PROJECT

REPORT ON
“COMPETITIVE
ADVANTAGES OF
MONGINIS”

A PROJECT SUBMITTED TO

UNIVERSITY OF MUMBAI FOR PARTIAL COMPLETION OF THE

DEGREE OF BACHELOR OF MANAGEMENT STUDIES (BMS)
BY

FURKAN AHMED

T.Y.B.M.S:-1

UNDER THE GUIDANCE OF

MR. DHANASHREE BHUTE

PATUCK-GALA COLLEGE OF COMMERCE & MANAGEMENT

SANTACRUZ (E), MUMBAI– 400 055
2021-2022
 CERTIFICATE

This is to certify that FURKAN AHMED ATIQUE

AHMED SHAFIYA has worked and duly completed his
Project Work for the degree of BACHELOR OF
MANAGEMENT STUDIES (BMS).
And his project is entitled, “COMPETITIVE
ADVANTAGES OF MONGINIS” under my supervision

I further certify that the entire work has been done by the
learner under my guidance and that no part of it has been
submitted previously for any Degree or Diploma of any
University.

It is his own work and facts reported by his personal findings and
investigations.

MR. DHANASHREE
BHUTE

Name and signature of project

guide

Seal of the College

 DECLARATION
I the undersigned Miss / Mr. FURKAN AHMED here by, declare that the work
embodied in this project work titled “COMPETITIVE ADVANTAGES OF
MONGINIS”, forms my own contribution to the research work carried out under the
guidance of MR. DHANASHREE BHUTE is aresult of my own research work and
has not been previously submitted to any other University for any other Degree/
Diploma to this or any other University.

Wherever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography.

I, here by further declare that all information of this document has been obtained and presented
in accordance with academic rules and ethical conduct.

FURKAN
AHMED

ROLL NO: - 1

Certified by:-
-------------------------
Name and signature
of the guiding teacher
 ACKNOWLEGDEMENT

To list who all have helped me is difficult because they are so numerous,
and the depth isso enormous.

I would like to acknowledge the following as being idealistic channels

and fresh dimensions in the completion of this project.

I take this opportunity to thank the UNIVERSITY OF MUMBAI for

giving me chance to do thisproject.

I would like to thank my Principal, DR. MEETA PATHADE for

providing the necessaryfacilities required for the completion of this
project.

I take this opportunity to thank our Coordinator, MRS. BYSHI

PANIKAR for her moral Support and guidance

I would also like to express my sincere gratitude towards my Project

Guide, MR. FURKAN AHMED
.Lastly, I would like to thank each and every person who direct or
indirectly helped me inthe completion of the project especially my
PARENTS AND PEERS who supported me throughout my project.
 TABLE OF CONTENT

CHAPTER PAGE NO
CONTENTS

I 1.1 Introduction 6

1.2 Objectives 7

1.3 Research methodology 7

1.4 Core vision and values 8

II 2 Marketing Strategies 9

2.1 SOCIAL AND INTERNT MARKETING 10

2.2 Marketing mix of monginis 16

2.3 Product and Price 19

2.4 Place and Promotion 28

2.5 People and Physical evidence 34

2.6 Development Of Cosmetic Indus 39

2.7 Lakme & Loreal Safety & use 45

2.8 The Major Product & Services Offered 53

By Lakme & Loreal & Its
Competitors
2.9 Product Mix Of Loreal & Lakme 56

2.10 Customer Behaviour 63

II Case Study 76
I
I Conclusion 77
V

V Bibliography 78

5
Chapter I
 1.1 INTRODUCTION
Monginis is an Indian multinational pastry and bakery chain based
in Mumbai with outlets in different cities in India and Egypt. In
2019, Monginis was ranked 648th among India's most trusted
brands according to the Brand Trust Report 2019, a study
conducted by Trust Research Advisory, a brand analytics
company

.
Early in the 20th century, two Italian brothers ran a catering service in
Mumbai's Fort precinct, which was popular with the city's European
residents. In 1958, Monginis catering was taken over by the
Khorakiwala family, and became Monginis Foods Private Limited. In
1971, the company adopted the franchise model of business, with a
stated emphasis on localized production for local tastes. It also models
itself on the "food boutique" concept, focusing on quality, presentation
and service. It has thereby expanded its brand and reach across the
country with a total worth of about 950 million rupees by 2012
.

