A Study On The Impact of Green Marketing On Customer Buying Behaviour
A Study On The Impact of Green Marketing On Customer Buying Behaviour
A Study On The Impact of Green Marketing On Customer Buying Behaviour
To identify the relationship between green marketing tools and customer buying behaviour.
To determine the government policies that help in formulating the green marketing schemes.
HYPOTHESIS
There is a strong connect between green marketing tools and customer buying behaviour.
There is a strong connect between environmental awareness and customer buying behaviour.
There is a strong connect between green pricing and customer buying behaviour.
There is a strong connect between green product characteristics and customer buying
behaviour.
There is a strong connect between green promotion and customer buying behaviour.
RESEARCH METHODOLOGY
• TYPE OF RESEARCH: Exploratory
• PLAN OF ANALYSIS: Factor Analysis, Descriptive Analysis, and Multiple Regression Analysis
• LIMITATIONS OF THE STUDY: The study is limited to Millennial and Zillennial individuals
residing in Bengaluru.
THANK YOU