of the speaker.
Occasion
• The situation or context responsible for bringing
people together and the reason why
communication occurs.
• Example, When a politician speaks to a group of
people, the occasion may be an imminent election.
Using Aristotle’s Model of
Communication can lead
to several outcomes and
benefits:
Enhanced Persuasion
• Expect to become a more persuasive
communicator by effectively appealing
to ethos, pathos, and logos.
Engagement
• The model helps engage and connect with
the audience on both emotional and
intellectual levels.
Increased Influence:
• Use of the model can increase your
influence over your audience’s beliefs,
attitudes, and decisions.
Memorability:
• Well-crafted messages based on the model
are more likely to be remembered and
impactful.
Aristotle’s Model of
Communication is
applicable in various
communication scenarios:
Public Speaking:
•Use it when delivering speeches,
presentations, or lectures to engage and
persuade the audience effectively.
Marketing and Advertising:
• Apply it to create persuasive marketing
messages and advertisements that resonate
with consumers.
Debate and Argumentation:
• Utilize it when engaging in debates or
arguments to build compelling cases and
persuade opponents or audiences.
Political Communication:
• Employ it in political campaigns and
communication strategies to gain public
support and influence voters.
Educational Settings:
• Use it to engage students and facilitate
effective learning by making educational
content more persuasive and memorable.
Relevance in Modern Communication
•Aristotle’sModel of Communication
remains highly relevant in modern
communication, including:
Advertising and Branding:
• Marketers continue to use ethos, pathos, and
logos to create compelling advertisements
and build brand loyalty.
Political Communication:
• Politicians and public figures employ the
model to sway .public opinion and gain
support
Public Speaking:
• Effective public speakers use ethos,
pathos, and logos to captivate and
persuade their audiences.
Content Marketing:
• Content creators leverage the model to craft
persuasive and engaging content for
websites, blogs, and social media.
Education:
• Educators apply the principles of the
model to engage students and make
educational content more compelling
and memorable.

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Aristotle Model of

• Is a linear model with a focus on public speaking.

Emotional Appeal: Evokes emotional

Logical Appeal: Provides rational

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