7
Monginis is a number 1 brand in India and has a very extensive network of more
than 500 exclusive cake shops across 12 major cities in India, additional to coverage
of over 15,000 retailers selling Monginis branded products. It became a truly
international brand in the year
1991, when it entered Egypt, Today it is one of the leading bakery brands in Egypt
and has a presence in Cairo and Alexandria With over 35 exclusive shops in addition
to a number of retailers selling Monginis branded products on non-exclusive basis.
A specialist in making Cakes begins right from selecting right quality ingredients in
precise quantities. Blending them together 10 the best of knowledge and baking to
the level of perfection the soft and moist sponge _so made is then sumptuously
layered and coated with cream flavoured with dark Chocolate or milk chocolate or
with various fruit flavours .These flavours are used either alone or in various
combinations to give the best possible mouth feel to the cake. The lovely birthday
cakes can even be delivered anywhere in 12 prominent cities in India where
Monginis has presence.

World is increasingly buying “online” and toddy one can order virtually anything
from within the comforts of his or her home or office. Monginis has successfully
married a concept of buying the cakes online with its core strengths of making
yummy cakes and delivering them promptly to the places wherever required. One
can order cakes of one choice by logging on its website www.monginis.net
 1.2 OBJECTIVES

Monginis prides itself on bringing forth the best of baked goods and cakes in
local communities. Join hands with us and step into the world of business with
the backing of an experienced and streamlined network of 1000+ strong stores
all over India!

Monginis says creating exceptional cakes is our way of life, and our customers
and partners are the focus of everything that we do. Our unwavering
commitment to both our customers, franchise partners & distributors is the key
to our success in the future. We are dedicated to creating a dynamic
environment, conducting ourselves with the highest integrity for every
component in our value chain: our customers, suppliers, team members, and
franchise partners. By acting in the best interest of everyone along our value
chain, we are able to ensure our company's sweet success

Objectives to study

 To identify elements which customers notice when he enter in monginis at

different location
 To identify touch points those alters experience of a customers
 To list down touch points that changes across the even if the demographic
are the same
 To recognize points that motivates a sales person in store to work hard
 To compare various aspects which leads to underperformance of a sales
person
 To find out solutions in order to bring about uniformity

9
 1.3 Research and methodology

Research problems
 To find out points which a customer consciously or unconsciously notice in different
shops of monginis
Research approach
 Qualitative as well as quantitative approach has been used for this research. But the
stress was basically qualitative approach
Research design
 This study falls under applied research category and as it contain both qualitative and
quantitative approach it a descriptive research
.
 1.4 Core vision

Every organization operates with a vision in their mind so that the activities of
each and every person involved with the organization leads to same direction.
The core vision of Monginis is as follows:

1.To help people celebrate their happiness and make those moments memorable
in their lives.

2.All Monginis products and services shall be offered with the same love, care
and affection as if; they were meant for the most beloved person (or a family
member).Creating value-for-money products without compromising on quality
in terms of taste or appearance.

3.Good intentions in dealing with one another amongst the stakeholders

(shareholders, suppliers, employees, franchisees, dealers and consumers) breed
(or yield) good products and services.

4.Our vision is to become a national cake company with one thousand monginis
cake shops through forty manufacturing franchisee units spread over the metro
cities of India

5. VISION STATEMENT

To become the market leader in the cake industry and to increase the number of
outlets all over the world.

6. MISSION STATEMENT

To supply the best quality product at the right time with value for money
and continue maintaining leadership in the market

11
 Values

Monginis follows a simple “doughnut principle” whereby the customer remains

that valued creamy Centre around whose satisfaction all revolves.

1.We shall make products, keeping in mind the feelings of the end consumer in
mind, be it son, daughter, father, mother and make the products with the same
love and affection as it were made for a family member. We strongly believe
that good intentions breed good products.

2.Value for money: We shall offer consistently value for money products.

3.Fairness: We shall be fair in all dealings with the stake holders (shareholders,
suppliers, employees, franchisees, dealers, consumers).

