Methods of Promoting Sales
Methods of Promoting Sales
Methods of Promoting Sales
ADVERTISING
SALES PROMOTION
PUBLIC RELATIONS
PERSONAL SELLING
1. ADVERTISING
Any paid form of communication about goods and services by a business.
It can be made through various forms of media to inform, persuade, or remind
customers about a product.
Main types of advertising media:
Newspapers
Television
Radio
Billboards
Magazines
Telephones
Internet
2. Sales promotions
These special offers are a cost to the business and must be completed
over a short period of time.
Coupons
Premiums/Gifts attached
Loyalty schemes/points
Rebates
Bundling
Loss leaders
DIFFERENCE BETWEEN ADVERTISING AND SALES
PROMOTION
The press are invited to cover activities run by the business, and these
events are then included in newspapers, radio and television articles.
SOME TOOLS USED IN PUBLIC RELATIONS:
Sponsorship of activities at the community or national level, e.g.
sports, cultural events