Different Types of Interview-Pr 1

LET'S GROW
IDEAS!
I N T E RV I E W
PRESENTED BY GROUP 1
LET'S GROW
IDEAS!
W H AT I S A N
I N T E RV I E W ?
I N T E RV I E W
An interview is a
qualitative research method that
relies on asking questions in order
to collect data. Interviews involve
two or more people, one of whom
is the interviewer asking the
questions.
LET'S GROW
IDEAS!
W H AT A R E T H E
DIFFERENT TYPES
O F I N T E RV I E W ?
W H AT A R E T H E D I F F E R E N T
T Y P E S O F I N T E RV I E W
STRUCTURED SEMI-STRUCTURED
INTERVIEWS INTERVIEWS
UNSTRUCTURED FOCUS GROUP

INTERVIEWS INTERVIEWS
There are several types of
interviews, often
differentiated by their level
of structure.
•Structured interviews have
predetermined questions asked in a
predetermined order.
•Unstructured interviews are more

free-flowing.
There are several types of
interviews, often
differentiated by their level
of structure.
•Semi-structured interviews fall in
between.
•Focus group interviews are interviews

you conduct with a group of participants
to collect a variety of information.
TABLE OF
CONTENTS
1. What is a structured interview
?
2. What is a semi-structured
interview?
3.
What is an unstructured i
nterview?
ICE
BREAKE 4. What is a focus group?
R
LET'S GROW
IDEAS!
W H AT I S A
STRUCTURED
I N T E RV I E W ?
S T R U C T U R E D I N T E RV I E W
Structured interviews have predetermined
questions in a set order. They are often closed-
ended, featuring dichotomous (yes/no) or
multiple-choice questions. While open-ended
structured interviews exist, they are much less
common. The types of questions asked make
structured interviews a predominantly
quantitative tool.
Asking set questions in a set order can help you

see patterns among responses, and it allows you
to easily compare responses between
participants while keeping other factors
constant. This can mitigate research biases and
lead to higher reliability and validity.
However, structured interviews can be overly

formal, as well as limited in scope and
flexibility.
What is a semi-
structured
interview?
Semi-structured interview
Semi-structured interviews are a blend of

structured and unstructured interviews. While
the interviewer has a general plan for what they
want to ask, the questions do not have to follow
a particular phrasing or order.
Semi-structured interviews are often open-

ended, allowing for flexibility, but follow a
predetermined thematic framework, giving a
sense of order. For this reason, they are often
considered “the best of both worlds.”
However, if the questions differ substantially

between participants, it can be challenging to
look for patterns, lessening the generalizability
and validity of your results.
LET'S GROW
IDEAS!
W H AT I S A N
UNSTRUCTURED
I N T E RV I E W ?
UNSTRUCTURED
INTERVIEW
An unstructured interview is the
most flexible type of interview. The
questions and the order in which they
are asked are not set. Instead, the
interview can proceed more
spontaneously, based on the
participant’s previous answers.
UNSTRUCTURED
INTERVIEW
Unstructured interviews are by
definition open-ended. This flexibility
can help you gather detailed
information on your topic, while still
allowing you to observe patterns
between participants.
UNSTRUCTURED
INTERVIEW
However, so much flexibility means
that they can be very challenging to
conduct properly. You must be very
careful not to ask leading questions,
as biased responses can lead to lower
reliability or even invalidate your
research.
What is a focus
group?
FOCUS GROUP
A focus group brings together a group of
participants to answer questions on a topic of
interest in a moderated setting. Focus groups
are qualitative in nature and often study the
group’s dynamic and body language in addition
to their answers. Responses can guide future
research on consumer products and services,
human behavior, or controversial topics.
FOCUS GROUP
Focus groups can provide more nuanced and
unfiltered feedback than individual interviews
and are easier to organize than experiments or
large surveys.
FOCUS GROUP
However, their small size leads to low
external validity and the temptation as a
researcher to “cherry-pick” responses that fit
your hypotheses.

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LET'S GROW

UNSTRUCTURED FOCUS GROUP

•Unstructured interviews are more

•Focus group interviews are interviews

Asking set questions in a set order can help you

However, structured interviews can be overly

Semi-structured interviews are a blend of

Semi-structured interviews are often open-

However, if the questions differ substantially

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