4.Monginis shall constantly strive to build strong relationships based on

understanding each other and mutual cooperation;

5.We shall value and respect the contribution of all Monginites from workers to
senior level managers, suppliers, service provider, franchisees and dealers

12
CHAPTER II
 2. Marketing Strategies

Ushering in the summer, Monginis Foods Ltd. is planning to roll out a slew of
marketing and promotional initiatives to promote its existing as well as new
products. As a part of marketing strategy, Monginis is planning to enhance its
brand visibility at their outlets by setting up special Monginis lollipops but this
attempt proved to be a failure. In addition the company is also planning to focus
on school promotions to promote its existing range of bar cakes and slice cakes
in the Indian market place. Monginis is targeting 600 schools to reach out to
children. The promotion campaign will involve 3 steps. One, schools will be
enrolled and approached. Second, schools will be given an opportunity to visit
Monginis bakery for an entire day. Third, Monginis will host drawing contests
and quiz contests.
Monginis has launched Monginis Brownies priced at Rs.5 at all Monginis cake
shops. They have also come up with Monginis Khari in a mid-sized pad (priced
Rs.20. They are also planning to introduce new exotic varieties in fresh cream
cakes targeted at Sec A&B priced between Rs. 100 and Rs.300 soon.
In order to position Monginis as a strong cake brand which offers benefits of
being soft and fresh, the company had come up with a television commercial
in the year 2006-07. On a regular basis, it advertises
through the print media. According to Mr. JagdeepKapoor, MD, Samita
Marketing Consultants Pvt. Ltd.;
the brand marketing strategy consultants for Monginis, the objective is to build
Monginis brand with a clear target of 1000 franchise cake shops

14
Recently monginis started digital marketing and are getting good response.
Monginis have become very active in the cyber world by online advertising through
reputed portals like yahoo, rediff, sify etc. and even by using social networking sites
like Facebook, Orkut. On mobile they have stated an SMS push on relevant
occasion and even started forwarding SMS birthday wishes to their loyal set of
customer on their birthdays
 2.1 Social media marketing

Social media platforms like Facebook, Twitter, Pin interest, Google+ etc... To
increase traffic to its website. Social media is the promotional platform for co.
A mobile application is the best way to catch more peoples and promote the
website through mobile app and
increase selling ideas with the application. it helps to reach more peoples as well
as easily to customize for peoples.

The social media marketing is more useful for the monginis marketing strategies
because of Facebook. Facebook is the biggest social media marketing way to
promote your brand, to catch more no. of peoples, to get more engagements,
feedbacks and much more. Social media marketing with the Facebook is more
helpful for the brand includes the Facebook’s reachability, feedbacks and
engagements. Also useful to reach the peoples by their interests and behaviors,
the Facebook helps to get the people’s birthdays to reach them and promote the
brand. It is biggest social marketing way to get engage with the large no. of
peoples. Facebook is the most engaging platform for the brand and it witness
about 81859 fans over the platform.

16
 Internet marketing

An interactive website which allows online booking of the products from all
across the world to be delivered in parts of India, where we have presence. The
website contains all the information and statistics about the cakes and other
products. It also includes the offers and interactive coupon codes for the offer
coupons as well as discount coupons.

Internet marketing includes e mail marketing is for the better way to feedback
and conversations through the consumers and dealers as well , it helps website
selling and orders , deals , offers , discounts etc. E mail marketing is better
useful for the re-targeting customers and stay connected to the website, email
marketing is re targeted on the occasions of festivals, birthdays, parties,
anniversaries, big ceremony’s etc.

Built a high performing team delivering on Product, SEO and Web Analytics.

On Page Optimization, Off-Page Optimization by maximizing the visibility of

client sites in the digital space, through the management through Keyword
research, Competitor Analysis, Meta Tag Creation, Developing the Website.

17
 Marketing mix of monginis

Marketing Strategy of Monginis analyses the brand with the marketing mix
framework which covers the 4Ps (Product, Price, Place and Promotion). There
are several marketing strategies like product innovation, pricing approach,
promotion planning etc. These business strategies, based on Monginis marketing
mix, help the brand succeed.

Monginis marketing strategy helps the brand/company to position itself

competitively in the market and achieve its business goals & objectives.

Let us start the Monginis Marketing Strategy & Mix to understand its product,
pricing, advertising & distribution strategies:

18
 Monginis Product Strategy:

Monginis is a leading bakery and cake retail chain in India. The main products
offered by Monginis in its marketing mix are fresh cakes which are baked for all
occasions based on the demand. The cakes are made to order and can be
customized by the customers according to their preferences and tastes into
specialized designer cakes. The company has recently launched 3D and live
cakes which combine the tried and popular tastes with new cutting-edge
technology.

