Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 16 views

    Marketing Strategy For Digital Health Initiative: November 2022

    Uploaded by

    G Prathibha Bharadwaj

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Marketing Strategy For Digital Health Initiative: November 2022

    Uploaded by

    G Prathibha Bharadwaj
    16 views10 pages

    Original Title

    ABC

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    16 views10 pages

    Marketing Strategy For Digital Health Initiative: November 2022

    Uploaded by

    G Prathibha Bharadwaj

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 10

    Marketing Strategy for Digital Health Initiative

    November 2022
    Executive
    Summary
    ​Marketing strategy for AyurVaid Hospitals

    ​Focusing on the Digital Domain to boost revenue & market

    Copyright © 2022 by Boston Consulting Group. All rights reserved.


    share

    ​Leveraging the existing brand and prevalence of Apollo

    ​Integration and promotion of AyurVaid facilities across Apollo


    channels
    [Nandan]:
    Digital Health Initiatives, the way to go? based on research, add bullet
    points on what the digital
    health initiative is, given we
    Synergy between Apollo and AyurVaid — have invested in Ayurvaid

    India’s e-pharmacy to grow at 45% rate in future — grabbing the share of the pie

    A strong presence of Apollo Hospitals’ offerings in the digital domain

    Copyright: Apollo Hospitals, India 2022 [Only for Academic Purposes, WIP course, IIM Ahmedabad]
    Favourable environment for ingenious push through Digital India & Make in India

    External push by the government for greater AYUSH adoption

    Leveraging

    [ABC]
    [HEADING – where are we going to launch]

    [Prathibha]:
    Ayurvaid has hospitals in 9
    cities – mention –
    • [Conclusion from
    1. Where we are going to
    launch expansion strategy]
    • ABC
    2. Why we are choosing
    • ABC
    those cities
    3. Post launch, what is the
    plan for expansion

    [What does this number represent/signify generally]


    [Explain how you arrived at the number]
    [What does this number mean in the context of the
    case]

    [Data source for values]


    [Heading – Promotion Strategy (1/2)]
    [Nandan]:
    Fill in content

    Digital

    Copyright: Apollo Hospitals, India 2022 [Only for Academic Purposes, WIP course, IIM Ahmedabad]
    TV Ads Print Media
    marketing

    Traditional Preferred medium Builds brand


    medium to reach to promote digital credibility and has
    the masses across initiatives longer lifespan
    regions and
    demography
    TV Ads
    [Prathibha]:
    1. On which channels
    2. At what time
    [Conclusion no 1 – any actionable, any insight, or summary] 3. What kind of ads

    ABC

    ABC

    Copyright: Apollo Hospitals, India 2022 [Only for Academic Purposes, WIP course, IIM Ahmedabad]
    Add as many conclusion/bullet points/summary points as required
    Digital media
    [Gagandeep]:
    1. On which channels
    2. Videos/posts/reels
    [Conclusion no 1 – any actionable, any insight, or summary] 3. What kind of promo

    ABC

    ABC

    Copyright: Apollo Hospitals, India 2022 [Only for Academic Purposes, WIP course, IIM Ahmedabad]
    Add as many conclusion/bullet points/summary points as required
    Print media
    [Nandan]:
    1. On which newspapers
    2. Editorial, ad, informative?
    [Conclusion no 1 – any actionable, any insight, or summary] 3. What kind of promo

    ABC

    ABC

    Copyright: Apollo Hospitals, India 2022 [Only for Academic Purposes, WIP course, IIM Ahmedabad]
    Add as many conclusion/bullet points/summary points as required
    Timeline for implementation
    Timeline: From formation to contract to multiple court appeals
    [Prathibha]:
    Fill content

    [ABC]
    [ABC] [ABC] [ABC] [ABC] [ABC]

    Court
    [ABC] 2 Court
    [ABC] 3

    Copyright: Apollo Hospitals, India 2022 [Only for Academic Purposes, WIP course, IIM Ahmedabad]
    Court
    1
    17th Arbt.
    Nov

    60 days since
    31st 6th PST-OWBM
    Oct 4th Nov contract
    Nov [ABC]
    [Gagandeep]:
    [Heading]
    Fill content

    • ABC
    • ABC
    ABC
    ABC

    [Conclusion – next
    steps/ vision]

    [KEY MESSAGE]

    You might also like