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E-commerce industry Overview

GLOBAL INDIA

16,215 billion CAGR of 22.7% 188 Billion CAGR of 25.1%


by 2027 from 2021 to 2027 by 2025 from 2015-25

B2B has 63.1 % 21.8% of sales in 1.2 million daily e- 220 million online
market share online by 2024 commerce transactions shoppers by 2025

• The Indian E-commerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second largest
E-commerce market in the world by 2034.
• Much of the growth in the industry has been triggered by increasing internet and smartphone penetration.

https://www.meticulousresearch.com/product/e-commerce-market-4644
https://www.shopify.in/enterprise/global-ecommerce-statistics https://www.ibef.org/industry/ecommerce-presentation
https://www.grandviewresearch.com/industry-analysis/e-commerce-market https://www.grantthornton.in/globalassets/1.-member-firms/india/assets/pdfs/sector-flash-ecommerce-market-in-india.pdf
Where it’s headed
E-Commerce Segments to watch in 2021

Online Grocery Social Commerce E- Pharmacy


The entry of Reliance and Tata will spur Increased VC investments and focus of Consolidation in the sector & tailwinds
competition giants such as Facebook from Covid-19

Direct to consumer Super Apps


More brand investing in direct channels due WhatsApp’s introduction of
to Covid amid high consumer interest payments & shopping features will
supercharge the industry

https://economictimes.indiatimes.com/tech/technology/indias-e-commerce-sector-sees-big-growth-in-2021/articleshow/80055318.cms
MSMEs in the E-commerce industry

• Around 27% of the Indian MSMEs who are online today, use e-commerce

• SMEs using e-commerce recorded 60-80% reduction in marketing & distribution costs

https://assets.kpmg/content/dam/kpmg/pdf/2015/10/Snapdeal-Report_-Impact-of-e-Commerce-on-Indian-SMEs.pdf 3
Impact of E-commerce

Business scales from 300 to 1000 Decade old business grows 8x after Turning casual businesses into
orders per day joining e-commerce serious business ventures

After joining e-commerce platform, I initially I was concerned about joining e-commerce as I I have seen the number of orders grow from 5 or
listed 500 products which gave me about 400 was unsure of the payment terms and delivery 6 a day to 70 orders in a few hours after joining
orders a day but now I have listed about 1000 schedule. But after joining, I noticed that not an e-commerce platform. Within 2 years my
products online which gives me around 800 to only have our sales grown 8x, all our payment business has grown multifold and caters to a
900 orders per day & delivery schedules are also ahead of time national consumer base

https://assets.kpmg/content/dam/kpmg/pdf/2015/10/Snapdeal-Report_-Impact-of-e-Commerce-on-Indian-SMEs.pdf
About Flipkart

100 million registered 21 state of the art 10 Million daily page


100 thousand sellers(1)
users(1) warehouses(1) visits(1)

• Flipkart is India's leading e-commerce marketplace with over 80 million products


across 80+categories(1)

• In the year 2016,Flipkart became the first Indian App to cross 50 Million users(1)

• Flipkart introduced the Flipkart Boost Program to help budding brands through a
meaningful and insight-led partnership(2)

5
(2) https://www.indiaretailing.com/2021/09/07/big-grid/flipkart-launches-d2c-initiative-flipkart-boost-to-assist-growth-of-made-in-india-brands/
(1) https://www.flipkart.com/about-us?otracker=undefined_footer_navlinks
Amazon – Snapshot

6.4 million 1.5 million 522,000 new sellers 1.9 SMB’s 60%
total sellers active sellers joined Amazon this selling on Amazon of sales comes from
year SMB’s

Amazon India- Overview

10 lakh SMB’s 7 lakh sellers from 14.2k 50% of 7 lakh sellers 1.5 lakh new sellers 60
pin codes from tier-2 and tier 3 joined Amazon in 2020 fulfilment centres
cities

• Amazon is the world's largest online marketplace, AI assistant provider, live-streaming platform and cloud


computing platform

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