Monginis also offers around 130 products including baked cakes, pastries and
packaged bakery items like muffins, cookies, chocolates and rolls. Its menu has
a varied line of products under the categories of cakes, pastries, packaged
goodies, confectioneries and savories. Monginis has also launched pure
vegetarian cakes which are made without the use of eggs as many households in
India prefer vegetarian food. Monginis also has a fun bakery theme activity park
called Mongiland in Thane, Maharashtra where kids can learn to bake and have
a fun filled time. It is a space dedicated to cakes and children where they can
have birthday parties and fun-filled educative experiences. Other products of
Monginis include party snacks in both vegetarian and non-vegetarian category
and breads

19
 Monginis Price/Pricing Strategy:

Monginis follows a competitive pricing strategy to beat the local unorganized

competitor bakeries. The prices of basic cakes are in the low range and they go
up with increased specializations and charge high premiums for Live and 3D
cakes.

The price of 500gm Monginis cakes usually vary from Rs.300 to 350 for basic
flavor’s like Pine apple, Black Forest, Hazelnut etc. Live and 3D cakes weigh
around 4kgs and above and are priced between Rs.3300 to Rs.4400 while
wedding cakes are priced around Rs.6300-Rs.7000. Designer cakes and
customized cakes having pictures on them vary from Rs.700 to Rs.1850
depending on the design and weight of the cake. Pastries are priced between
Rs.30-Rs.80, while mini pastries are just for Rs.17. Other packaged products
like muffins, sliced cakes and rolls vary from Rs.5 to Rs.80 based on their
quantity and composition

21
 Monginis Place & Distribution Strategy:

Monginis has a franchise based model in retail with stores in most tier-I and
major tier-II cities. Its products are also available online on Monginis’s website.
It has over 700 outlets all over India with an average footfall of 1,40,000
customers daily. Major locations include Ahmedabad, Akola, Aurangabad,
Belgavi, Bhubaneswar, Delhi, Goa, Hyderabad, Kolhapur, Mumbai, Nashik,
Navi Mumbai, Odisha, Palanpur, Palghar, Patna, Pune, Raigad, Raipur,
Rajasthan, Rajkot, Ratnagiri, Solapur, Surat, Thane, Vadodara and Virar. Apart
from this, the long shelf life packaged products like cookies, muffins, chocolates
and sliced cakes are available in over 10,00,000 outlets nation-wide which
shows a strong marketing mix place strategy. It also has a prominent presence in
malls, supermarkets and at railway stations. Monginis follows franchise based
model for production as well with around 15 manufacturing franchisees located
mostly in Maharashtra, Gujarat, Patna, Goa, Chhattisgarh, Odisha and
Telangana

22
 Monginis Promotion Strategy:

The promotional and advertising strategy in the Monginis marketing strategy is

as follows:
Monginis is a well-established brand in Indian Sweets and Bakeries industry and
has a huge visibility owing
to the widely spread presence in every locality and it promotes using various
promotional channels. It has traditional advertisements on TV with its ads
featuring various cognitive aspects like pure vegetarian cakes with superior taste
as well as the affective aspect of family’s togetherness as a result of Monginis
cake. The company uses “Zara chakh k dekho” (just taste it) as the tagline of its
TV ad campaign. On digital platform, the company maintains a website where
all of its products are listed extensively and people can place their orders in a
convenient manner. The Mongiland fun destination also serves as a promotional
gimmick for kids who wish to have Monginis cakes after visiting the place.
Apart from these, word-of-mouth and retail promotion work as the most
important promotional tools for the company.

Since this is a service marketing brand, here are the other three Ps to make it the
7Ps marketing mix of Monginis.

23
 People :

Monginis has more than 5000 employees across the country and a core team of
professionals having 10-30 years of industry experience. They employ domain
experts and people who want to learn be updated with the latest technologies in
the field. Monginis focuses on team work with the leaders mentoring large teams
under them, who in turn mentor teams under them.

People at Monginis work very hard to make sure that the brand is a success.
Since the company follows a franchise model and has direct customer
interaction with them, it needs to ensure that they are taking their brand image
forward and giving the end customer a Monginis experience. They attract the
Retail Franchisee with benefits like the brand credibility of Monginis, low entry
risk and a consistent and assured return on investments. Other contributors in
the chain include manufacturing franchisee, distributors and super stockiest and
the company ensures that all of them have the same drive and same passion for
food as the Monginis brand

24
 Physical Evidence:

Monginis is an ISO-22000-2005 and HACCP certified company. It was awarded

the I Mint Most Admired Retail Food Chain in 2010. The award was given for
Shoppers & Consumer Insights. Monginis brand was awarded as India’s No.1
Cake Brand in 2014 and Most Trusted Brand in Cakes category in 2015.

