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S#8 Strategic Management Unit-1 by Prof. Vivek V. Wankhede

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Department of MBA

Strategic Management

Topic: Stakeholders Management

Presented By:
Prof. Vivek Vinayakrao Wankhede
Assistant Professor in Dept. Of MBA
MBA(Marketing + HR), MA (Psychology-p), BE(Bio-Medical), B.Ed
Department of MBA
In our Previous Class#1
• Strategy Evolution at Bharti Airtel
• Evolution of Strategic Management / Business Policy
• Perspective Schools
•Descriptive Schools
• Integrative schools
• Ansoff / Toffler
• 4 Fundamental Questions (Rumelt)
• Ultimate Focus
 Internal Environment
 External Environment
B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA
In our Previous Class#2
• Concept of Strategy
• Complex(a lot many things)
• Simplified (achieving objectives)
• What my real student will do?
• Limitations of Strategy
• SBU / SBA
• Corporate Level/ Business Level/ Functional Level
• Societal Level / Operational Level

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA
In our Previous Class#3
• Strategic Management Definition
• Decision Making
• 2 Major Dimensions of Decision Making
• Control
• Performance
• 4 Field Grid of type of decision
• Importance of Decision making
• Effective Ways of Strategic Decision Making

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA
In our Previous Class#4
• Strategic Management Definition
• 5 Phases of Strategic Management
• Examples of SM
• Key elements of SM
• Levels of SM

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA
In our Previous Class#7
• Strategic Management Definition
• Sustainability; Corporate Sustainability
• Profit Maximization Vs Sustainability
• TRIPLE Bottom line; People, Planet, Profit
• TRIPLE Bottom line; Equity, Environment, Economics
• 3 types of capital; Social, Natural, Economic

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA
Strategic Management Definition
the dynamic process of
• formulation
• implementation
• evaluation and
• control of strategies
to realize organization’s strategic intent

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA
Definition of Stakeholders
A stakeholder is a person or group with an
interest in an enterprise.
“A party that has an interest in a company and can either
affect or be affected by the business”
The primary stakeholders in a typical corporation are
its investors, employees, customers, and suppliers,
communities, governments, and 
trade associations.
B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA
Internal Stakeholders
Whose interest in a company comes through a direct
relationship, such as employment, ownership, or
investment.

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA
External Stakeholders
Who do not directly work with a company but are
affected somehow by the actions and outcomes of
the business. Suppliers, creditors, and public groups
are all considered external stakeholders.

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA

STAKEHOLDERS vs. Shareholders


A shareholder has a financial interest, but a
shareholder can also sell their stock in the
company; they do not necessarily have a long-
term need for the company and can usually get
out at any time.

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA
Stakeholders Analysis Map
Power of Stakeholders over Strategic Decisions
Unknown Little / No Power Moderate Significant
Degree of Power Power
Effect of Unknown
Strategy on Little or No
the Effect
Stakeholder Moderate Effect
Significant Effect

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA

Stakeholders Engagement
The process of fostering effective relationships
with the stakeholders’
Channel
Method
Frequency
Level of Engagement

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Department of MBA

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
Reference: Department of MBA
Azhar Kazmi, 5th Edition

https://www.investopedia.com/terms/s/stakeholder.asp#toc-issues-concerning-stakeholders

THANK YOU
Presented By:
Prof. Vivek Vinayakrao Wankhede
Assistant Professor in Dept. Of MBA
MBA(Marketing + HR), MA (Psychology-p), BE(Bio-Medical), B.Ed

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