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    Value Disciplines Model

    Uploaded by

    Dilsha Guruge
    The Value Disciplines Model suggests that in order to be viable, a business must excel in one of three key areas: customer intimacy, product leadership, or operational excellence. The model was developed by Michael Treacy and Fred Wiersema in their book The Discipline of Market Leaders. It holds that an organization must focus on one of these value disciplines in order to become a market leader.

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    Value Disciplines Model

    Uploaded by

    Dilsha Guruge
    31 views5 pages
    The Value Disciplines Model suggests that in order to be viable, a business must excel in one of three key areas: customer intimacy, product leadership, or operational excellence. The model was developed by Michael Treacy and Fred Wiersema in their book The Discipline of Market Leaders. It holds that an organization must focus on one of these value disciplines in order to become a market leader.

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    The Value Disciplines Model suggests that in order to be viable, a business must excel in one of three key areas: customer intimacy, product leadership, or operational excellence. The model was developed by Michael Treacy and Fred Wiersema in their book The Discipline of Market Leaders. It holds that an organization must focus on one of these value disciplines in order to become a market leader.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    31 views5 pages

    Value Disciplines Model

    Uploaded by

    Dilsha Guruge
    The Value Disciplines Model suggests that in order to be viable, a business must excel in one of three key areas: customer intimacy, product leadership, or operational excellence. The model was developed by Michael Treacy and Fred Wiersema in their book The Discipline of Market Leaders. It holds that an organization must focus on one of these value disciplines in order to become a market leader.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Value Disciplines Model

    The Value Disciplines Model was developed by Michael Treacy and Fred Wiersema in their book The
    Discipline of Market Leaders and suggests that in order to be viable a business must be successful in three
    key areas: Customer Intimacy, Product Leadership, and Operational Excellence. If an organization wants to
    become a market leader, it must excel in one of these areas.

    • Product Leadership – The Product Leadership discipline is about leading the category in product
    development. Often this discipline is a challenge for companies because it requires significant
    investment in product research and development, as well as continued investment in order to stay a
    step ahead of the competition. List how you will attain product leadership.
    • Operational Excellence – This discipline centers around the principal of low price and hassle-free
    service. Basically, the company aspires to be the market leader through a combination of price and
    convenience. List how you will attain operational excellence.
    • Customer Intimacy – This discipline is about not only understanding the customer’s needs and wants,
    but rather going beyond that by providing a full range of services to help customers on demand. List
    how you will attain customer intimacy.

    1
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    Review the definitions and questions for Product Leadership, Operational

    Value Disciplines Model


    Excellence and Customer Intimacy. Based on your business vision and mission,
    outline how your organization will impact each of these elements as it delivers
    value to the market and creates competitive differentiation.

    Product Leadership Operational Excellence Customer Intimacy

    How will you create product leadership How will you create How will you create
    Product in your markets? operational excellence? customer intimacy?
    Leadership
    • Enter product leadership impact here • Enter operational excellence impact • Enter customer intimacy impact here
    • here •
    • • •
    •

    Operational Customer
    Excellence Intimacy

    • Product Leadership – Leading the category in product


    development. Often this discipline is a challenge for
    companies because it requires significant investment in
    product research and development, as well as continued
    investment in order to stay a step ahead of the
    competition. List how you will attain product leadership.
    • Operational Excellence – Low price and hassle-free
    service. Basically, the company aspires to be the market
    leader through a combination of price and convenience.
    List how you will attain operational excellence.
    • Customer Intimacy – Understanding the customer’s needs
    and wants and going beyond that by providing a full range
    of services to help customers on demand. List how you will
    attain customer intimacy.

    2
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    Value Disciplines Model
    List your company name and the names of your competitors across the top of the
    chart. Enter data to describe each dimension of the Value Disciplines Model. Identify
    opportunities for greater competitive differentiation based on your analysis.

    Enter my company Enter competitor Enter competitor Enter competitor Enter competitor

    • Describe your company’s • Describe your competitor’s • Describe your competitor’s • Describe your competitor’s • Describe your competitor’s
    approach and strategy approach and strategy approach and strategy approach and strategy approach and strategy
    Product
    Leadership

    • • • • •

    Operational
    Excellence

    • • • • •

    Customer
    Intimacy

    3
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    Actions
    Based on your Value Disciplines Model analysis, create an action plan to address your top opportunities, leverage your strengths and
    address any weaknesses. Also add actions tied to integrating your value disciplines into your business and implementation plans.

    Actions Owner Due Date

    Enter action here Enter owner Enter due date

    4
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