It got a plethora of awards in 2016 for its excellence including the Franchise
Award for Franchisor of the Year in Bakery & Café segment, the Majestic Five
Continents Awards for Quality & Excellence, Food & Grocery Brand of the year
in the bakery category, Indian Power Brand in cakes category, Indian Restaurant
Awards and Best National Bakery & Confectionery Chain of the Year. Apart
from all the accolades, Monginis also is deeply involved in various CSR
activities. It is the member of National Skill Development Council of India and
promotes baking science and culinary training as a part of curriculum in various
college using their state of the art facilities. The company is also helping to
make the planet greener by using solar panels, ovens with electric burners to
avoid carbon emission, ETP and ATP plants for waste management and plating
trees. They also use green air conditioners where the body heat is used in the
boilers to reduce thermal waste.

25
 BACKGROUND OF THE COMPANY/ COMPANY HISTORY

New Millennium Bakers is a franchisee company of Monginis Foods Pvt. Ltd.

Monginis has expanded and established itself and has spread its unit worldwide.
In the year 2000 Monginis foods set up a factory in Goa in Verna Industrial
Estate which is owned by Mr. Datta Naik since they learned that people of Goa
like foods like savories, cakes, bread etc. It’s an ongoing trend that Goa people
are keeping up to, where they have always liked sweet dishes and other such
food items therefore Monginis thought that Goa would be a perfect location to
set up its factory where they would gain huge amount of profits.

26
It has been 11 years from now that the company introduced itself in
Goa. The main strength of this company is that it has been
HACCPcertified. They follow different policies like Glass policy, Jewellery
and Cosmetics policy, Health policy, Food and Safety policy, Visitors
policy and Quality policy to keep up to their standards. The main
priority of the company is to see that safety is maintained in all areas
right from procurement of raw materials to delivery of finished products
to customers. After setting up the factory, Monginis gave rights to
anyone who was interested in opening Monginis outlets and sell their
goods with the necessary requirements. This is also a major strength to
the company because no other food processing units in Goa has as
much number of outlets as Monginis Has.

The Company has a total number 11 department. There are more than
150 employees working in this factory. The bankers of this company are
µThe Goan Urban Corporation Bank ltd ± Margao, HDFC bank ± Margao,
SBI ± Verna. They also use services like corporate gifting and online
gifting through the internet where people all around India can send or
gift Monginis products to their loved ones in Goa. Monginis competes
with every local outlet that manufactures products like Monginis which
are located near Monginis outlet. It does not have any major
competitors since no other brands in Goa are established well in Goa as
Monginis is

27
 MARKETING DEPARTMENT

There are 8 zones and 36 outlets of monginis (cake shop and cake lets).the
company owns monginis at pan Jim and Margo. Cake shop is legal outlets,
which are finalized by the Mumbai monogynies and the marketing department.
They sell only monginis products. Example monginis cake shop at vasco near
SMRC hospital. Cake lets are outlets which sell monginis products with other
products. They don’t sell products which would outrage monginis products
example monigis cake let at KTC bus stand pan Jim.
SENIOR SALES AND MARKETING

Mr Ashish is the sales and marketing manager .he is responsible of making all
the strategies for the company. He does the budgeting for every year for
marketing department. The points that he has to consider while budgeting are
promotional expenses, product introduction expenses. He is also responsible
for setting the targets for sales and also setting the targets for the sales and
also doses the pricing of the products.
NEW PRODUCT INTRODUCTION

When R&D comes up with a new product it is been presented to the marketing
manager wills to the introduce the new product he does the sampling among
the employees .if the feedback from the employees is positive these samples
are sent to some of the outlets and it is tried by the consumers. If the feedback
is positive he works on the pricing of the product. He looks out for the cost of
production; add the other expenses like workers salaries and other expenses.
After this step he comes to a final cost of production prices and he decided the
MRP depending upon the type of production and the taste of the product.
After the pricing of the product is done it is sent to the outlets. Company
provides a goods sampling period of 10 days, where the company send samples
to the outlets on daily bases. During this period if the outlet returns the
product they are not charged any price all their money is refunded.
 DEPARTMENTS UNDER SALES AND MARKETING
DEPARTMENT
SALES SUPERVISION DEPARTMENT

Employees from this department visit the outlets .the geographic coverage
is divided into two parts south goa and north goa. Every supervisor keeps
visiting the outlets every three days.

