An Introduction To Advertising
An Introduction To Advertising
An Introduction To Advertising
Advertising
Conviction Value
Retention Value
Recall Value
Motivational Value
Empathy Value
Benefits of Advertising
Role of Advertising
Communication with the consumers
Persuasion
Impact on Price
Impact on Competition
Value addition
Functions of Advertising-I
Ø Social Function
Ø Psychological Function
Ø Economic Function
Functions of Advertising
(Social)
E.g.
Ø Thirst
Ø Safety
Ø Beauty
Ø Security
Functions of Advertising-II*
Perception
Persuasion
Reinforcement
Reminder
Industrial advertisement
Trade advertisement
Non-profit advertisement
Service advertisement
Surrogate advertisement
Type of impact required by ad
Promotional demand ad
Industrial ad
Ad Spiral
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The marketer
The sender of the message
Communication Process
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