Reliance Petroleum Retail
Reliance Petroleum Retail
Reliance Petroleum Retail
Rajesh S. Bhujbal
TYPES OF RETAIL OUTLETS: 1. 2. 3. Truck stops Fill & Fly City Retail outlets
Purpose
Refining margins are very low i.e. Companies earn very less if they exist only in refining sector and do not retail petro products. They can earn more by way of Retail Marketing of petrol products, as margins are very high in this segment.
Main Products
Motor Spirit (MS) High Speed Diesel (HSD) Liquefied Petroleum Gas (LPG)
Additional Facilities
TransConnect A-1 Dhaba Infocom
Brand value of the product is still not established in India, a person buying petrol or diesel is still not much concerned about whether he is buying it from Reliance or BPCL or Indian Oil. Reliance needs to create brand value in minds of customer. This is changing and will evolve in times to come Club HP Accha Lagta Hai Pure for sure Still there is lot of opportunity to new players as well as existing companies to build a strong petroleum retail brand.
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Co-Branding
Co-branding petrol with a complementary product in that market. For e.g. Reliance collaborates with Bajaj a reputed bike manufacturer and makes promotional campaigns wherein target audience gets the message "When you use Reliance petrol with Bajaj bikes, you get better mileage and longer Engine Life. Similar pattern can be followed in target market segment of "Passenger cars" with Maruti, Hyundai etc for building solid Brand image. Initiatives should be taken for collaborating with different market leaders in different Regions e.g. Tata Motors is a major player in North whereas Ashok Leyland has majority control in South India.
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Thank You
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