Chapter 2 B2C
Chapter 2 B2C
Chapter 2 B2C
E-COMMERCE
APPLICATION
B2C E-COMMERCE
• Storefront
• Electronic newspaper
• Internet banking
• Electronic auctions
B2C
B2C (Business-to-Customer) ecommerce is the
exchange of goods or services over the internet
between online stores/businesses and individual
customers.
Traditionally, this could refer to individuals
shopping for clothes for themselves at the mall,
diners eating in a restaurant or subscribers deciding
to get pay-per-view TV at home.
More recently, however, the term B2C refers to the
online selling of products, or e-tailing, in which
manufacturers or retailers sell their products to
consumers over the internet.
An example of a B2C transaction would be
someone buying a pair of shoes online or booking a
pet hotel for a dog..
B2C MODELS
B2C BUSINESS MODELS
There are generally five business models:
1.Direct Sellers
This is the type most people are familiar with – they are the online retail sites
where consumers buy products. They can be manufacturers such as Gap or Dell
or small businesses that create and sell products, but they can also be online
versions of department stores selling products from a wide range of brands and
manufacturers. Examples include Target.com, Macys.com, and Zappos.com.
2.Online Intermediaries
These “go-betweens” put buyers and sellers together without owning the product
or service. Examples include online travel sites such as Expedia and Trivago and
arts and crafts retailer Etsy.
B2C BUSINESS MODELS
3. Advertising-Based
This approach leverages high volumes of web traffic to sell advertising which, in turn, sells products or services to the consumer. This model uses
high-quality free content to attract site visitors, who then encounter online ads. Media outlets that have no paid subscription component, such as
the Huffington Post and Observer.com, are examples.
4. Community-Based
This model uses online communities built around shared interests to help advertisers market their products directly to site users. It could be an
online forum for photography buffs, people with diabetes, or marching band members. The best-known example is Facebook, which helps
marketers target ads to people according to very specific demographics
5. Fee-Based
These direct-to-consumer sites charge a subscription fee for access to their content. They typically include publications that offer a limited amount
of content for free but charge for most of it – such as The Wall Street Journal – or entertainment services such as Netflix or Hulu
Businesses selling directly to consumers should take into account how their target customers like to shop and buy products like theirs as they
explore various business-to-consumer options, whether those possibilities involve in-person or online transactions.
TYPES OF B2C
FOUR COMMON
B2C
Electronic Storefront
Electronic Newspaper
Internet Banking
Online Auctions
1-ELECTRONIC STOREFRONT
An electronic storefront is an e-commerce solution for merchants who want to host a website
that advertises their products or services and for which consumer transactions are generated
online. Various software applications are available to merchants, which range from electronic
shopping carts to secure payment gateways. Merchants that lack e-commerce technical skills
find that storefront vendors are especially helpful when starting out or maintaining their online
stores.
Web analytics and secure socket layer (SSL) security are crucial aspects as well
Some electronic storefronts include analytic interfaces for the purpose of growing online
businesses as well as predictive analytics to anticipate future shopping trends. If a merchant
needs it, websites can be custom designed, and technical support may be provided.
Another name for an electronic storefront is an online storefront.
2-ELECTRONIC NEWSPAPER
An online newspaper is the online version of a newspaper, either as a stand-alone publication
or as the online version of a printed periodical.
Going online created more opportunities for newspapers, such as competing with broadcast
journalism in presenting breaking news in a more timely manner. The credibility and strong
brand recognition of well established newspapers, and the close relationships they have with
advertisers, are also seen by many in the newspaper industry as strengthening their chances of
survival.
The movement away from the printing process can also help decrease costs.
Two types :
Online only newspaper
Hybrid newspaper - focused on online content, but also produce a print form
Internet banking allows a user to conduct financial transactions
via the Internet. Online banking is also known as online
banking or web banking.
Online banking offers customers almost every service
traditionally available through a local branch including
deposits, transfers, and online bill payments. Virtually every
banking institution has some form of online banking, available
both on desktop versions and through mobile apps.
3-
Online banking requires a computer or other device, an Internet
connection, and a bank or debit card. In order to access the
INTERNET
BANKING
service, clients need to register for their bank's online banking
service. In order to register, they need to create a password.
Once that's done, they can use the service to do all their
banking.
Checks can now be deposited online through a mobile app. The
customer simply enters the amount before taking a photo of the
front and back of the check to complete the deposit.
Convenience is a major advantage of online banking. Basic
banking transactions such as paying bills and transferring
funds between accounts can easily be done 24 hours a day,
seven days a week, wherever a consumer wishes.
DISADVANT Online banking doesn't help if a customer needs access to large amounts of
cash. While he may be able to take a certain amount at the ATM—most
AGES OF cards come with a limit—he will still have to visit a branch to get the rest.