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    A Study On The Impact of Green Marketing On Customer Buying Behaviour

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    sushil messi
    This document summarizes a study on the impact of green marketing on customer buying behavior. The study aims to understand how green marketing tools, environmental awareness, green pricing, green products, and green promotions influence customer purchases. It plans to survey 200 individuals in Bengaluru aged 24-40 to analyze the relationship between green marketing and buying behavior using statistical analysis methods. The study seeks to provide insights into how customer acceptance of green marketing affects their purchasing decisions.

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    A Study On The Impact of Green Marketing On Customer Buying Behaviour

    Uploaded by

    sushil messi
    13 views7 pages
    This document summarizes a study on the impact of green marketing on customer buying behavior. The study aims to understand how green marketing tools, environmental awareness, green pricing, green products, and green promotions influence customer purchases. It plans to survey 200 individuals in Bengaluru aged 24-40 to analyze the relationship between green marketing and buying behavior using statistical analysis methods. The study seeks to provide insights into how customer acceptance of green marketing affects their purchasing decisions.

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    Susheel Empirical

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    This document summarizes a study on the impact of green marketing on customer buying behavior. The study aims to understand how green marketing tools, environmental awareness, green pricing, green products, and green promotions influence customer purchases. It plans to survey 200 individuals in Bengaluru aged 24-40 to analyze the relationship between green marketing and buying behavior using statistical analysis methods. The study seeks to provide insights into how customer acceptance of green marketing affects their purchasing decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    13 views7 pages

    A Study On The Impact of Green Marketing On Customer Buying Behaviour

    Uploaded by

    sushil messi
    This document summarizes a study on the impact of green marketing on customer buying behavior. The study aims to understand how green marketing tools, environmental awareness, green pricing, green products, and green promotions influence customer purchases. It plans to survey 200 individuals in Bengaluru aged 24-40 to analyze the relationship between green marketing and buying behavior using statistical analysis methods. The study seeks to provide insights into how customer acceptance of green marketing affects their purchasing decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    A STUDY ON THE IMPACT OF GREEN

    MARKETING ON CUSTOMER BUYING


    BEHAVIOUR
    Under the guidance of: Submitted By:
    Prof. DEBOLINA GUPTA SUSHEEL KUMAR S S
    Dept. of HR & General 201286
    Management
    INTRODUCTION
    • As globalisation of business progressed at a breakneck pace throughout the world, it also brought
    with it a slew of issues.
    • The main issue it brought with it was an environmental concern that affected all living species in
    the cosmos.
    • Customers are concerned about looming environmental issues, which might pose serious health
    risks in the near future. They select eco-friendly items to prevent this occurrence.
    • As a result, businesses have developed marketing techniques that cater to the attitudes of their
    customers. Green marketing refers to these innovative marketing tactics.
    • The environmental friendliness of a product is measured here from the time it is manufactured,
    through its features, price, advertising, packaging, and distribution.
    PROBLEM STATEMENT
    The study's goal is to give information into customer acceptance in regard to green marketing and
    customer buying behaviour. The study will evaluate the type of influence green marketing tools,
    environmental awareness, green pricing, green products, and green promotions have on customer
    buying behaviour and will also deduce to what extent they influence or empower customers into
    making a purchase in this fast-paced economy.
    OBJECTIVE OF THE STUDY
    Research objectives are as follows:

     To identify the relationship between green marketing tools and customer buying behaviour.

     To determine the government policies that help in formulating the green marketing schemes.
    HYPOTHESIS

     There is a strong connect between green marketing tools and customer buying behaviour.

     There is a strong connect between environmental awareness and customer buying behaviour.

     There is a strong connect between green pricing and customer buying behaviour.

     There is a strong connect between green product characteristics and customer buying
    behaviour.

     There is a strong connect between green promotion and customer buying behaviour.
    RESEARCH METHODOLOGY
    • TYPE OF RESEARCH: Exploratory

    • SAMPLING PLAN: 200 individuals aged between 24-40 years

    • PLAN OF ANALYSIS: Factor Analysis, Descriptive Analysis, and Multiple Regression Analysis

    • LIMITATIONS OF THE STUDY: The study is limited to Millennial and Zillennial individuals
    residing in Bengaluru.
    THANK YOU

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