Module 3
Module 3
Module 3
Culture, Society
S E N I O R H I G H S C H O O L D E PA R T M E N T
and Politics
Module 3:
Explain the
Importance of
Cultural Relativism
in Attaining Cultural
Understanding
Most Essential Learning
Competency
1. describe cultural
relativism and ethnocentrism
2. cite actions that depict
ethnocentric attitude
3. explain how cultural
relativism mitigates
ethnocentrism
Luis Jorge De Barbuda published a map in 1584
showing China as the center of the world.
Guide Questions:
1. What can you say about the picture?
2. What does the map tell you about how the Chinese
see themselves in relation to the world?
WHAT IS ETHNOCENTRISM?
William Graham
Sumner (1906) coined the
term ethnocentrism in his
work Folkways that served
as the foundation in social
analysis of every culture.
WHAT IS ETHNOCENTRISM?
According to his definition,
ethnocentrism is a technical
name to see things in which
one’s own cultural identity is
the center of everything over
which all must be scaled, rated,
and referred to.
ETHNOCENTRISM
• It is a perception that arises from the fact that cultures differ and each culture
Ethnocentrism defines reality differently
• Judging another culture solely by the values and standards of one’s own culture