The supervisors go the every outlet and monitor the maintenance. They see
if orders are taken properly and served properly on the counter. They
monitor on the hygiene of the outlet. If the outlets follow the rules of
hygiene they take suggestions from the customers .supervisors also monitor
infrastructure of the outlets and see if the air conditioners are working
properly, see if the tables are properly cleaned and dustbins are clean. They
also take customer grievances if the customers have any issues about the
product. If the complaint is very critical the supervisor personally meets the
customers and talks to them. The complaints of customers are taken down
by the outlet owner on a complaint book that is reviewed by the supervisor
and he attends to the respective customer

CUSTOMER RELATIONSHIP OFFICER

Whenever a special order is been placed, the CRO officer takes down the
details about the customer like his birth date, his spouse, and children’s
birth date, their wedding date etc .After the order is supplied the officer
personally calls up the customer and takes the feedback from them.
Especially greeting cards are sent to customer on their birthday or their
children’s birthdays.
 ORDER PROCESSING SYSTEM (OPS)

In this department all the order are taken from the outlets. Order should
be given latest by 9pm .orders are taken in two ways: tax and email

There is a proper format using which outlets have to order. After taking
all the orders the OPS department generates production summary. This
summary is sent to the production department which contains
information of how much to be produced. The OPS department also
generates invoice that is preparing the bills for the outlets for order. If in
case outlets return the order the OPS In charge accounts of how much
money is to be debited back to them.

20% penalty is charged to the outlets on retaining of the orders. The OPS
also generates dispatch summary in which the slip contain the
information about which outlet has ordered how many products and
which product. This report is sent to the dispatch department and further
it is processed. If the dispatch department does not send the amount
which is ordered, the outlet acknowledges the OPS department .if the
product is not sent as per the requirement the cash is refunded to the
outlet.

List of records and reports marketing department

1) Marketing budget (yearly)

2) Product report (weekly and monthly)
3) Percentage of sales return (weekly and monthly)
4) Percentage of goods return note (weekly and monthly)
5) Complain register
6) Sales report
7) Sales record
 SWOT Analysis of Monginis

SWOT analysis of Monginis Cake Shop analyses the brand by its strengths,
weaknesses, opportunities & threats. In Monginis Cake Shop SWOT Analysis, the
strengths and weaknesses are the internal factors whereas opportunities and threats
are the external factors.

SWOT Analysis is a proven management framework which enables a brand like

Monginis Cake Shop to benchmark its business & performance as compared to the
competitors. Monginis Cake Shop is one of the leading brands in the food & beverages
sector

The Monginis Cake Shop SWOT (Strengths, Weaknesses, Opportunities, Threats), top
Monginis Cake Shop competitors and includes its target market, segmentation,
positioning & Unique Selling Proposition (USP)
 SWOT Analysis of Monginis Cake Shop

Monginis Cake Shop Strengths

1. Monginis is a very popular brand among children and parents alike

2. Monginis has 600 retail franchises in approx. 40 cities in India

3. Reasonable pricing and good quality products

4. Services like home delivery, online booking and delivery of products

5. Monginis was founded around 50 years ago and has a strong legacy

6. Advertisements in newspapers has made it a popular brand

7. Customized cakes for birthdays, weddings or special occasions is a big

strength

8. Monginis Foods Pvt. Ltd. has been there for a long time almost for 4
to 5 decades.

9. It has good coverage; it has around 500 retail stores all over India.

10. Has acquired a name in the world of bakery, food processing and
packaged foods industry.

11. It has recently started offering home delivery and online booking and
delivering system.

12. Prices of their products are quiet reasonable as compared to its

competitors.
 Monginis Cake Shop Weaknesses

1. Limited advertising and geographic reach of Monginis

compared to leading FMCG companies

2. Perishable goods means limited shelf life which sometimes

affects the margins

3. Monginis has fewer varieties in the range of cakes as compared

to its competitors

4. There have been cases of lack of consistency in quality

because of Monginis being a franchise business.

