Factor Affecting Seed Marketing

PRINCIPLE OF SEED TECHNOLOGY
TOPIC : FACTORS AFFECTING SEED MARKETING

SUBMITTED BY-
HARKIRAT SINGH SIDHU (31)
AARUSH MONGA (32)
DALJIT SINGH (33)
KOMAL BAJAJ (34)
MANTEJ SOHI(35)
SUBMITTED TO -
DR BIKRAMJIT SINGH
LECTURER OF SEED
TECHNOLOGY DEPARTMENT OF
AGRICULTURE GURU NANAK DEV
UNIVERSITY
FACTORS AFFECTING ON SEED MAREKETING
Seed Marketing is greatly affected by the following factors:
1. Clear –cut Policy:
A clear- cut policy for developing the seed industry, defining the tasks and responsibilities of the
official, semi-official, and private economic sectors is necessary for the development of seed
marketing on sound footings.
2. Availability of well – identified and Adapted Varieties.
Needless to say, a seed programme would not have any impact unless superior varieties are
regularly funnelled into the seed programmes. Without these, the seed marketing programme
cannot expand. Current official information on new varieties that have been recommended, and
released, for crop production helps in accelerating the programme.
3. Adequate production, storage and testing facilities. These are necessary for producing and
maintaining seed quantities and qualities in accordance with established standards vital for the
development of sound marketing.
4. Official Programme:
When new varieties/ hybrids are first being introduced, particularly among small-scale farmers,
the government generally has to take the initiative and promote the supply arrangement. Another
important role of government is to provide market information. Another important role of
government is to provide market information, to set targets and to regulate and control agencies
and enterprises.
5. Demand Forecast:
Realistic assessment and targets of seed demand are very necessary .Excessive
quantities result in large carry-over stocks and subsequent losses, due to loss in
germination and vigour of seeds, if carried over for too long. On the other hand,
short supplies would deprive the seed company.
The factors which affect demand

Demand, to the seed seller, is the quantity that buyers are
willing and able to purchase at a particular price. This is
called effective demand and is not the same as the seed
requirement. It is important to distinguish between the
amount of seed farmers will actually buy and how much they
would like to buy, or indeed how much the government
would like them to buy. The total amount of certified or
labelled seed sold may be quite a small proportion of the
total requirement.
Many factors have to be considered when assessing and
forecasting demand. Some of these are:
cropping pattern and intensity
extension of irrigation areas; development of double
cropping systems and multiple cropping of intensively grown
crops; competing crops; new crops; rotations
seed use
type of seed used, i.e. non-hybrid or hybrid; variations under different farming systems,
such as irrigated or dry land, and grade of seed used, e.g. if seed is graded and
mechanically sown
climate
rainfall and temperature patterns
demand for crop products
commodity demand; export demand; agro-industrial development
market situation
commodity prices; yield levels; prices of seed and other inputs and farm costs; cost of
growing competing crops
disposable farm income
levels of farm income; what a farmer will spend on seed; availability of credit rate or
level of adoption of new technology
farming techniques; mechanization (precision drills use less seed); hybrids replacing
non-hybrid varieties; adoption of new varieties and certified seed
government policy
subsidies and other inducements such as price support and credit; privatization;
extension programmes; import or export policy and duty levels
crop cycles
frequency of good years and poor years; occurrence of natural disasters habits
and traditions
socio-economic factors
product performance
comparison with e alternative varieties
competitiveness
the choice the farmer has of using alternative varieties and suppliers; how do the
suppliers compare in terms of image, convenience of supply, customer support’?
price
how prices compare with alternative sources?
Promotion
special promotion campaigns being planned When an individual company or
organization is estimating the market share which may be gained by its own
products, product performance, competitive positioning, price and promotion
are the most important factors which need to be taken into account. This will
form the basis of sales' forecasting and production planning.
The effect of price and farm income on demand
In general, 'the higher the price the lower the quantity purchased', especially where
there are substitutes available. In the case of seed, farmers can retain the grain of non-
hybrid crops, switch from hybrids to non-hybrids or grow different crops.
In addition to price, farm income is the major limiting factor affecting what a
farmer will spend on inputs. The farmer will have to balance the cost versus the benefit
before being persuaded to spend money on inputs such as seed and fertilizers.
Unfortunately, seed is often the one item that the farmer believes it is possible to save
money on, even though less is usually spent on seed than on any other input. He will
ask the questions: "What are the chances of getting a return on my investment?"-"Will
the rains cornet:"-"What will the market be like for the produce? " It must be
recognized that there are conflicting demands on farm income and the supplier of
inputs is competing for that income.
Marketing and promotional campaigns are designed to persuade farmers that seed
represents good value. Farmers often do not attribute value to seed since, in the case of
grain, they think they are producing the very product which they are being sold. Thus it
would seem to many farmers that they could just as easily replant their own grain.
Thank
you

Factor Affecting Seed Marketing

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PRINCIPLE OF SEED TECHNOLOGY

TOPIC : FACTORS AFFECTING SEED MARKETING

The factors which affect demand

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