Development of Business Plan
Development of Business Plan
Development of Business Plan
BUSINESS PLAN
WHAT IS A BUSINESS PLAN FOR?
Entrepreneurs who plan to enter any business
endeavor must have a business plan on hand to guide
them throughout the process. Business plan serves
many masters. First, it serves the entrepreneur who
set a navigational course. Second, it serves investors
and cautious financers. And third, it serves the
managers and staff of the organization so they will
know the strategies and programs in the enterprise.
BUSINESS PLAN
FORMAT
I. Introduction
A. The Business Concept and the Business Model
B. The Business Goals; Vision, Mission, Objectives, and Performance
Targets
C. The Business Offering and Justification
IV. The Target Customers and the Main Value Proposition to the
Customer.
V. The Market, Market Justification based on the Industry Dynamics and the
Macro Environmental Factors Affecting the Opportunities and Threats in the
Market, the Size, Potential and Realistic Share of the Market.
VIII. The Financial Forecasts and Expected Returns, Risks, and Contingencies