5. Monginis is not promoting its products aggressively.

6. Being a franchise business it has limited control over the

location of the store. Hence some of its stores are not
strategically located.
 Monginis Cake Shop Opportunities

1) There is an opportunity for Monginis to make its presence felt in the

malls which now-a-days becoming a strategic location for such kind of
products.

2) Monginis can expand in India and abroad

3) Introduction of different and new varieties of cakes

4) Increase the business of toys, candles, and other celebration items

5) Monginis can emphasize and publicize the online ordering of

products or gifts

6) More services can be added to boost sales further and make the
brand name stronger in the mind of the customers.

7) Promoting the online system properly by targeting corporates, NRIs,

etc.

8) Getting in more customization options would be good for the

customers.
 Monginis Cake Shop Threats

1) Mismanagement of any franchise can affect the brand name

adversely

2) Severe competition in the business can affect Monginis' profit

margins

3) Increase in cost of raw mat

4) Monginis has threat from its competitors such as Birdy's,

Hang Out, Marwan's, etc.

5) Cadburys and McDonalds are also a threat to it because they

are also positioning their products on the lines of celebration.

6) Mithai Mate is a latest venture in the world of online gifting

of sweets which is also a competitor to Monginis.

7) The franchise system of business can lead to sometimes

misuse of the brand name. It can also hamper the quality of
the product and also the service offered by the employees at
the store.
 MONGINIS FOODS PRIVATE LIMITED

Monginis Foods Private Limited, also popularly known as Monginis,

is an unlisted private company incorporated on 02 June, 1989. It is
classified as a private limited company and is located in Mumbai
City, Maharashtra. It's authorized share capital is INR 25.00 lac and
the total paid-up capital is INR 20.45 lac

.
Monginis Foods Private Limited's operating revenues range is INR
100 cr - 500 cr for the financial year ending on 31 March, 2020.
It's EBITDA has decreased by -29.79 % over the previous year. At
the same time, it's book net worth has increased by 7.26 %. Other
performance and liquidity ratios are available here.

Description:  The company operates as a chain of pastry and

bakery store shop

Products &Services:cakes,pastries,cupcakes,cookies, Chocolate,

Savouries, Confectioneries

Category: Manufacturer
The current status of Monginis Foods Private Limited is - Active.
The last reported AGM (Annual General Meeting) of Monginis Foods
Private Limited, per our records, was held on 29 December, 2020. Also,
as per our records, its last balance sheet was prepared for the period
ending on 31 March, 2020.

Monginis Foods Private Limited has nine directors - Zoher Huseni

Khorakiwala, Kumail Huseni Khorakiwala, and others.
The Corporate Identification Number (CIN) of Monginis Foods Private
Limited is U15140MH1989PTC052026. The registered office of Monginis
Foods Private Limited is at 1602, 16TH FLOOR, MARATHON ICON, OFF.
GANPATRAO KADAM MARG, LOWER PAREL, MUMBAI, Mumbai City,
Maharashtra.

DIRECTORS - MONGINIS FOODS PRIVATE LIMITED

The company has 9 directors and no reported key management

personnel.

The longest serving directors currently on board are Zoher Huseni

Khorakiwala and Kumail Huseni Khorakiwala who were appointed on 29
September, 2000. They have been on the board for more than 21 years.
The most recently appointed director is Murtaza Quraish Khorakiwala,
who was appointed on 02 March, 2019.

Kumail Huseni Khorakiwala has the largest number of other

directorships with a seat at a total of 2 companies. In total, the company
is connected to 1 other companies through its directors.
 APPOINTMENT
NAME DESIGNATION
DATE

29 September, No other
ZOHER HUSENI KH Director
ORAKIWALA 2000 directorships

29 September, View other

KUMAIL HUSENI K Director
HORAKIWALA 2000 directorships

No other
ADNAN IDRIS KHO Director 02 June, 2016
RAKIWALA directorships

29 September, No other
QURESH KHORAKI Director
WALA 2001 directorships

29 September, No other
IDRIS KHORAKIWA Director 2001 directorships
LA

No other
QUSAI ZOHER KHO Director 01 May, 2011 directorships
RAKIWALA

No other
ALIASGER KUMAIL Director 10 October, 2013
KHORAKIWALA directorships

No other
EBRAHIM ZOHER K Director 13 June, 2016 directorships
HORAKIWALA

MURTAZA QURAIS Director 02 March, 2019 No other

H KHORAKIWALA directorships