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E Commerce

This document provides an overview of e-commerce presented by Group 1. It defines e-commerce as any business transaction conducted online and lists the main topics as electronics commerce, internet marketing, and those involved in e-commerce like buyers, sellers, and producers. It describes the advantages of e-commerce like a wide selection of goods and faster purchasing. It also outlines the major types of e-commerce transactions and lists the top e-commerce platforms in the Philippines and globally. Internet marketing is compared to traditional marketing and both the advantages and disadvantages are presented. Finally, it discusses the key roles in e-commerce ecosystems and eight essential factors for successful e-commerce.

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Verano Michelle M.
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74 views22 pages

E Commerce

This document provides an overview of e-commerce presented by Group 1. It defines e-commerce as any business transaction conducted online and lists the main topics as electronics commerce, internet marketing, and those involved in e-commerce like buyers, sellers, and producers. It describes the advantages of e-commerce like a wide selection of goods and faster purchasing. It also outlines the major types of e-commerce transactions and lists the top e-commerce platforms in the Philippines and globally. Internet marketing is compared to traditional marketing and both the advantages and disadvantages are presented. Finally, it discusses the key roles in e-commerce ecosystems and eight essential factors for successful e-commerce.

Uploaded by

Verano Michelle M.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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GROUP 1

PRESENTATION
REPORTERS
• JESSA REYES FRANCO
• JAMIE LOUSE LAYUG
• KARINA KARYLL MARTIN
• MICHELLE VERANO
• MARIELLA YNA ESTUITA
• ZACARIAS JET MOTIN
TOPICS
• ELECTRONICS COMMERCE (E-COMMERCE)

• INTERNET MARKETING

• INVOLVED IN E-COMMERCE-BUYERS-SELLERS-
PRODUCERS
ELECTRONIC COMMERCE
 

••What is E-commerce? -Refers to any form of business transaction


conducted online, the trading of goods and services on the internet.
•Why e-commerce? What are the advantages?

• -Choose From Wide Range of Goods -allows customers to choose a


product or service they want, from any supplier, anywhere in the world.
• -Faster buying process.
• -Affordable advertising and marketing.
• -Convenient purchase process
• -Cost reduction
•Top e-commerce (Philippines) •Top global E-commerce
•Lazada •Amazon
•Shopee •Ebay
•Facebook marketplace •Alibaba
TYPES OF E-COMMERCE
•1. Business to Business (B2B) -B2B sales consist of selling products or services to another
business.

•2. Business to Customer (B2C) - B2C ecommerce companies sell directly to the product
end-user. It is the retail part of e-commerce on the internet

•3. Consumer-to-consumer (C2C) is a type of e-commerce in which consumers trade


products, services and information with each other online.
•.
TYPES OF E-COMMERCE
•4. Consumer-to-business (C2B) is a type of e-commerce in which
consumers make their products and services available online for companies
to bid on and purchase.
•5.Business-to-administration (B2A) refers to transactions conducted online
between companies and public administration or government bodies.
•6.Consumer-to-administration (C2A) refers to transactions conducted
online between consumers and public administration or government bodies
INTERNET MARKETING
• Internet marketing involves the use of online resources to promote a
company and its products or services to generate leads, drive traffic and
increase sales.
• INTERNET MARKETING VS TRADITIONAL
MARKETING
• Advantages and Disadvantages of Internet
Marketing
Advantages of Internet Marketing

• 1. It does not require too much capital to get started. You can easily start
building one with less than a thousand bucks.
• 2. IM provides you flexibility. Since most of the transactions are done
online, you get to work at your own pace and at your own chosen time.
• 3. Your business is open 24 hours a day every day. This means you will
still make money online while you are sleeping at the comfort of your
own bed.
• 4. Your customers are not limited to just only in your
neighborhood or a neighboring town, it is worldwide and they
can shop anytime they please.

• 5. Experimenting and testing products or services costs less

• 6. You will have the ability to make affiliate programs and


recruit affiliates.
•
Disadvantages of Internet Marketing

1. Internet marketing requires a great deal of effort and hard work.


2. The net is ever changing. What is in demand and hot now may not be the
same few months from now so you need to be constantly on the lookout for
anything new for your business to survive.
3. A wide array of product competition is out there in the World Wide Web.
Remember that you are not the only person who offers the service or sell the
product. There are many online business owners who sell the same products
you do.
• 4. Getting the right people to visit your site is as hard as finding a
prospect.

• 5. People tend to be cautious because of the too many scams in the


internet

• 6. Most online marketing sites do not have customer service/inquiry


response programs. This is why most people feel deprived of knowing
further information regarding certain products or services because what
they need is an actual person whom they can talk to or inquire about.
INVOLVED IN E-COMMERCE-BUYERS-
SELLERS-PRODUCERS
• E-COMMERCE – purchase and sale of goods and services online and is
actually just one part of an ebusiness.
• E-BUYERS- Consumers who prefer to make their shopping via Internet 
• E-SELLER-  companies selling finished goods or products to consumers
online directly through their websites. 
• E-PRODUCERS- Software application used for producing, uploading or
creating product out of it
INVOLVED IN E-COMMERCE-BUYERS-
SELLERS-PRODUCERS
•Ecommerce involves the purchase and sale of goods and services online and is actually
just one part of an ebusiness. An ebusiness involves the entire process of running a
company online. Put simply, it's all of the activity that takes place with an online business.
Many people define e-commerce as selling or purchasing a physical product online. But the
meaning of e-commerce also encompasses the sale and purchase of non-physical goods,
such as services and digital products. Essentially, it's when a business sells online. Some e-
commerce retailers sell exclusively online. Ecommerce can take on a variety of forms
involving different transactional relationships between businesses and consumers, as well as
different objects being exchanged as part of these transactions. (ON NEXT SLIDES)
•1. Retail: The sale of a product by a business directly to a customer without any
intermediary.

•2. Wholesale: The sale of products in bulk, often to a retailer that then sells them directly
to consumers.

•3. Dropshipping: The sale of a product, which is manufactured and shipped to the


consumer by a third party.

•4. Crowdfunding: The collection of money from consumers in advance of a product being


available in order to raise the startup capital necessary to bring it to market.
•5. Subscription: The automatic recurring purchase of a product or service on a
regular basis until the subscriber chooses to cancel.

•6. Physical products: Any tangible good that requires inventory to be replenished


and orders to be physically shipped to customers as sales are made.

• 7. Digital products: Downloadable digital goods, templates, and courses, or


media that must be purchased for consumption or licensed for use.

• 8. Services: A skill or set of skills provided in exchange for compensation. The


service provider’s time can be purchased for a fee.
8 ESSENTIAL SUCCESFUL E-
COMMERCE
• User-Friendly.
• A mobile-friendly website.
• High-Definition Images and Video.
• User-submitted Reviews.
• Advance Payment Options.
• Capabilities for Search Engine Optimization (SEO)
• Promotional Offers and Discounts.
• Security Features.
THANKYOU FOR
LISTENING!

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