Chapter 2 Designing-Product-Services-And-Prcesses
Chapter 2 Designing-Product-Services-And-Prcesses
Chapter 2 Designing-Product-Services-And-Prcesses
Designing Products,
Services and
Processes
What does Product and Service
Design Do?
Translating customers wants and need into
product and service requirements.
Reduce: Value analysis Examination of the function of parts and materials in an effort
to reduce cost and/or improve product performance.
2. Environmental concerns
3. Environmental regulations
01
End of Life-
strategies for
product
Beginning of Life-
Design and Development.
discontinuance,
disposal, or
recycling.
03 02
Advantages: Disadvantages:
Product Innovation Stagnation
Benefits to the consumers Differences in equipment
International Markets Cultural differences
MASS CUSTOMIZATION
1. DELAYED DIFFERENTIATION
is a “postponement tactic” the process of producing, but not
quite completing, a product or service, postponing
completion until customer preferences or specifications are
known
2. MODULAR DESIGN
A form of standardization in which component parts are
grouped into modules that are easily replaced or
interchanged.
RELIABILITY
FAILURE
Situation in which a product, part, or system does not
perform as intended.
ki Kan o
o r ia
Dr. N
Two dimensions of Kano Model:
1. Feasibility analysis
2. Product specifications
3. Process specifications
4. Prototype development
5. Design review
6. Market test
7. Product introduction
8. Follow-up evaluation
Feasibility analysis
Product
specifications
detailed descriptions of what is needed to meet (or
exceed) customer wants
Process specifications
Prototype development
Market test
used to determine the extent of consumer acceptance
Product introduction
new product is promoted
Follow-up evaluation
Based on user feedback, changes may be made, or
forecasts refined.
DESIGNING FOR PRODUCTION
Concurrent engineering
• Competitive advantage
• Production Capabilities
designers must know the capabilities of the production
of the company.
• Forecasting
is the process of demand forecast
• Manufacturability
Product bundle
The combination of goods and services provided to a
customer.
Service package
The physical resources needed to perform the service, the
accompanying goods, and the explicit and implicit services
included.
1. Conceptualize:
-Idea generation
-Assessment of customer wants/needs (marketing)
-Assessment of demand potential (marketing)