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CONSUMERscorecard slide 1
BEHAVIOUR
AND SALES MANAGEMENT

CONSUMER SATISFACTION
SURVEY AND IT’S REPORT
 BASIC SURVEY DETAILS
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PRODUCT CHOSEN- MEDIUM OF SURVEY-
FOGG FRESH AQUA ONLINE

FACTORS SAMPLE SIZE OF

CONSIDERED WHILE THE SURVEY-
CONDUCTING THE 20
UALITY OF THESURVEY-
PRODUCT,
OVERALL SATISFACTION,
AFFORDABILITY, NEW
RECOMMENDATIONS
2
 Question 1: On a scale of 0 to 100, how much are you
Balanced scorecard
satisfied with slide
our product 3 FRESH AQUA" ?
"FOGG
• Elaboration of the responses received: From
RESPONSE-WISE Percentage: the received responses by the respondents, it is
visible that most of them (60%) consider the
25 to 50, 10% product “fogg fresh aqua” in the range of
greater than 75 out of 100 and 30% of the
50 to
respondents consider the product to be in the
75, 30% range of 50 to 75 out of 100.
More
than 75
(75 to • Conclusion: This indicates that most of the
100)
60% respondents of the survey (90%) consider the
product to be very good but their still remains a
scope of improvement for the manufacturers to
improvise on the product.
3
Question 2: According to you, is "FOGG FRESH AQUA" a
new concept with respect
Balanced scorecard slide 3to perfumes existing in the market?

• Elaboration of the responses received: 70% of RESPONSEs received:

the respondents of the survey think that the
product “FOGG FRESH AQUA” is a considerably Maybe,
new product with respect to the products existing 30%

in the market and 30% of the respondents are not

sure about their response whereas 0% of the
respondents think that it is not a new product.
Yes 70%
• Conclusion: The concept of the product is not of
much concern at this point of time but other
factors need to be worked upon more.

4
Question 3: What according to you is the period for which
the smell of our product "FOGG
Balanced scorecard slide 3 FRESH AQUA" lasts?
• Elaboration of the responses received: According
RESPONSEs received: to the received responses, more than 75% of the
More than two respondents think that the smell of the product lasts
hours: 75%
for 2 hours or more, 20% of the respondents think
80%
70% that the smell of the product lasts between 1 to 2
60% hours and just 5% of the respondents think that the
50%
40% smell lasts than an hour.
One to two hours:
30%
20%
20%
10%
• Conclusion: In conclusion, it can be said that the
Less than one hour:
0% 5% time for which the smell of the product lasts is very
More than two
hours: One to two hours:
much viable and at this point of time, it should not
Less than one
hour:
be of much concern for the manufacturers since
most of the customers are currently satisfied with it.
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Question 4: Do you think that our product "FOGG FRESH
AQUA" affordable?
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• Elaboration of the responses received: 90% of
Percentage based on the responses:
the respondents think that the product “FOGG
No, 5% FRESH AQUA” is affordable while just 5% of
Maybe, 5%
the respondents think that it is not affordable
while 5% of the respondents are not sure about
their response.

• Conclusion: According to the responses

received, It can be concluded that the product
Yes 90%
“FOGG FRESH AQUA” falls in the affordable
range.

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Question 5: Do you think that we should launch the version of our
product "FOGG FRESH AQUA" which has all natural ingredients in
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it? scorecard slide 3
• Elaboration of the responses received: 90%
of the respondents think that the product Percentage based on the responses:
“FOGG FRESH AQUA” should be launched
with all natural ingredients, 10% of the Maybe, 10%

respondents are not sure about their response

whereas 0% of the respondents think this
product shouldn’t be launched with all natural
ingredients in it.

• Conclusion: On the basis of the received

Yes 90%
responses, the company should spend some
money on R&D to create similar product with
all natural ingredients in it.
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Question 6: What are the problems with our product that you have faced
and want to make sure that the same problem isn't faced second time?
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(If not any, please type "None") 3
• Elaboration of the responses received: 80%
RESPONSE-WISE Percentage: of the respondents of the survey do not have
any kind of problem with the said product
Unaf-
Smell
doesn't
fordabil- Lesser quantity, 5%
ity, 5%
whereas, 10% think that the smell of the
last long,
10% product doesn’t last long and unaffordability,
insufficient quantity account for 5% of the
problems as responded by the customers.

None • Conclusion: In conclusion, it can be said that it

80%
is undeniable that the product has some
problems but at the same time, however small,
None
Unaffordability
Smell doesn't last long
Lesser quantity the problems that exist should be
acknowledged and should be thoroughly
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worked upon by the company.
Question 7: In your opinion, should we go all vegan with our product
"FOGG FRESH AQUA" and others to make sure that animal cruelty
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is not prevalent? slide 3
• Elaboration of the responses received: On RESPONSE BASED PERCENTAGE:
the basis of responses received, 90% of the
customers are sure that going all vegan with
the said product is a important step to stop Maybe, 0.1

animal cruelty and help the environment. Yes

No
Maybe
• Conclusion: Owing the huge response from
the customers, the company and it’s Yes 0.9

stakeholders should start working on all

vegan products so that long term
sustainability goals of company are
achieved.
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Question 8: Do you think that we should start customizable bottles of
our products in our flagship stores wherein the quantity and smell of
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the perfume is customized?
slide 3
• Elaboration of the responses received: From
RESPONSES RECEIVED: the receive responses, it is quite evident that the
Yes 80%
customers want the customizable and flexibility
80% features with respect to the said product (since
70% 80% of the respondents have responded “yes”,
60% and rest of the respondents have responded “No”
50% and “Maybe”, both of them being 10%).
40%

30% • Conclusion: Owing to the number of customers

20% No 10%
Maybe 10% who want customizability and flexibility with
10% respect to the said product, it is the obligation of
0%
Yes No Maybe
company to work upon the features and make
them available as soon as possible on their
flagship stores. 10
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THANK YOU